Print 15 comment(s) - last by SoCalBoomer.. on Mar 11 at 1:12 PM

Google still more than twice as big as Yahoo and Bing combined

Microsoft is used to leading in markets in which it operates. The company has the most popular operating system in the world with Windows for PCs and has the most popular productivity suite around with Office. The company, however, is far from leading in some categories though like search and mobile phone operating systems.

Microsoft is looking to grow its share of the search market in the U.S. and abroad with a new advertising campaign designed to let users know that the search engine is redesigned and works better than the old MSN search. The most notable thing that Microsoft is doing to grow its share of the search market in the U.S. is to get Yahoo to use Bing for its search results. The long publicized deal between the two search giants was finally given the nod by the U.S. DOJ in February 2010 clearing the way for the Bing results to show up on the Yahoo site in the second half of 2010.

In addition to working with Yahoo for search, Microsoft is also looking to oust Google from its perch in other search segments like mobile. Microsoft and Apple are reportedly in talks to see Bing replace Google as the default iPhone search provider.

Research firm comScore has revealed its latest numbers for the search market this week and has found that Bing has grown at the expensive of Yahoo search. Bing was able to grow its share of the U.S. search market from 11.3% in January to 11.5% in February. During that same period, Yahoo saw its share of the search market slip from 17% in January to 16.8% in February. Google is still the clear and decisive leader in the U.S. search market with a whopping 65.5% of the U.S. market for February, which was up slightly from January's 65.4% market share.

Jefferies & Co analyst Youssef Squali wrote in a research note, "While the share losses have been exacerbated by the ongoing roll-over of tool bar partnerships (with HP and Adobe), we continue to believe that it is critical for Yahoo to stabilize its market share in 2010 to remain relevant in the search market."

EWeek reports that Yahoo is not expected to reverse its declining trend considering that Bing will replace Yahoo for search results in the coming months. Once Bing replaces Yahoo search results, the combined market share for Yahoo/Bing will be 28.3% looking at today's numbers. That still puts Bing at less than half of Google's reach.

Squali attributes the growth of Bing to the marketing campaigns Microsoft is running and the Bing Cashback program. Analysts from FBR Capital Markets see the reasons for Bing's growth differently attributing the growth to trending of search queries on MSN in addition to the ad campaigns.

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I'm surprised
By RjBass on 3/10/2010 1:00:46 PM , Rating: 5
I'm surprised that Bing isn't gaining even more. Ever since Microsoft announced that they would filter all adult material through we have blocked Google at our school and now all the kids (pre-k through 8th) are using Bing for their searches. I have heard of more schools doing the same and thus expected Bings market share to grow faster. But then again, Google has always been easy to use, accurate and has been a mainstay since 2000 or so. I guess I just expected more.

RE: I'm surprised
By whiskerwill on 3/10/2010 1:10:15 PM , Rating: 3
It's kind of crazy to think that a market as big as internet search can only hold one major entry. The adult filtering is a good way for Bing to differentiate itself.

RE: I'm surprised
By Taft12 on 3/10/2010 1:23:19 PM , Rating: 3
Same reason there is only one big online auction house (that is beyond terrible, partnered with an online payment system that is even worse):

critical mass

they need to improve on regular search results
By menting on 3/10/2010 1:36:08 PM , Rating: 2
Bing already is my first go-to search engine when I'm looking to buy a specific item. Cashback aside, it does provide more relevant search results on products compared to google ( was good before too, but it has gone downhill). is way better than anything google search can provide as well.

Regular searches I'm still using google. Bing is still pretty far behind in this aspect.

By clovell on 3/10/2010 2:32:53 PM , Rating: 3
I love the Bing homepage and how it changes everyday - the image is always beautiful, and makes me want to click on the little boxes so I can learn more about it.

There's less crap to sort through with the search results, and I feel that it's cleaner. It reminds of Google bak in the day when I first gave it a shot over Altavista. Bing should do well - at the very least, it will be around for a long time.

By SoCalBoomer on 3/11/2010 1:12:19 PM , Rating: 2
I'm moving more toward Bing with regular searches.

Google is just a flippin popularity contest that we KNOW can be gamed - how many people link to you? Who cares?

I go through, on average, at least 3 pages worth of Google searches - Bing is about the same now - and the popup preview makes browsing through my results faster. . .

And Bing Maps? OMFW - SOOOO far beyond Google. . . :O

Bing is solid
By Shig on 3/10/2010 1:17:55 PM , Rating: 2
Solid search results all the time. Good competator for Google.

I'd like to see M$ innovate more though. Video and picture search could be significantly improved for both Bing and Google.

RE: Bing is solid
By Nekrik on 3/10/2010 2:04:38 PM , Rating: 2

Microsoft's latest image search

The MS Yahoo deal
By Smilin on 3/10/2010 1:00:27 PM , Rating: 2
I was under the impression that bing was powering the searches behind Yahoo now.

How is this accounted for?

Too slow
By Murst on 3/10/2010 2:57:41 PM , Rating: 2
I really wanted Bing to do well. I even switched my default providers to Bing in chrome, firefox, and IE. Although often I went back to Google when I couldn't find what I needed, I still kept Bing as my default provider. This lasted like 6 months, and I finally gave up.

I think that Bing is a very good search engine. THe problem is their indexing/crawling strategy. It can take weeks or months for something to show up in Bing (sure, the major sites are indexed quickly, but often I'm not looking for something on CNN or ESPN), while it takes hours or days for it to show up in Google. This leads to many more relevant results in Google than Bing, and until Microsoft speeds up the indexing process, I won't be using them for my general searches.

I'll still use them for the cash back though! Its a fantastic program. With some sporadic buying online, I've gotten up to $166 in cash back in my account. I would have bought those things anyways, so its $166 extra cash in my pocket (or my virtual cashback account, actually... I haven't yet requested a check)

By FaceMaster on 3/10/2010 4:18:44 PM , Rating: 3
Although what you're saying is wrong and totally unfair, I actually prefer using Google just out of principle. I think that Google is an amazing company and the search engine itself is flawless. They lead the way in so many areas. I see BING as a desperate attempt by Microsoft to claw back some ground. And it pops up everywhere, as the default search tool. From what I see, it's not actually that bad. It might even be as good as Google in some ways. But to me, it got here late and wouldn't be here at all if it wasn't for Google showing everybody else how poor they were in the first place.

More competition is a good thing, but I don't see Google sitting on its backside even when it is ahead.

By SoCalBoomer on 3/11/2010 1:09:39 PM , Rating: 2
MS may be a monopoly in the OS market and in the Office Productivity markets, and may have a shrinking monopoly on browsers (see earlier articles showing huge boosts to FF and Op) but Google has the near monopoly in search.

Apples and Oranges.

MS is a PC monopoly. Google is the IS (Internet Search) monopoly.

By Vagisil on 3/11/2010 2:35:01 AM , Rating: 2
I too prefer google but success is also its failure.
What i want to see from my search engine of choice is a clean and secure method of searching the internet.

Google offers the user too much control and way too many loopholes. Gone are the days where you need to harvest IRC networks for sheep to become your drones. Simply find the latest browser exploits, put up a few sites, perform a little trickery and sooner or later someone will click on that innocent google link.

Can't even trust google images in a vanilla browser like chrome anymore, That's just sad.

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