Earlier today, DailyTech
reported that Netflix took the bold step to go to a Blu-ray
exclusive model for online high definition rentals. Netflix cited
Blu-ray's emergence as the clear front-runner in the race and its
wish to provide the "best experience for subscribers."
It now looks as though the Blu-ray camp
is getting yet another supporter in its fight against HD DVD. Best
Buy today announced that it will give preferential treatment to
Blu-ray movies and hardware when it comes to floor space and
positioning in its stores.
“Consumers have told us that they
want us to help lead the way. We’ve listened to our customers, and
we are responding. Best Buy will recommend Blu-ray as the preferred
format,” said Best Buy President and CFO Brian Dunn. “Our
decision to shine a spotlight on Blu-ray Disc players and other
Blu-ray products is a strong signal to our customers that we believe
Blu-ray is the right format choice for them.”
Like Netflix, Best Buy says that
Blu-ray is the clear choice for consumers, so it will refocus its
resources to promote Sony's increasingly-powerful brainchild.
"We believe our move to feature
Blu-ray should help consumers feel confident in their hi-def content
choices,” said Best Buy Home Solutions Senior VP Mike Vitelli. “We
are excited about helping customers find the right mix of products
and services to make the next generation of high definition
entertainment technology come alive for them. We believe that Blu-ray
is the right solution for consumers.”
Best Buy says that it will continue to
carry HD DVD hardware and titles, but customers may have to fight
through heavy Blu-ray defenses to reach the goods. On top of that,
Best Buy sales reps will do their best to make sure that you know
that Blu-ray is the clear direction for the future.