Electronics retailer Best Buy is facing a civil suit brought by Connecticut's attorney general, seeking to punish the company for misleading customers with a phony internal Web site.
Best Buy officials strongly deny the charges leveled by Attorney General Richard Blumenthal, who claims that store employees deliberately mislead customers to deny them access to lower prices advertised on the company's Web site. When buyers came to stores seeking the online discounts, they were shown an ersatz Web page running on the store's internal fileserver displaying higher prices, the suit alleges.
Blumenthal told the Associated Press that, "Best Buy gave consumers the worst deal - a bait-and-switch-plus scheme luring consumers into stores with promised online discounts, only to charge higher in-store prices."
Best Buy countered in a statement released by spokeswoman Susan Busch, saying that the retail chain "used the same Web site platform for these in-store kiosks as we did for our national Web site."
The suit seeks customer refunds, civil penalties, and a ban on the practice, among other remedies. Best Buy has until June 13 to respond to the attorney general's complaint before it is filed with the state's Supreme Court.
The civil case follows an investigation conducted by Blumenthal's office in March, pursuing reports that consumers had been deceived and overcharged at Best Buy stores. One such case was documented by a reporter for the Hartford Courant newspaper, alleging that a Connecticut man went to a Best Buy store to buy a laptop PC that was advertised on BestBuy.com for $729.99. A store employee looked up the product on an internal Web site, which showed a price of $879.99 for the item, according to the report.
Best Buy's Busch acknowledged that a small percentage of customers did not receive the best price for products displayed on the in-store computer kiosks. She added that as soon as the issue was brought to the attention of Best Buy management, it was swiftly remedied. "We provided immediate training for our employees to help ensure that all customers received the best price" Busch said. "We are in the process of making changes to eliminate future confusion."