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Best Buy gives the Xbox 36- HD DVD player a proper send off.  (Source: BestBuy.com)
Microsoft's Xbox 360 HD DVD Player hits a new low

DailyTech reported over the weekend that Microsoft pulled the plug on its Xbox 360 HD DVD player. The move was not surprising considering that Toshiba, maker of the drive, already decided to get out of the HD DVD hardware market.

We noted in the article that it would only be a matter of time before a "fire sale" would commence on the discontinued player. Today, Best Buy confirmed our suspicions by slashing the player's price to $49.99.

The $49.99 price is likely the bottom end for the player which has seen its MSRP drop from $199.99 to $179.99 to $129.99 over the past year.

The Xbox 360 HD DVD player is available for shipping on Best Buy's website, or if you prefer, in-store pickup is available if you wish to get it even sooner.

Potential buyers should keep in mind that Microsoft still intends to provide product support and warranty service for the Xbox 360 HD DVD player. Customers are also still eligible to receive five free HD DVD movies via a mail-in rebate [PDF] if they so choose.

The peripheral as its name implies is primarily targeted at Microsoft's Xbox 360 console, however, it can also be used on Windows-based PCs. Microsoft stated from the beginning that it was giving its customers a choice by providing the HD DVD player as an optional accessory instead of making it standard as with Sony's PlayStation 3.

The gamble to include the Blu-ray drive as standard equipment on every PS3 sold may turn out to be a boon for Sony as its console outsold the Xbox 360 for the first time ever in the U.S. during the month of January -- Warner Bros. announced its decision to back Blu-ray in early January.

For its part, Microsoft attributed the less than stellar January sales to Xbox 360 shortages.





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