Just over two years ago, Best Buy opened up Escape -- a boutique consumer
electronics store in Chicago which aimed at providing tech geeks with the
latest in gaming, gadgets and electronics. The store was targeted at 20 to 30
year olds with money to burn and a knack for a more "personal" touch
to consumer electronics shopping.
On January 26, 2007, Best Buy announced that it was closing down its Escape brick and mortar
(B&M) store. Best Buy has, however, decided to provide a limited
assortment of the gear available at the Escape B&M store to its new home
online: bestbuy.com/escape.
The Escape online portal now features two very limited
product categories: "Mobile Computing" and "Gadgets &
Accessories." While limited in scope right now, hopefully the online store
will be expanded to include a host of high-end gadgetry that isn’t normally
available to North American customers.
Some of the mobile gear on hand includes the Asus R2H UMPC ($999.99),
Raon LX800 UMPC ($879.99) and Flybook V33i ($2,999). The Gadgets and
Accessories section is even more limited with online four items available for
sale, one of which is a $180
Violet WiFi Bunny.
All of the products are imported and supported by Dynamism, a Japanese retailer known for
exporting high-end gadgets, translating Japanese-language electronics to
English and sometimes
ridiculous product markups. It appears that the tendency to markup devices
still lives on considering that the Asus
R2H UMPC is $999.99 at the Escape online store can be had for $895.99
at ZipZoomFly.