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BenQ slims down, again, by shedding off digital camera arm

BenQ is officially ridding itself of its digital camera business. The Taiwan-based computer component company is selling its digital camera-related research and development and manufacturing facilities to Ability Enterprise Co.

Ability has agreed to acquire BenQ’s digital camera-related assets at the book value determined on June 30, 2007. Approximately 70 employees, mostly comprised of R&D personnel within the digital camera business unit, will be joining Ability starting on June 1, 2007.

The deal is expected to be valued at under NT$100 million (US$3 million), a BenQ representative said in an IDG story. The transactions are expected to close on June 30, 2007.

“Digital camera is one of our most important and profitable product lines,” said Sheaffer Lee, President of BenQ Corporation. “Ability will remain as one of our most important strategic suppliers for future BenQ branded digital cameras”

“We are pleased to strengthen our partnership with BenQ.” said Roger Tseng, President of Ability Enterprise Co., Ltd. “It marks an important milestone for Ability, for which it completes our portfolio and further elevate the overall competitiveness of our R&D and manufacturing capabilities.”

The selling of its digital camera business is the latest in a string of recent efforts to turn around BenQ. In October 2006, BenQ announced that it has ceased funding its German-based mobile-phone subsidiary. Shortly after the announcement, the ex-Siemens affiliate filed for insolvency protection, later leading to the edge of liquidation.



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BenQ was in the digital camera business?
By therealnickdanger on 5/22/2007 12:09:42 PM , Rating: 5
Part of the problem right there.




RE: BenQ was in the digital camera business?
By PandaBear on 5/22/2007 12:26:48 PM , Rating: 2
$3M? That's like giving it away for free.


RE: BenQ was in the digital camera business?
By affancf on 5/22/2007 12:51:44 PM , Rating: 2
I am wondering the samething! Highly profitable unit for 3M? Is that a typo?


By Oregonian2 on 5/22/2007 5:23:54 PM , Rating: 2
They made digital cameras?


By jipe on 5/22/2007 7:37:17 PM , Rating: 2
The quote about 'highly profitable' refers to digital cameras being sold under the Benq brand. Benq will continue to sell such cameras to consumers, they'll just have someone else make them in the future.


By johnsonx on 5/22/2007 6:41:16 PM , Rating: 2
In other news, consumers will continue not buying Benq branded digital cameras.


Kind of Funny
By Tedtalker1 on 5/22/2007 6:06:05 PM , Rating: 2
“Digital camera is one of our most important and profitable product lines,”

Then why are you selling it like you did your optical drive unit? LOL. Speaking of which BenQ had the best DVD-RW Drives whithout a doubt.I miss those Nexperia chipset based drives.




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