Print 19 comment(s) - last by Milliamp.. on Jan 26 at 5:35 PM

Belkin plans to buy Linksys

Cisco has been looking to ditch its Linksys home networking division since December and reportedly hired Barclays PLC to help find a buyer. Cisco originally acquired Linksys in 2003 for $500 million to get itself into the consumer networking market.

It looks like Cisco has finally found a buyer with Belkin announcing this week that it intends to acquire the Linksys division. The deal will see Belkin acquiring Linksys products, technology, the Linksys brand, and employees. Belkin says the Linksys main office will be located in Irvine, California.

Cisco/Linksys E4200V2 Dual-Band Wireless Router

“We’re very excited about this announcement,” said Chet Pipkin, CEO of Belkin. “Our two organizations share many core beliefs – we have similar beginnings and share a passion for meeting the real needs of our customers through the strengths of an entrepreneurial culture. Belkin’s ultimate goal is to be the global leader in the connected home and wireless networking space and this acquisition is an important step to realizing that vision.”

Belkin says that it will maintain the Linksys brand and offer support for existing Linksys products as part of the transaction. Belkin will honor all valid warranties for current and future Linksys products. Belkin also says that after the transaction closes it will own about 30% of the retail home and small business network market.

The terms of the transaction are unannounced and the deal is subject to customary closing conditions. Belkin and Cisco expect the deal to close in March 2013.

Source: Belkin

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Belkin sucks
By BillyBatson on 1/25/2013 9:46:20 AM , Rating: 5
So one of the better consumer routing companies is being sold to the worst routine company? I can't stand Belkin products.
I sold my Libkss EA4500 on Craigslist earlier this week and bought an Asus ac66u. I guess that was the last linksys product I'll ever own...

RE: Belkin sucks
By dgingerich on 1/25/2013 9:57:50 AM , Rating: 2
I know what you're talking about. I agree. This is very unfortunate news.

RE: Belkin sucks
By othercents on 1/25/2013 10:27:50 AM , Rating: 2
Yes they do, but this could be positive for Belkin networking products. Belkin might ditch their under performing products and allow the Linksys division to build premium products to compete against the latest ASUS products.

RE: Belkin sucks
By Manch on 1/25/2013 10:39:56 AM , Rating: 3
True, or they may cut corners and destroy the Linksys brand. Either way, I'm not going to be a Belkinksys guinea pig.

RE: Belkin sucks
By dgingerich on 1/25/2013 10:57:07 AM , Rating: 2
I bought a Belkin router, and it went bad in less than 3 months. Not a big deal, this happens with most routers I buy. I put in for a RMA. They sent it to the wrong address (I doublechecked my input to make sure I put in the right address) and then tried to charge me >$150 for a replacement router I never got for a router I spent $80 on in the first place.

Their service structure is horrible, not just the service. Their people could be working their butts off trying to make people happy, but the whole structure of their support department and the policies and mechanisms they have to deal with strangle their abilities. This problem stems from the management.

I have sworn off buying all Belkin products, even at work, because of this. It's their loss, because I was buying >200 server PDU power cords a year from them for the test lab I support. Now I buy APC power cords. I now go to Technical Cable Company for network cables as well. That's easily >$5000 a year, for the last 3 years, of profit they're losing, just from me, all because of an $80 router. I wonder how many others are out there doing the same, yet don't speak up.

RE: Belkin sucks
By arazok on 1/25/2013 10:13:05 AM , Rating: 2
This is a disaster. Every time I go to somebody’s house to fix their internet problems, it seems to be because they have a piece of junk D-Link or Belkin router that flakes out from time to time. I get them a Linksys – problems solved. My own hasn’t required a reset since I bought it a year ago.

RE: Belkin sucks
By Manch on 1/25/2013 10:24:28 AM , Rating: 2
I hate Belkin routers. As the token nerd in my circle, I too have had several run ins woth those POS's.

It's sad that Linksys is being handed off to them. Hell, my Linksys router I got from Vonage in 2002 is still working like a champ. My other Linksys router has been running with no hiccups for over a year now(except for power outages).

No more Linksys for me...

RE: Belkin sucks
By Dr. Kenneth Noisewater on 1/25/2013 3:03:33 PM , Rating: 2
I was happy with my Buffalo AP/routers, and I'm even happier with my Asus AC66N .

D-Link and Netgear? Not so much.

(Though I may need another AC66N to get AC hybrid/WDS to retire my Airport base stations running extended-N)

RE: Belkin sucks
By Brandon Hill on 1/25/2013 3:15:03 PM , Rating: 3
I've had pretty decent luck with TP-LINK routers. Reasonably priced and plenty of tweaking options (and they can run DD-WRT).

By Bainne on 1/25/2013 9:18:06 AM , Rating: 3
Well there goes the neighborhood.

I'm surprised Cisco isn't finding success with Linksys, the two were an excellent pairing. Cisco and Linksys had like minds when it came to quality, substance and end user support, they were both at the top of the pile.

Belkin is the cheap street walker that you get because she agreed to drop the price of a handy by 75%

RE: Ewwwwww
By kattanna on 1/25/2013 10:12:21 AM , Rating: 2
the cheap street walker that you get because she agreed to drop the price of a handy by 75%

I'm failing to find the negative here


RE: Ewwwwww
By Manch on 1/25/2013 10:26:29 AM , Rating: 2
I'm not finding the correlation.

Belkin sucks.

75% discount on a handy is a win! LMFAO!

RE: Ewwwwww
By degobah77 on 1/25/2013 10:29:59 AM , Rating: 2
I believe it has something to do with a cheap street walking whore? Have at it, I'll pass.

RE: Ewwwwww
By Manch on 1/25/2013 10:41:59 AM , Rating: 2
joke bro....calm down

By Chromatin on 1/25/2013 11:31:34 AM , Rating: 2
I've owned quite a few Belkin products over the years, including some of their networking products, and must say that the only one that didn't disappoint me was a power bar. Thats not saying much about their brand. I won't buy anything with their brand name on it any more. My only hope is that the Linksys brand drags them up rather than vise versa.

RE: Argh!!!!!!
By Milliamp on 1/26/2013 5:35:41 PM , Rating: 1
I think there are usually better margins at the higher end than the low end.

Belkin already has a shitty discount brand, buying Linksys just to cut corners to being poor quality would be a really stupid move.

If they are smart they'll keep or improve the quality of the product line.

One of the reasons Cisco bought Linksys in the first place is because they were afraid Linksys would expand their commercial switches and take a bunch of volume from Cisco's low end.

By dsquare86 on 1/25/2013 12:31:48 PM , Rating: 2
I have owned both brand names of products but have to say that when it comes to routers, I never cared much for Belkin. I just got done throwing out a Belkin router and replaced with a WRT-54G running DD-WRT. This Linsys is a little slow, wireless throughput isn't quite what it should be, and is quite a few years older but... it still works! The Belkin would drop wireless for no reason. My next router will be an Asus for sure...

Linksys isn't all that
By bigboxes on 1/25/2013 9:21:04 PM , Rating: 2
To be honest Linksys is Cisco cheaped out. I have a Linksys gigabit switch for some 8 years or so and it's rock solid. I have also had a couple of Belkin UPS in the past. They were a good value for what they were. It wasn't until I needed more power that I moved to APC/Cyber Power. I hope that Belkin leaves Linksys to manage itself. Hopefully, they can rub off on Belkin.

By Arkive on 1/25/2013 10:49:38 AM , Rating: 1
Does this mean it will be branded a Belkin Cisco Linksys router? Who knows, maybe Linksys will close the loop and buy it back from them a few years from now and it can be a Linksys Belkin Cisco Linksys Router.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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