Amazon will benefit from lack of Nook eReaders for Christmas
Some of the hottest gadgets that will be offered this holiday
season are eReaders like the offerings from Barnes & Noble,
Amazon, and Sony. The newest of the eReaders to be offered in time
for the holiday season is the Barnes
& Noble Nook. The Nook is different from the other eReaders
on the market in that it offers the typical e-Ink display for reading
books and has a color touchscreen underneath for navigating the
Barnes & Noble electronic book store.
Barnes & Noble
has announced that the supplies of the Nook available for delivery
before Christmas have
been depleted and as of last Friday, anyone who orders will get a
certificate to put under the tree that says the Nook will be
delivered in January. Reuters reports that Sony has also
announced it has run out of supplies of its new reader as well.
The
big winner here will be Amazon and its popular Kindle line of
eReaders. Amazon had supply issues last year, but this year the
ecommerce giant reportedly has plenty of stock of its readers. The
unavailability of the Nook and Sony readers will have many consumers
buying the Kindle since it will be available.
Analyst Sarah
Rotman Epps from Forrester said, "Amazon can reap the benefit of
Sony and Barnes & Noble's failures here. Consumers looking for a
wireless e-reader before the holidays now just have one main
alternative -- the Kindle."
The popularity of the Nook
does have a gray cloud hanging over the device though with a suit
pending from a firm called Alex Design. Spring showed its own
eReader to Barnes & Noble over a year ago according to the firm
in an effort to forge a distributing agreement. Barnes & Noble
allegedly misused the advanced information about the Alex eReader and
incorporated some of the design into the Nook.
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
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