Print 21 comment(s) - last by morphologia.. on Oct 27 at 4:46 PM

Barnes and Noble expands its use of color

When it comes to the e-reader market, Amazon's Kindle lineup of devices get the bulk of the attention (and sales in the marketplace). However, there are other strong competitors in this field including an entry from Barnes and Noble. The Nook was announced just over a year ago and has gone on to take roughly 20 percent of the e-reader market according to Engadget

The first generation Nook made use of a main e-ink display for books and a smaller color panel directly below for navigation. The new NOOKcolor, however, does away with e-ink altogether and uses a seven-inch, 16 million color, 600 x 1024 "VividView" IPS display (169 ppi). Due to its full-color display, battery life takes a hit, coming in at only eight hours of reading time when Wi-Fi (802.11g/n) is disabled (the original Nook can last for ten days with Wi-Fi off).

The NOOKcolor measures 8.1" x 5.0" x 0.48" and weighs 15.8 ounces. The device has 8GB of internal storage and a microSD slot for expansion.

"With NOOKcolor, we've combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader, and employed a breakthrough color screen technology that will wow customers," said William Lynch, Chief Executive Officer of Barnes & Noble. Added Lynch, "NOOKcolor enables Web browsing over Wi-Fi, music, games and much more, but reading anything and everything in brilliant color is the killer app and squarely the product's focus."

Barnes and Noble is not only billing the NOOKcolor as an e-reader, but also touts its tablet functionality including the ability to use social networking sites like Facebook and Twitter along with email.

The $249 Android-based e-reader/tablet is available now for pre-order at and will begin shipping on November 19. The NOOKcolor will be available from Barnes and Noble stores (online and B&M), Walmart, Best Buy, and Books-A-Million.

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Color e-reader
By monomer on 10/26/2010 6:11:24 PM , Rating: 2
With NOOKcolor, we've combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader

So they invented a table with eReader software? Amazing!

RE: Color e-reader
By computergeek485 on 10/26/2010 6:16:31 PM , Rating: 5
It's so pointless, the e-ink is what makes the ereaders good, without that they're eye rape after a while

RE: Color e-reader
By Alexstarfire on 10/26/2010 6:58:46 PM , Rating: 2
As an eReader it its pretty useless, as a tablet..... IDK yet. Unless it can run apps from the app store it'll just be a bigger PSP. In other words, a PMP. Granted, I think the iPad and similar tablets are big PMPs already.

RE: Color e-reader
By Menoetios on 10/26/2010 9:31:29 PM , Rating: 2
This looks like a really nice niche product. A good replacement for e-ink? Definitely not. A do-everything media tablet? No, there are much better products for that (iPad), but you also pay a lot more for them. This will be great for textbooks, magazines, comics/manga, and maybe some basic web browsing. It's smaller and lighter than an iPad, and has higher pixel density. Any reading that involves slightly richer media, that is, detailed colored pictures and figures, can definitely benefit from this device.

I don't think it'll be flying off the shelves like some of the similar (and more expensive) high profile shinies, but it'll definitely have a solid market.

RE: Color e-reader
By Gul Westfale on 10/26/2010 10:17:24 PM , Rating: 3
well... i'm kinda unsure about this. i have written a few books myself, and they are available at all the major online e-tailers for all the major platforms... yet i haven't sold a single copy of anything on B&N, ever. i'm doing quite well on amazon, however.
so how is this new thing going to make my books sell better? it won't, because people who are interested in reading will go for the superior e-ink screen, and people who need facebook/e-mail access will buy a $249 netbook. or maybe they'll just use their smartphones for those things. and yes, my books are available on the ibookstore as well; but once again, sales on amazon have far surpassed those i have on ibooks. it really seems that people who buy devices with colour screens seem more interested in videos and websurfing, and those who want to read buy a proper e-reader with an e-ink screen.

so while i'm happy that B&N are doing something here to try to expand their userbase (thereby giving me more potential customers), i really don't think that it will make a difference. i think what they should have done is what amazon did with the new kindle; make it smaller, lighter and cheaper while retaining the e-ink screen and focusing on doing one thing really well, which is displaying e-books.
of course, only time will tell whether B&N are successful with this, but my money is on "no".

and if anyone wants to check out my work...
free samples are available from all e-tailers i use.

RE: Color e-reader
By InternetGeek on 10/26/2010 7:04:02 PM , Rating: 1
I'm expecting the 'Won't anyone think of the children association' to complain about the poor choice of name.

Child: 'Dad, can I get one of those nookiecolors thingie?'

RE: Color e-reader
By ClownPuncher on 10/27/2010 3:30:53 PM , Rating: 2
I think you may be the only one to have jumped to that conclusion :)

You guys don't get it...?
By ack on 10/27/2010 9:10:58 AM , Rating: 3
It's a 7-inch tablet with an IPS screen for $250! Galaxy Tab sells for what? $700?

B&N is probably making little to no profit from it, unlike Apple's ~40% margin. Who cares if it's not the best e-book reader - it's a multi-function tablet!

RE: You guys don't get it...?
By nafhan on 10/27/2010 10:25:39 AM , Rating: 2
I think we need some more details on the Android version (and limitations) and hardware specs before we can call this a multi-function tablet.

RE: You guys don't get it...?
By artemicion on 10/27/2010 3:44:27 PM , Rating: 2
I agree. A lot of people are down because it's LCD instead of color e-ink, but at least it's a solid LCD screen. Going to wait for the initial reviews, but if it can read and write basic email and surf the web reasonably well, it'll be good enough for me.

RE: You guys don't get it...?
By bfellow on 10/27/2010 4:01:21 PM , Rating: 2
Maybe if you can root it to be a straight Android tablet, then $250 would be good value.

Stealth entry into tablet market?
By epobirs on 10/26/2010 6:34:24 PM , Rating: 2
The performance for things like web access and games is a big question. The display is less suited to lengthy sessions of text reading but a good tablet for $250? Hmmm...

By ilkhan on 10/26/2010 7:05:23 PM , Rating: 2
$250? I'll keep my (original) Nook.

Breakthrough screen??
By lecanard on 10/26/2010 7:36:39 PM , Rating: 2
It's just an LCD. Same old tech as computer monitors, and garbage for reading on. A breakthrough would be a real color e-reading screen, like a non-yellowish Mirasol.

IPS screen
By Soulkeeper on 10/27/2010 12:15:47 AM , Rating: 2
Atleast they are using quality ips screens, even tho the resolution is low and battery life takes a big hit.
Interesting ...

By Tom Kamkari on 10/27/2010 2:27:49 AM , Rating: 2
Right IPS screen is the way to go but they need to do a better job with it.

battery life matters
By jmunjr on 10/27/2010 10:15:24 AM , Rating: 2
The original Nook and the Kindle have insanely long battery life and that is a big selling point for many, including me... This move seems too risky and just a way to differentiate from the Kindle.

Came hoping for Mirasol
By Smilin on 10/27/2010 10:36:22 AM , Rating: 2
Leaving disappointed.

"Hey guys I've got an idea! Lets combine the lack of robust functionality of eReaders and combine it with the 5hitty display of the iPad. We'll have the worst of both worlds!"

I'll stick with my Kindles (and mebe a HP tablet).

It's pointless
By Roy2001 on 10/27/2010 2:50:38 PM , Rating: 2
I bought a kindle 3 since ipad reading experience is not good. I like e-ink even though it has low contrast ratio and slow refresh rate. For nook, I would rather get a more powerful ipad or similar product.

Here's hoping
By morphologia on 10/27/2010 4:46:19 PM , Rating: 2
Does this mean the plain old black-and-white readers will go down to less obscene prices? In that case I might be tempted.

By TheBaker on 10/27/10, Rating: 0
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher

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