Print 11 comment(s) - last by brshoemak.. on May 25 at 11:09 AM

Barnes and Noble guns for Amazon's Kindle with its latest NOOK offering

When it comes to dedicated eReaders, Amazon get the lion's share of the attention with its popular Kindle devices. Amazon's newest Kindle is available with a relatively low price tag of $114 and has been a sales success; however, your screen is bombarded with ads when the device is idle or at the home screen.

Barnes and Noble is also no stranger to the eReader market (its market share stands at 25 percent) and today is following up with the newest addition to its NOOK family that adds touch functionality. The new NOOK uses a 6-inch E Ink pearl display and weighs just 7.5 ounces. It is also 15 percent thinner than the previous model. 

Since the NOOK doesn't need a keyboard like the Kindle and features just a single button, the NOOK looks absolutely diminutive in comparison. And for users that are annoyed by hyperactive page turns on eReaders, Barnes and Noble says that the new NOOK has "80 percent less flashing" while turning pages compared to the Kindle. 

The new NOOK features 2GB of internal storage that is good enough to hold 1,000 books. However, Secure Digital cards of up to 32GB are supported should you need the additional space. This third-generation Nook includes Wi-Fi as standard equipment, but you can't have 3G access at any price. Battery life is listed at up to two months (Wi-Fi off).

The touch-enabled NOOK matches the price of the cheapest Wi-Fi Kindle reader (non-ad supported) at $139 and will start shipping on June 10.

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80 percent less page flashing?
By spread on 5/24/2011 11:13:39 AM , Rating: 2
Do the pages flash 80% dimmer or 80% less often?

I hate eReaders just for this reason. You want to view the next page in the book and it has to flash the screen a couple of times.

By GulWestfale on 5/24/2011 11:48:54 AM , Rating: 2
perhaps they mean that only the parts of the screen that have to change actually do change; all the little balls that have to stay black (or white) don't have to 'flash'.

if you have a nook, check out my books:

RE: 80 percent less page flashing?
By OCNewbie on 5/24/2011 12:14:55 PM , Rating: 2
Seems like an awfully trivial thing to "hate" something for

RE: 80 percent less page flashing?
By Stuka on 5/24/2011 1:13:44 PM , Rating: 2
I felt the same way initially. However, the reason for the flash is to "erase" the screen. If it didn't flash you would see ghosts of the last 2-3 pages displayed. A worthwhile trade-off, I think.

RE: 80 percent less page flashing?
By DrApop on 5/24/2011 1:43:24 PM , Rating: 5
This is one of the reasons I don't read paper books anymore. Whenever I would turn a page, the paper would bend and all the words would be unreadable for about .75 milliseconds. It was so annoying. I just hated it. So I no longer am willing to read paper books.

RE: 80 percent less page flashing?
By lecanard on 5/24/2011 6:40:51 PM , Rating: 2
You win this thread.

RE: 80 percent less page flashing?
By lecanard on 5/24/2011 6:41:55 PM , Rating: 2
I saw the video; it only flashes the part of the screen that contain lines of text, so between lines and margins stay white the whole time.

finally a interesting alternative
By Gnarr on 5/24/2011 12:33:43 PM , Rating: 2
I can't wait for a comparison on the two. It looks like Nook could finally be doing it better than Kindle.

RE: finally a interesting alternative
By Alexvrb on 5/24/2011 10:03:56 PM , Rating: 2
I'd have to agree, even though I just bought a Kindle. At the time, the Touch Nook wasn't even announced, and the existing Nooks weren't quite as attractive. Now it looks like they've caught up and then some! Amazon will have to release a new generation of Kindles sooner or later. They might be waiting for another iteration of e-ink screen improvements - currently the newest Nook and Kindle models use the e-ink pearl screens.

Either way I got a good deal on the "ad-supported" Kindle so I'm happy, and I probably won't need a replacement for a generation or two.

Amazon's newest Kindle is available with a relatively low price tag of $114 and has been a sales success; however, your screen is bombarded with ads when the device is idle or at the home screen.
You're not "bombarded". You're closer to being "bombarded with ads" when you visit Dailytech without an ad-blocker (I don't generally use one because the sites I visit are primarily supported by ad revenue, and I'm cool with that).

Anyway, I've said this before. You get a tiny, unobtrusive banner ad at the bottom of the home page. You probably won't even notice it, if you've browsed the web before. Then it displays one on the lock screen. It doesn't intrude, bombard, or hinder you in any way, and it helps both myself (lowers cost) and helps support Amazon's e-reader efforts.

By brshoemak on 5/25/2011 11:09:12 AM , Rating: 2
I just recently got a Kindle but plan to return it and get a Nook Touch instead. For me, the biggest reason is that Amazon titles are locked down with DRM in their proprietary AZM format instead of the industry accepted EPUB format. I thought this was minor until I realized the limitations this caused when trying to use it for anything other than titles linked to the Amazon ecosystem.

Yes, I know you can strip the DRM and convert it to other formats with Calibre but I'd rather not have to post-process every book I download. Amazon has already told publishers that they should begin submitting their works in the EPUB format also so they are moving in the right direction, but who knows when that will come to fruition.

One other minor thing. I used to not be a fan of touch screens, but after using Android on my Droid X it's hard to go back to buttons like the ones on the Kindle. It's a really minor nitpick since the device is first and foremost an e-reader, but I'll be damned if during the setup of the Kindle, without thinking I starting try to touch the screen to select different options. The difference was a little jarring.

By sleepeeg3 on 5/25/2011 2:09:27 AM , Rating: 2
Glad B&N is not giving up on E-Ink. Cheap technology, excellent contrast, sunlight readable and best of all provides weeks worth of battery life. You could take your Nook backpacking for a few weeks and still use it, whereas the Nook Color would be finished within a day of use.

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