B&N is trying "everything" it can to get Nook to buyers who ordered before Nov 20 on time
The eReader market is hot right now and
the gadgets have become some of the most popular gifts to give this
holiday season. That means some freshman offerings that are new to
the market are very hard to find.
One of these new offerings
is the Nook
from Barnes & Noble. The Nook is an eReader that sells for
$259 and sports the typical e-ink display for reading along with a
color screen that is touch sensitive on the bottom for browsing the
B&N digital bookstore.
The Nook proved to be much more
popular for Barnes & Noble than the book giant had predicted
leading to supply issued that ultimately conspired to prevent the
Nook from being available in significant numbers this Christmas
season. The Nook
is sold out right now until 2010.
B&N had previously
stated that those who ordered the Nook before November 20 would
receive the eReader before Christmas. B&N is now backtracking a
bit and is saying it will do everything
it can to get the Nook out to those who ordered before November
20.
InformationWeek quotes B&N spokesperson Mary
Ellen Keating from an email, "We are starting to ship this week
and are committed to doing everything we can to ensure everyone who
ordered a Nook before November 20th will receive it in time for the
holidays. Due to the high demand, we are prioritizing our
pre-order."
It appears that lots of reading fans hoping
to get a Nook will end up with a certificate under the tree rather
than the actual product. Alternatively, the Kindle might replace the
Nook since it is available readily this Christmas season.
Those
hoping to snag a Nook at B&N retail stores should formulate a
backup plan. Keating said, "[Nooks in retail stores will be
available in] very limited inventory [and will be sold] at a date yet
to be determined."
"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
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