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Print 6 comment(s) - last by HrilL.. on Oct 6 at 12:49 PM

Microsoft is not likely to make purchases to improve search numbers

Microsoft is trying hard to fight Google in the web search market. The market is very lucrative with massive revenues generated by Google's online ads and other products. Microsoft wants part of this lucrative search market and Google is fighting at the same time to pry some other markets from Microsoft's grasp like operating systems for computers, mobile phones, and productivity software.

Microsoft CEO Steve Ballmer told Reuters that that Microsoft is not likely to make acquisitions to improve its standing in the search market. He said, "No, I wouldn't expect it [search acquisitions]. You'll continue to see us work hard and invest in the marketing and the like, and of course we're trying to get the Yahoo deal through regulatory."

Microsoft had previously stated that it felt Bing still had lots of growing to do and had not been pushed with strong marketing campaigns anywhere other than in America. Ballmer also commented on the state of the economy saying that he expected things to grow slowly and return at lower levels than before the crash.

Ballmer did say that he believes technology will play a key role in efficiency and productivity gains to pull the world out of the recession. Microsoft will also be freezing its massive research and development budget at $9.5 billion in part to preserve resources to fight Google for the search market. Microsoft has the world's largest R&D budget reports Reuters.

Microsoft is also freezing the budget on the heels of the company’s first ever revenue decline with a 3% decline in revenues at the end of June and a 17% drop in its Q4 term. "It was like a cultural reformation for us," he said. "We said: 'First, let's lock the R&D budget. Let's not necessarily grow it the way we might have.' Let's make sure we keep the money we need to continue to establish us in new businesses. We're trying to give Google a little competition in the search business. They've been trying to give us a little competition in some other ways."

Microsoft certainly has the cash on hand to make acquisitions in search and to market its Bing search engine. Reuters reports that it has $31.4 billion in cash and short-term investments. Microsoft plans to work hard to get the Yahoo search deal through the approvals process.



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I'll help you, Steve!
By reader1 on 10/5/09, Rating: 0
RE: I'll help you, Steve!
By Fox5 on 10/5/2009 5:34:08 PM , Rating: 2
Yes to competition and alternatives, no to piracy.


RE: I'll help you, Steve!
By ipay on 10/5/2009 6:06:50 PM , Rating: 3
No, an emphatic yes to piracy.


RE: I'll help you, Steve!
By achintya on 10/5/2009 5:54:30 PM , Rating: 4
Just goes on to show how unbiased Bing is when performing search. Obviously MS is not going to filter each and every keyword related to piracy of its own products as well as others.
It is obviously a fact that piracy is bad for the software industry, but piracy is THE reason why Windows and Office is numero uno in the market and helps MS in making money from its market dominance. I doubt MS has the capabilities to filter each and every term related to piracy, or if such widespread filtering will help them in gaining market share. On the contrary, piracy filtering will probably generate tons of negative publicity for Bing which would be the last thing MS wants.


By crystal clear on 10/5/2009 7:19:03 PM , Rating: 2
The bing failed to produce the bang & has failed to "sting" Google, as Google prepares to bring you the "Caffeine" then maybe Microsoft will give you lets call it "nicotine".

Google is also facing competition from Facebook, which has just acquired FriendFeed, praised for its "real-time" search engine.

This type of search is valuable because it lets you know what is happening right now on any given subject.

New players in the search market with new technologies coming in fast to grab their marketshare.

Steve Ballmer preparing to breakin some bad news ????

Microsoft 'not scared of Google'

http://news.bbc.co.uk/2/hi/technology/8291327.stm

Microsoft boss sees weak growth

http://news.bbc.co.uk/2/hi/business/8290970.stm




Search is all the same anyway
By HrilL on 10/6/2009 12:49:06 PM , Rating: 2
Look at what comes up. Both search results are basically the same.

http://knowyourcode.com/badabingle/

What Microsoft needs to do is get school teachers to tell students to use Bing and not tell them to use Google. It all comes down to what people are taught. When I was in grade school it was Yahoo that was promoted and then Google after that. Teach the kids young and they'll stick to what they know for life.

I switched from Yahoo to Google only because of the customizable homepage and that was the reason for a lot of friends switching too. If it wasn't for that I'd still be using yahoo.




"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il














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