Microsoft is not likely to make purchases to improve search numbers
Microsoft is trying hard to fight
Google in the web search market. The market is very lucrative with
massive revenues generated by Google's online ads and other products.
Microsoft wants part of this lucrative search market and Google is
fighting at the same time to pry some other markets from Microsoft's
grasp like operating systems for computers, mobile phones, and
productivity software.
Microsoft CEO Steve Ballmer told
Reuters that that Microsoft is
not likely to make acquisitions to improve its standing in the
search market. He said, "No, I wouldn't expect it [search
acquisitions]. You'll continue to see us work hard and invest in the
marketing and the like, and of course we're trying to get the Yahoo
deal through regulatory."
Microsoft had previously stated
that it felt Bing still had lots
of growing to do and had not been pushed with strong marketing
campaigns anywhere other than in America. Ballmer also commented on
the state of the economy saying that he expected things to grow
slowly and return at lower levels than before the crash.
Ballmer
did say that he believes technology will play a key role in
efficiency and productivity gains to pull the world out of the
recession. Microsoft will also be freezing its massive research and
development budget at $9.5 billion in part to preserve resources to
fight Google for the search market. Microsoft has the world's largest
R&D budget reports Reuters.
Microsoft is also
freezing the budget on the heels of the company’s first ever
revenue decline with a 3% decline in revenues at the end of June and
a 17% drop in its Q4 term. "It was like a cultural reformation
for us," he said. "We said: 'First, let's lock the R&D
budget. Let's not necessarily grow it the way we might have.' Let's
make sure we keep the money we need to continue to establish us in
new businesses. We're trying to give Google a little competition in
the search business. They've been trying to give us a little
competition in some other ways."
Microsoft certainly has
the cash on hand to make acquisitions in search and to market its
Bing search engine. Reuters reports that it has $31.4 billion
in cash and short-term investments. Microsoft plans to work hard to
get the Yahoo search deal through the approvals process.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
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