players are increasingly dominating the smartphone OS market: Apple with its
iOS-based iPhones and Google’s army of Android devices. Microsoft wants a piece
of the smartphone pie as well with Windows Phone 7 (WP7), but so far its
efforts have fallen way short.
According to AllThingsD, Microsoft CEO Steve
Ballmer has stated at the Microsoft financial analyst meeting that, "We
haven’t sold quite as many as I would have liked in the first year."
Ballmer did insist that the company is working hard to make the WP7 platform
more appealing – the upcoming “Mango”
release will help quite a bit on this front.
the things that Ballmer cited as important to making WP7 more appealing are new
browsing improvements and DirectX graphics. Ballmer explained, "I’m not saying
I love where we are but I am very optimistic on where we can be. We’ve just got
to kick this thing to the next level."
Ballmer also claims that Microsoft has created a "very strong third
ecosystem" as an alternative to Android and iOS. Ballmer claims that one
of the most important things that WP7 has going for it right now is the
partnership with Nokia. Nokia is expected to roll out a strong lineup of WP7
Mango handsets by the end of the year. AT&T recently unveiled its new line of WP7 smartphones as well.
Ballmer added, "With Nokia we have a dedicated hardware partner that is
all-in on Windows Phones. They are not doing something on Android or [any other
However, there are still doubts as to whether the deal with Nokia will bring
Microsoft back from the poor showing in the smartphone realm. Nokia itself
isn't doing well in the smartphone market so the tie up pairs two companies
that are struggling to make it in a competitive marketplace.
signed licensing deals with both Viewsonic and Acer to pay royalties for
Android patent infringements. In fact, it’s been reported that Microsoft
is raking in more cash from Android than it is from the sale of Windows
Phone 7 licenses.