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2015 BMW M4
Drivers will be able to turn off the ads tips BMW

There is a lot of money to be made in advertising, and the massive size and reach of companies like Google show just how much it has become a part of even our daily “tech” lives. That means that just about everywhere we turn today we are hit with ads that try to entice us to buy some product or service.
 
According to a new article from Motoring, BMW is looking at a new place to hit you with ads: inside your car. The German automaker has announced that it has teamed up with SAP to develop "solutions for context-adaptive, personalized filtering of large volumes of real-time offers generated by location-based service providers."
 
The system is intended to bring personalized ads inside your car based on your current location and history. The ads would be presented on the iDrive infotainment system, which BMW is calling a “virtual marketplace.”
 
"The vehicle will provide customers with context-adaptive, preference-based and timely offers and information relevant to their route," says Dr Jörg Preißinger, Project Manager at BMW Group Research and Technology.

 
The idea is that with the location-aware ads, special offers could be presented as you near participating vendors. A restaurant for instance could offer you a discount when you are a few miles down the road. This could be very helpful if you are traveling and just so happen to be hungry, but it will quickly get annoying if you are constantly bombarded with promotional offers.
 
Thankfully, the in-car ads system appears to be opt-in rather than opt-out or mandatory.
 
"This is in the research and development stage, there is no in production time frame. But it is obviously being developed with a view to add it into the ConnectedDrive features in production," said Scott Croaker, Product Communications Manager for BMW Group Australia. 

Source: Motoring





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