Print 22 comment(s) - last by KOOLTIME.. on Jan 29 at 12:47 PM

2015 BMW M4
Drivers will be able to turn off the ads tips BMW

There is a lot of money to be made in advertising, and the massive size and reach of companies like Google show just how much it has become a part of even our daily “tech” lives. That means that just about everywhere we turn today we are hit with ads that try to entice us to buy some product or service.
According to a new article from Motoring, BMW is looking at a new place to hit you with ads: inside your car. The German automaker has announced that it has teamed up with SAP to develop "solutions for context-adaptive, personalized filtering of large volumes of real-time offers generated by location-based service providers."
The system is intended to bring personalized ads inside your car based on your current location and history. The ads would be presented on the iDrive infotainment system, which BMW is calling a “virtual marketplace.”
"The vehicle will provide customers with context-adaptive, preference-based and timely offers and information relevant to their route," says Dr Jörg Preißinger, Project Manager at BMW Group Research and Technology.

The idea is that with the location-aware ads, special offers could be presented as you near participating vendors. A restaurant for instance could offer you a discount when you are a few miles down the road. This could be very helpful if you are traveling and just so happen to be hungry, but it will quickly get annoying if you are constantly bombarded with promotional offers.
Thankfully, the in-car ads system appears to be opt-in rather than opt-out or mandatory.
"This is in the research and development stage, there is no in production time frame. But it is obviously being developed with a view to add it into the ConnectedDrive features in production," said Scott Croaker, Product Communications Manager for BMW Group Australia. 

Source: Motoring

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Terrible idea
By PRND[S] on 1/27/2014 12:16:37 PM , Rating: 5
"BMW -- The Ultimate Spamming Machine"

I can't believe anyone at BMW thought this was a good idea. The damage this will do to the brand far outweighs any revenue from displaying ads.

RE: Terrible idea
By Yorgos on 1/27/2014 12:34:01 PM , Rating: 2
It will make more sense if there is a discount, because since you are buying a product with those features then you should definitely get a discount, and a huge one.

on the other hand, this is a ridiculous move and shows what company respects its customers.

RE: Terrible idea
By Spuke on 1/27/2014 1:57:32 PM , Rating: 2
This "feature" will be removed a day after it hits the market. I'd imagine this will be the most popular ECU reflash of all time. BMW, this is a SERIOUS fail on your part.

RE: Terrible idea
By Captain Orgazmo on 1/27/2014 2:52:04 PM , Rating: 1
Since apparently everyone has reading comprehension problems, and as usual in media, sensationalism trumps factual reporting, I quote from the article directly above:

Thankfully, the in-car ads system appears to be opt-in rather than opt-out or mandatory.

It is optional, and the car will ask you, the first time you put in your personalized key, if you want the bloody ads or not. For most sane people, the idea of in-car ads is ridiculous, but average personal debt levels didn't get to where they are by rational behaviour.

RE: Terrible idea
By Spuke on 1/27/2014 3:21:46 PM , Rating: 2
Thankfully, the in-car ads system appears to be opt-in rather than opt-out or mandatory.
Yep, got that when I read it. Doesn't change my post one bit.

RE: Terrible idea
By Captain Orgazmo on 1/28/2014 3:52:40 AM , Rating: 2
How about the fact that the ECU has nothing to do whatsoever with the stupid iDrive system.

In other news...
By ComputerJuice on 1/27/2014 1:39:26 PM , Rating: 2
I won't be buying a beemer

RE: In other news...
By Captain Orgazmo on 1/27/2014 3:00:15 PM , Rating: 2
Anyone who thinks a bimmer car is a "beemer" or some other star trek device shouldn't be allowed to anyways.

However, BMW doesn't hold that opinion, and they are attempting to become the new old GM - 500 different models of mediocrity. Attempting to be all things to all people is a recipe for guaranteed failure.

RE: In other news...
By Spuke on 1/27/2014 3:24:39 PM , Rating: 2
Their cars are fine. This ad thing is not.

RE: In other news...
By ComputerJuice on 1/27/2014 8:14:18 PM , Rating: 2
Right, bring entitlement into this because I incorrectly chose to use beemer instead of bimmer. Issues much? Also, what opinion does BMW now allegedly hold? That anyone should be able to buy their cars mediocre or not?

I don't remember a time where the BIMMER dealer that said "only the righteous, deserving, elite can shop here"... gimme a break dude. I'm pretty sure that any car company wants any customer that financially qualifies to sign on the dotted line... and it has always been that way.

RE: In other news...
By Captain Orgazmo on 1/28/2014 3:45:01 AM , Rating: 2
The post was partly sarcastic, which you missed. But partly true. I own 2 used older model BMWs, an e30 and e34, and they are special cars, and classics already (both are already worth double what I paid for them, and people give me offers to buy all the time).

Clearly you have never owned a BMW. Their older cars were made with singular purpose, and no compromises that took away from the driving experience (i.e. no cup holders, all dash controls tilted towards the driver, rear-wheel drive long after it fell out of fashion). There is a reason that the M3 was Car & Driver's favorite car for more than 20 years.

I would take any number of other brands over their newer cars (2006-present). They no longer care about about what set them apart in the beginning, and are going to regret it. They made plenty of profit before they basically Americanized the company. BMW SUVs for example are an abomination - mediocre on the road, useless off the road.

Toyota gets it with the FRS, the Hyundai Genesis is great, the Cadillac ATS is another. But then again there are car guys, and then there are people who haven't a clue (and buy PT cruisers).

RE: In other news...
By Camikazi on 1/28/2014 10:11:17 AM , Rating: 2
You do get that only BMW fanboys even care about the bimmer/beemer distinction yes? To most they are completely interchangeable and even the fanboys will know what you are talking about when you say them. BTW, anyone who thinks that a transporter is a "beamer" or some other BMW device shouldn't be allowed to anyways.

RE: In other news...
By KOOLTIME on 1/29/2014 12:47:28 PM , Rating: 2
I've never heard anyone call it a bimmer, only beemers in conversation from lots of people.

The ultimate advertising machine...
By lagomorpha on 1/27/2014 10:36:37 AM , Rating: 2
Groupon already offers this service and is a lot more convenient to use from a phone than BMW's in car system.

RE: The ultimate advertising machine...
By joeRocket on 1/27/2014 11:29:52 AM , Rating: 2
Personalized, in-context ads while you're driving around? What's next, holographic popup ads while you're walking a la Minority Report?

By lagomorpha on 1/27/2014 1:29:59 PM , Rating: 2
You know, I had a funny response to this but the overzealous SPAM filter ate it. Not every mention of a company name is an indication that the post is SPAM.

By Flunk on 1/27/2014 1:40:32 PM , Rating: 2
So does Google, it's called Google Now.

Oh Hell No
By mgilbert on 1/27/2014 12:17:04 PM , Rating: 2
On hell no. A drop dead deal breaker as far as I'm concerned. I would never buy any car that plastered ads on my dash, ever!

RE: Oh Hell No
By SAN-Man on 1/27/2014 1:12:45 PM , Rating: 2
But but but they're helpful.

Old Joke
By inperfectdarkness on 1/27/2014 1:38:59 PM , Rating: 2
What's the difference between a BMW and a Porcupine?

With a BMW, the pricks are on the inside.

...And now, they're apparently also at corporate HQ as well.

Would not mind this
By EricMartello on 1/29/2014 12:50:04 AM , Rating: 2
If I get a "ad credit" on my monthly payment (or a one time rebate at the time of purchase) I'll accept some ads in the car...but just for the hell of it? No thanks...when I'm driving I want to drive, not be distracted by ads.

The M4 looks better but I'm really tired of the feminine headlights and lines. I want a more angular look without the gay lights that wrap around...more like that older E46 M3 which just had rectangular headlights and a tolerable front end that doesn't look outdated in a year. In fact, the E46 actually looks good TODAY and that's how you know the design doesn't suck.

By KOOLTIME on 1/29/2014 12:30:23 PM , Rating: 2
car makers trying to squeeze more from the consumer with spamming adds now in cars.

Its totally the most stupid idea in the world.

Digital screen in car when driving really ?? How many more texting and driving crashes for it.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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