some, 3D is just a gimmick – to others, it's the future of TV.
Regardless of where you stand, you have to acknowledge that the
movement is picking up steam. Hot of the incredible
success of Avatar which grossed
$2.73B USD internationally, James Cameron is stating that the
success is owed largely to its 3D filming and is urging other
producers to embrace the medium.Mr. Cameron was the king of
2D cinematography producing the sprawling drama Titanic which
drew in $1.8B USD, setting the all time international box office
record that would stand until Avatar
along. Now Mr. Cameron says that rather than shoot in 2D and
edit the content for 3D sets, producers should jump
straight to 3D.He states, "There's not going to be
the time or the money to convert that. It's going to have to be shot
live. We're going to learn how to do live shooting. The cost will
come down on live 3D production."When it comes to number
of 3D capable television sets in the U.S., they seem to lend
credibility to Mr. Cameron's statement. South Korean
manufacturers Samsung Electronics and LG
Electronics released 3D sets early this year and Japan's
Sony Corp will deliver 3D models this summer. Japan's
Panasonic has also launched several 3D sets.While
analysts estimate only 1.2 million units to sell this year, they
predict that by 2013 that number will rise to 15.6 million
units. And by 2018 sales of 64 million units and a total
revenue of $17B USD is predicted.Mr. Cameron remarks, "[Big
entertainment companies] can't be afraid to shoot in 3D because tens
of thousands of people all over the world are shooting in 3D every
day. We're going to have 3D TVs all around us ... and
we're going to need thousands of hours of sports, comedy and music
and all kinds of entertainment."One factor that Mr.
Cameron ignores, though, that producers may not be able to is cost.
Filming in 3D is much more expensive and requires special training
for the film crew. The use of 3D was a major reason
production budget reportedly ballooned to an epic $300M USD, perhaps
the most of any movie in history. Not everyone can
afford those kinds of production costs, and thus it would be
unsurprising if some producers reacted to Mr. Cameron's statement
much like constructions workers would react if Donald Trump paid them
a visit and urged them to work harder.
And not even all privileged directors agree with his assessment. Oscar-winning director Francis Ford Coppola recently came out against 3D filming, saying that it is a "juvenile abomination" and "a waste of a perfectly good dimension". He says he would much prefer large format big scene shots.