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James Cameron says that producers should swallow the high costs of filming in 3D if they want to stay competitive.  (Source: Sassy Wire)

Mr. Cameron's Avatar was the most expensive movie in history to produce -- costing an estimated $300M USD. However, it also made far more money than any film in history, pulling in $2.73B USD internationally.  (Source: 20th Century Fox)
Costs are high, but shooting in 3D can bring in big revenue, says Cameron

To some, 3D is just a gimmick – to others, it's the future of TV. Regardless of where you stand, you have to acknowledge that the movement is picking up steam.  Hot of the incredible success of Avatar which grossed $2.73B USD internationally, James Cameron is stating that the success is owed largely to its 3D filming and is urging other producers to embrace the medium.

Mr. Cameron was the king of 2D cinematography producing the sprawling drama 
Titanic which drew in $1.8B USD, setting the all time international box office record that would stand until Avatar came along.  Now Mr. Cameron says that rather than shoot in 2D and edit the content for 3D sets, producers should jump straight to 3D.

He states, "There's not going to be the time or the money to convert that. It's going to have to be shot live. We're going to learn how to do live shooting. The cost will come down on live 3D production."

When it comes to number of 3D capable television sets in the U.S., they seem to lend credibility to Mr. Cameron's statement.  South Korean manufacturers Samsung Electronics and LG Electronics released 3D sets early this year and Japan's Sony Corp will deliver 3D models this summer.  Japan's Panasonic has also launched several 3D sets.

While analysts estimate only 1.2 million units to sell this year, they predict that by 2013 that number will rise to 15.6 million units.  And by 2018 sales of 64 million units and a total revenue of $17B USD is predicted.

Mr. Cameron remarks, "[Big entertainment companies] can't be afraid to shoot in 3D because tens of thousands of people all over the world are shooting in 3D every day.  We're going to have 3D TVs all around us ... and we're going to need thousands of hours of sports, comedy and music and all kinds of entertainment."

One factor that Mr. Cameron ignores, though, that producers may not be able to is cost.  Filming in 3D is much more expensive and requires special training for the film crew.  The use of 3D was a major reason why 
Avatar's production budget reportedly ballooned to an epic $300M USD, perhaps the most of any movie in history. 

Not everyone can afford those kinds of production costs, and thus it would be unsurprising if some producers reacted to Mr. Cameron's statement much like constructions workers would react if Donald Trump paid them a visit and urged them to work harder.

And not even all privileged directors agree with his assessment.  Oscar-winning director Francis Ford Coppola recently came out against 3D filming, saying that it is a "juvenile abomination" and "a waste of a perfectly good dimension".  He says he would much prefer large format big scene shots.





"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard



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