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Audi Holographic Assistant
Audi dealership in Sydney gets holographic assistance

The USS Voyager had its own holographic doctor that took care of the needs of its crew. Holographic doctors are still a long way off in the real world, but Australian Audi dealers are now getting some help from a new holographic assistant.

Audi and Australian firm PDM have announced that a new holographic virtual assistant is in use at Audi Centre Sydney. The hologram is reportedly designed to facilitate enhanced communication and customer experience by delivering special digital content and technology to customers in the showroom.

The virtual assistant is a life-size virtual construct using 3M's dynamic Vikuti rear projection film and a rear mounted projector. The image is projected onto a 10mm thick chunk of Perspex that becomes a virtual talking person.

Allen Brinck from the Sydney Audi dealership said, "The Audi brand prides itself on innovation and quality and being a progressive brand, we are once again leading the way with this cutting-edge installation. We have been aware of PDM’s track record of innovation in the Australian marketplace for quite some time. The Virtual assistant is a great way for us to connect with our customers and a great example of Audi’s progressive brand coming to life."

The Hologrpahic Virtual Assistant allows Audi to provide visitors to its show room with targeted messages while they visit the showroom and to gather knowledge about Audi products.

Julie Frikken PDM Creative and Planning Director said in a statement, "The possibilities in the Out-of-Home sector have exploded over the last few years and PDM have consistently embraced new technologies to engage with an increasingly desensitised consumer. We have led the way with innovation in the Australian marketplace and Audi’s Holographic Virtual Assistant is a great example of this. Building on our expertise within this media, PDM’s digital content capabilities and forward thinking approach mean we can drive good ideas into fabulous business strategies for companies like Audi."

Holograms of a different type are being looked at for use in medicine and defense.

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unemployment rate jumps up in Australia
By Dreifort on 2/16/2009 10:16:31 AM , Rating: 5

Australia's unemployment rate rose from 4.5% to 4.8%.

Damn holograms!

First car dealerships...what's next, strip joints? Then colleges & universities? Why not holographic politicans?.... well most seem heartless anyway.

RE: unemployment rate jumps up in Australia
By Aloonatic on 2/16/2009 10:58:22 AM , Rating: 5
Aren't politicians already holographic?

It's pretty easy to see though them most of the time.

RE: unemployment rate jumps up in Australia
By vapore0n on 2/16/2009 12:06:28 PM , Rating: 4
Oh so now we have to give marriage to holograms too?

By Dreifort on 2/16/2009 2:05:01 PM , Rating: 3
I can see some politicians demanding that holograms have voting rights, as long as they vote for their party.

RE: unemployment rate jumps up in Australia
By 2bdetermine on 2/16/2009 2:03:28 PM , Rating: 3
Watch out journalist, news anchor, weather man, women etc...

By GTVic on 2/16/2009 10:08:58 PM , Rating: 2
There is no longer any distinction between those titles. They have all merged into the "on-air personality" position, à la Mary Hart. In my opinion, a hologram would be an improvement.

How long...
By amanojaku on 2/16/2009 10:15:31 AM , Rating: 5
Before this is hacked and our virtual saleswoman is giving us tours of something else?

RE: How long...
By Motoman on 2/16/2009 11:57:20 AM , Rating: 2
...where do we buy tickets?

RE: How long...
By Murloc on 2/16/2009 12:11:11 PM , Rating: 2
good idea.
Or use them to insult customers.

RE: How long...
By Smartless on 2/16/2009 1:42:31 PM , Rating: 2
Ah man her boobs look a little flat. I thought this was 3d.

Oh and the link to the source article seems to be broken.

not a hologram
By Suntan on 2/16/2009 1:25:42 PM , Rating: 5
In other news, what was once called "rear projection" is now being called a "hologram" Down Under.

Come on, projecting a rendering of a person onto a piece of plexiglass is not *that* cutting edge. I saw a setup like this at one of the stores in the local mall the other weekend. It was just showing a video loop, and the resultant picture did look kinda cool in a "hey neat screen effect" kinda way, but to say this is a hologram is a silly hyping of what this actually is.


RE: not a hologram
By Alexstarfire on 2/17/2009 1:49:29 AM , Rating: 2
You know, I was thinking the same thing. This isn't a hologram it's a pseudo-hologram. A hologram would just be a floating entity without the use of some other object.

desensitised huh?
By TSS on 2/16/2009 9:59:14 AM , Rating: 2
"The possibilities in the Out-of-Home sector have exploded over the last few years and PDM have consistently embraced new technologies to engage with an increasingly desensitised consumer"

how about using a human salesman against desensitised consumers? yknow, show a little emotion? besides beeing able to move around, have more then a limited response and not giving off light.

i'm not against holograms, i'd love to have my very own pron heaven, errr i mean holodeck. but this is just not an application or end result for which i can see them beeing used effectively.

RE: desensitised huh?
By danrien on 2/16/2009 12:17:21 PM , Rating: 2
i highly doubt that this will take away any need for dealers. if anything, it will make them more capable of answering more customers questions in the same amount of time as before.

By jmunjr on 2/16/2009 3:11:27 PM , Rating: 2
These aren't real holograms are they? Is the person even in 3 dimensions?

By Cullinaire on 2/17/2009 11:47:05 AM , Rating: 2
"Help me <Customer name>-Kenobi, you're my only hope"

At least in today's markets, this makes perfect sense. They also need to make sure it cuts out just like in the movie to elicit additional pity.

"This is from the It's a science website." -- Rush Limbaugh
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