 The 2010 Audi A3 TDI was crowned "Green Car of the Year" at the LA Auto Show. The car averages 42 mpg highway and 30 mpg city on a peppy clean diesel engine. (Source: CarCollery)
 The 2010 Toyota Prius gets 50 mpg, but missed out on this year's honors.
Clean diesel bests hybrids like the Prius
It was an Academy Award-esque shocker
at the Green Car Journal's 2009 Green Car of the Year awards on
Thursday. The award, bestowed at the LA Auto Show each year,
honors the vehicle that had the greatest positive impact on the
environment. The 50
mpg third-generation Prius, in the eyes of many observers,
certainly seemed a shoe-in for such honors.
However, when the
award was announced, it was Audi, not Toyota accepting the honors.
The 2010 Audi A3 TDI, a vehicle with a clean
diesel engine, took home the trophy. The sporty, yet
economical car features 42 mpg highway and 32 mpg city fuel economy
on a 2.0L 140-horsepower inline-4 diesel engine.
Priced from
$29,950, the vehicle retails for a bit more than the Prius, but
features some additional luxury touches.
The award
demonstrates a logical shift in thinking for the green community that
has long been missing. The thought is that while hybrids and
electric vehicles, which feature smaller sales, are good, mass market
vehicles are better. That sentiment was echoed in the
enthusiasm green car advocates showed for small fuel-efficient
vehicles at the LA Auto Show, including the Chevy Cruze, the Hyundai
Sonata, Volkswagen Golf TDI, and the Ford
Fiesta.
Jake Fisher, senior engineer at Consumer Reports,
comments, "Cars like the Cruze and the Fiesta will certainly
have a bigger impact on the environment because they will be
high-volume vehicles."
Mass market appeal seems the best
way to make the largest impact. Johan de Nysschen, Audi of
America's president, who once called
buyers of GM's Chevy Volt "idiots", emphasized this in
his acceptance speech. He stated, ""Green is no
longer progressive. Green is expected."
With the
new generation of fuel-efficient gasoline and diesel engines coming
online, combined fuel economies in the 30 mpg to 40 mpg range can
finally will be realized. If these vehicles can comprise the
majority of sales, displacing vehicles with traditional fuel
economies of around 20 mpg, this will lead to a third less fuel
consumption and carbon emissions.
What's great, though, is
that many of these cars like the Audi A3 TDI and the Ford Fiesta seem
fun to drive as well. For that reason, the 2010 Audi A3 TDI
seem a befitting recipient of its Green Car of the Year honors.
As Ron Cogan, the editor and publisher of Green Car Journal sums up,
"The love of cars and the love of the environment are not
mutually exclusive."
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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