 Audi North America President Johan de Nysschen claims he didn't really call Volt buyers "idiots" and rather meant the business model was idiotic. (Source: GM-Volt.com)
 The Chevy Volt is set to debut next year, priced at approximately $40,000.
In an interview with a leading site on the Volt, an Audi executive looks to lay controversy to rest
Audi North America President Johan de
Nysschen raised
a ruckus earlier this week when he commented to a senior auto
journalist that the Chevy
Volt was a "car for idiots" and that the industry
wasn't ready for electric vehicles. Ironically, the comments
came just weeks before Audi was expected to introduce its first
plug-in concept. Seeking clarification on the remark
Volt-themed blog GM-Volt.com interviewed
Mr. Nysschen.
In the interview Mr. Nysschen comments, "I
don’t think the Volt is a car for idiots."
He says the
journalists misinterpreted his comments, and that what he really
meant was that he felt the Volt was "an idiotic business case."
However, from there his comments go south as he begins insulting the
now-profitable Tesla. He states, "We might as well have
been taking about the Tesla. I am not an enemy of the (Volt)
concept."
He hints that he believes buyers of EVs to be
foolish, remarking that they "cannot amortize their incremental
fixed investment in the cost of the car to the savings in fuel
consumptions." He is careful to call the business plan,
though, not the buyers, "idiotic". He also opines
that the environmental benefits of EVs are debatable.
He
states that he "cares very, very deeply about the planet, what
we are doing to it and how our activities of today are shaping
tomorrow." He says he is "astonished" by the
"misconceptions" he says that lawmakers and buyers hold
that plug-in EVs are emissions free. He refers to CARB report
that claims that well to wheel emissions in the U.S. with plug-ins
are higher than diesel vehicles as their electricity comes largely
from coal plants. The interviewer asked if he had read the
EPRI-NRDC study from 2007 that showed that EVs feature less net
emissions than gas vehicles. He said that he was "not
familiar with that study."
He calls corn ethanol an
"outrage", though he says cellulosic
ethanol is a good idea. He also says that diesel is the
best option, though he admitted that it didn't eliminate the U.S.'s
dependence on unstable foreign sources.
Wrapping up, he
admits, "I have never obviously driven a Volt. [But I
have] always looked at the car with great interest."
Still
he is willing to judge the vehicle, stating, "Its not a premium
car feel, but it’s got a premium car price."
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
|
Most Popular ArticlesBerkeley Trains "Harmless" Viruses to Harvest Human Kinetic Energy May 15, 2012, 12:01 PM Quick Note: Verizon Wireless Clarifies Stance on Unlimited LTE Data May 18, 2012, 8:08 AM HTC Implements Workaround to Apple's Patent for Evo 4G LTE, One X May 17, 2012, 4:35 PM DDOS Attack Cripples The Pirate Bay May 16, 2012, 1:42 PM Game Over? Apple's Bid to Kill HTC Nears Fruition as ITC Blocks Imports May 16, 2012, 11:35 AM
|