 Audi e-tron EV Sports Car Concept
 2010 Audi A3 TDI clean diesel (Source: CarCollery)
 Audi of America president Johan de Nysschen (Source: Detroit News)
More controversial comments have been delivered by Audi's contentious North American president
Audi of America President Johan de
Nysschen isn't impressed with electric vehicles despite flirtations
with the battery-driven cars by other German automakers and even
designers
at his own company. He has vocally
called out the electric vehicle industry, which he sees as a
sham, in the past. He once famously remarked that those buying
GM's 2011 Chevrolet Volt are
"idiots".
Mr. Nysschen, who prefers clean
diesels, delivered
a speech at the National Press Club on Monday blasting the U.S.
government's decision to back electric vehicles by funding EV
research and offering EV makers loans according to the Detroit
News. Ignoring the profitability
of Tesla Motors, he insists that electric vehicles cannot be
viable in the near terms and accused the U.S. government of "falling
in love" with electric vehicles at its citizens'
expense.
States Mr. Nysschen, "The 50 percent or so price
increase that the Volt represents over a similar gasoline car cannot
be offset through the savings from reduced fuel compensation. The
only way to offset the extreme premium is through taxpayer-funded
subsidies."
He's referring to the $7,500
tax credit the U.S. government is offering citizens who buy
electric vehicles. The credit essentially brings down the price
of ownership for the Volt from an estimated $40,000 USD to a more
manageable $32,500 USD. He complains, "Paying customers to
drive your cars is not sustainable."
He prefers for the
government to avoid intervention, a scenario in which he envisions
clean diesel vehicles reigning victorious. He opines, "I
understand why political leaders have fallen in love with hybrids and
electrics. But this may be the one time you'll hear someone in
Washington say it shouldn't be a monogamous relationship."
He
points out that America could cut off all its oil importation from
Saudi Arabia if only a third of Americans switched to diesel
vehicles. He describes, "America would save 1.5 million
barrels of oil a day. I make no apologies for being the world's
biggest diesel advocate."
U.S. President Barrack Obama,
however, remains a firm supporter of electric vehicles and hybrids as
the route to reducing greenhouse gas emissions and foreign oil
consumption. He argues that the issue is of importance to
national security and points out that many groundbreaking
technologies in the U.S. -- such as the railroad system -- came at a
steep initial cost to the U.S. government in terms of land or grant
money.
As for Audi, the company as a whole is looking at
electric vehicles. However, half of the company's lineup sold
in Europe is diesel-driven, so it's clear where the automaker's
sympathies lie. In the States, the Audi A3 TDI is one of two
clean diesels sold by the company. The A3 TDI won
green car of the year honors at the 2009 LA Auto Show.
One thing that President Obama and Mr. Nysschen agree on is
the need to improve fleet efficiencies to combat
climate change and reduce fuel costs for customers.
Automakers are currently struggling to meet incoming fuel economy
mandates that will require fleetwide
fuel economy of 34.1 mpg by 2016.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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