A billion here, a billion there, and pretty soon you're talking about big money

Even though I still use Yahoo much more than I use Google, the Mountain View-based company continues to pummel Yahoo in just about every aspect.  Google recently announced a 69 percent increase in first-quarter profit, a number much higher than what analysts initially expected.

What has been helping the company's success?  The most important idea is that Google has continue to focus on "end-user happiness" of its users.  It will be interesting to see if Google can successfully make people somewhat happy about receiving ads over the Internet.

Meanwhile, Yahoo saw its first quarter sales rise but earnings decline.  

Although Yahoo remains one of the more popular Internet search engines, Google is continuing to gobble up marketshare.

In the future, Google and Yahoo are going to be locking horns in a number of battles that will have analysts drooling.  Both companies are looking to battle in the highly lucrative advertising sector -- Yahoo recently announced a deal with newspaper publishers, which happened right after Google purchased DoubleClick for $3.1 billion... cash.

What is Google doing better than Yahoo?  Some analysts believe Yahoo needs to do a better job of monitoring the way it gets users to view content throughout the entire brand.

“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
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