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The plan will be made available in stores this Saturday

T-Mobile has been at its UnCarrier strategy for a year now and there's no signs of stopping as the wireless carrier unveils a new budget-friendly plan.
 
T-Mobile has announced its "Simple Starter" plan, which is only $40 per month and includes unlimited talk and text and 500MB of capped data. 
 
The new plan is aimed at customers that use little or no data on their phones. T-Mobile says its low-end plan differs from others at Verizon and AT&T because it doesn't hit users with massive overage charges when customers go over the threshold. T-Mobile's plan is meant to be "predictable," and with Simple Starter, the company promises customers will never pay data overages again.
 
In other words, goodbye bill shock.  
 
"With AT&T’s entry-level plans, for example, your costs immediately jump by increments of $20 when you slip over the threshold into massive overages — in what amounts to an obscene 44% price hike on those customers least able to absorb overages and bill shock," said T-Mobile CEO John Legere.


T-Mobile CEO John Legere [SOURCE: NYT]

"It’s wrong. And I personally want to drive those predatory bait-and-switch schemes out of this industry."

The plan will be made available in stores this Saturday, and a prepaid version is due to be released on May 17.

T-Mobile has offered other UnCarrier moves in the past, such as such as paying up to $350 in early termination fees (ETFs) and offering free roaming for unlimited international text and data. It looks like there's more on the way in the coming days, as well. 

"Our new Simple Starter plan represents our commitment to advocate for consumers and to change this industry," said Legere. "With Simple Starter, you’ll never pay data overages again – ever. Come to T-Mobile and experience complete freedom from the fear of bill shock. This Un-carrier approach to value plans – and the announcements to come this week – are purpose-built to accelerate this momentum, continue disrupting and innovating this industry, and deliver even more amazing value and freedom to our customers."

Sources: T-Mobile [1], [2]



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sweet deal
By Argon18 on 4/9/2014 1:05:28 PM , Rating: 2
I'm on Wifi at home, at work, and at friend's houses. My data usage last month was ~300 MB. I know which plan I'm switch to. $40 is a really sweet deal.




RE: sweet deal
By stm1185 on 4/9/2014 1:20:37 PM , Rating: 2
Looks like the plan I was on at $50 a month before they doubled my data, now I can downgrade and save some money. Nice.


RE: sweet deal
By esteinbr on 4/9/2014 2:23:01 PM , Rating: 2
It's really close to the original single line $50 a month Simple choice plan. Since they released that original plan they've added a bunch of features to add value including doubling the data, international roaming, calling, texting, etc.

This plan drops all the extra's but it does differ in one way apparently. The original plan throttled once you used up your 500mbs. This plan will cap and you'd have no data once you hit your cap until your next billing cycle starts. Still not a bad plan if you aren't using up the data. I'm pretty sure I'll be switching my wife to this plan as her data usage has been between 50-100mbs so 500 is more than plenty.

One could point out that MetroPC has a $40 plan with Unlimited talk and text and 500mbs but throttles after the 500mbs and the 40 includes all taxes and fees so it ends up being slightly better if you do ever hit the cap and slightly cheaper because of including the taxes and fees but is a prepaid plan. I'm not sure how the roaming compares to T-Mobile proper when they don't have coverage or other subtler things like prioritization of access when cells are busy.

http://www.metropcs.com/metro/simpleplans


RE: sweet deal
By retrospooty on 4/9/2014 1:28:02 PM , Rating: 1
Yup, that is where I am. I dont think I have ever used even 200mb in a month. Wifi is everywhere you go, and usually when out and about people are not dong anything data intensive. I would be on this immediately if not on contract.


RE: sweet deal
By stm1185 on 4/9/2014 1:30:41 PM , Rating: 2
I thought T-Mobile was paying out contracts, might want to look into it.


RE: sweet deal
By retrospooty on 4/9/2014 2:22:41 PM , Rating: 2
They are... Moved my wife over 2 months ago - I meant I am on a company paid contract, so free Verizon is still better. If I were not, I would dump Verizon in a hot second and go T-Mo. Sweet deals, faster updates, less intrusion.

Plus, at least where I live (Phoenix metro area) we have had no reception issues at all with T-Mo.


RE: sweet deal
By Marlin1975 on 4/9/14, Rating: 0
RE: sweet deal
By stm1185 on 4/9/2014 3:57:33 PM , Rating: 2
Their plan is worse. That is not unlimited talk, text and data, which the T-Mobile plans do. On that plan you go over in any category you pay up.

Which is why they have a $40 plan with unlimited talk and text, yet not data, which makes it still worse then T-Mobile's as again you are facing overage charges.

Not to mention they piggy back on a 3rd rate network, dont even list 4g or LTE on their Map, and seem to only offer crap phones.


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