backtop


Print 259 comment(s) - last by johnsmith9875.. on Jan 24 at 2:07 PM


  (Source: Flickr)
Notably, more than half of gamers who DO pick the embattled OS downgrade within weeks

Arguably the most important, but relatively underdiscussed single story at the 2013 Consumer Electronics Show can be expressed in a single word -- "solidarity".  Whether it was Intel Corp. (INTC) pushing customers towards touch-friendly devices or companies like Hewlett-Packard Comp. (HPQ) and Lenovo Group, Ltd. (HKG:0992) pushing Windows 8 hybrids/laptop designs, everyone was standing firmly behind Microsoft Corp.'s (MSFT) embattled Windows 8 operating system.

With past releases Microsoft was blasted for not being innovative enough compared to Linux and OS X, in terms of user interface design.  Windows 8 flips the tables innovating wildly -- well beyond what Linux distro makers or Apple, Inc. (AAPL) have dared do.  And now the equation has flipped: Microsoft finds itself under attack for innovating too much.

Whether its DailyTech's readers or online critics, it's important to recognize that much of the criticism is coming from the enthusiast sphere.  Average consumers -- who generally gravitate towards bright, colorful, touchable devices like moths to a light -- tend to react more kindly to Windows 8 when exposed, at least in my anecdotal experience.

But the numbers are troubling.  Despite Microsoft playing an interesting licensing sales game selling a deluge of licenses to OEMs at a rate that would indicate Windows 8 to be outselling Windows 7, the usage numbers indicate that OEMs are only moving a fraction of those licenses.  Windows 8 is only drawing around a tenth of the internet traffic Windows 7 did at a similar point in the adoption cycle; in fact Windows 8 trails Windows Vista in internet traffic.

For obvious reasons I won't name the particular company I heard this from, but during a discussion this week with a company who makes enthusiast laptops and desktops for gamers I heard a somewhat interesting and startling statistic that drives home just how much Windows 8 is indeed struggling.

Windows 8
Less than half oif enthusiasts give Windows 8 a try, and over half that do downgrade to
Windows 7 quickly, according to an industry source. [Image Source: Reuters]

According to the the source:

It's really interesting... what we see is more people selecting Windows 7 [than Windows 8]... because we offer both side by side.  And we actually see more people switching [back] from Windows 8 [to Windows 7] which is interesting.

The source said that over half of the purchasers of enthusiast PCs who do take the Windows 8 drive tend to bail within a couple weeks.

Now bear in mind a couple of qualifiers:
  1. Not all the enthusiasts desktops/laptops sold by this company come with touch monitors (hence limiting the Windows 8 UI).
  2. The target audience is enthusiasts, who as mentioned tend to "hate on 8".
Still, the idea that 3 out of every 4 buyers of new machines are rejecting Windows 8 should be a startling one for Microsoft.  Microsoft should be very thankful for the solidarity shown by its partners at CES 2013, in the face of that kind of sales trend.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: You can have both
By Motoman on 1/14/2013 5:32:17 PM , Rating: 2
It has been mentioned.

What amazes me is that people think it's reasonable to tell others to go and buy a new OS, then get something else to fix it, and then be happy.

As opposed to just staying with Win7, with which no one has to do anything.

Not our job to fix Win8's defects.


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki