CES 2013: Industry Source -- More Than 3 Out of 4 Enthusiasts Reject Windows 8
January 11, 2013 6:48 PM
Notably, more than half of gamers who DO pick the embattled OS downgrade within weeks
Arguably the most important, but relatively underdiscussed single story at the
2013 Consumer Electronics Show
can be expressed in a single word -- "solidarity". Whether it was Intel Corp. (
pushing customers towards touch-friendly devices
or companies like Hewlett-Packard Comp. (HPQ) and Lenovo Group, Ltd. (
, everyone was standing firmly behind Microsoft Corp.'s (
) embattled Windows 8 operating system.
) have dared do. And now the equation has flipped: Microsoft finds itself
under attack for innovating
's readers or
, it's important to recognize that much of the criticism is coming from the enthusiast sphere. Average consumers -- who generally gravitate towards bright, colorful, touchable devices like moths to a light -- tend to react more kindly to Windows 8 when exposed, at least in my anecdotal experience.
But the numbers are troubling. Despite Microsoft playing
an interesting licensing sales game
selling a deluge of licenses to OEMs at a rate that would indicate
Windows 8 to be outselling Windows 7
, the usage numbers indicate that OEMs are only moving a fraction of those licenses. Windows 8 is only drawing around a tenth of the internet traffic Windows 7 did at a similar point in the adoption cycle; in fact
Windows 8 trails Windows Vista
in internet traffic.
For obvious reasons I won't name the particular company I heard this from, but during a discussion this week with a company who makes enthusiast laptops and desktops for gamers I heard a somewhat interesting and startling statistic that drives home just how much Windows 8 is indeed struggling.
Less than half oif enthusiasts give Windows 8 a try, and over half that do downgrade to
Windows 7 quickly, according to an industry source. [Image Source: Reuters]
According to the the source:
It's really interesting... what we see is more people selecting Windows 7 [than Windows 8]... because we offer both side by side. And we actually see more people switching [back] from Windows 8 [to Windows 7] which is interesting.
The source said that over half of the purchasers of enthusiast PCs who
take the Windows 8 drive tend to bail within a couple weeks.
Now bear in mind a couple of qualifiers:
Not all the enthusiasts desktops/laptops sold by this company come with touch monitors (hence limiting the Windows 8 UI).
The target audience is enthusiasts, who as mentioned tend to "hate on 8".
Still, the idea that 3 out of every 4 buyers of new machines are rejecting Windows 8 should be a startling one for Microsoft. Microsoft should be very thankful for the solidarity shown by its partners at CES 2013, in the face of that kind of sales trend.
"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
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