Windows 8 Fails to Drive Significant New PC Sales
December 24, 2012 8:40 AM
A turnaround in the PC industry isn't expected to happen anytime soon
In years, the launch of a new Windows operating system meant that computer makers could count on a nice uptick in sales as people bought new computers. With the launch of Windows 8, the same boost in PC sales seen in years past hasn't occurred.
New York Times
reports that customers continue to turn away from new Microsoft gadgets such as the
tablet, which has seen disappointing sales numbers so far. One consumer that the
talked to, named Claude Ballard, said that he was intrigued by the "eye-catching design Windows 8" but not enough to purchase a new computer.
Overall computer sales during the holiday season have been disappointing. Many consumers continue to purchase tablets which run iOS or Android. Weak PC sales during the holiday season shows that Microsoft and other companies that depend on the computer industry won't see a major turnaround in sales anytime soon.
Acer president for the Americas division Emmanuelle Fromont has said that sales of Acer computers running Windows 8 have been lower-than-expected. He cites the operating system's unfamiliar design as one point that appears to be making consumers cautious.
“There was not a huge spark in the market,” Mr. Fromont said. “It’s a slow start, there’s no question.”
“I think everybody would have hoped for a better start,” said Stephen Baker, an analyst at research firm NPD. “The thing is, this market is not the same market that Windows 7 or Vista or even XP launched into.”
NPD estimates that within the U.S., 13% fewer Windows devices were sold from late October when Windows 8 launched through the first week in December compared to the same period of last year with Windows 7 machines.
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