new study from market research firm Quantcast offers
some interesting insight into the state of the smartphone market.
The study looks at trends in North American mobile internet use and
how Apple's iOS (the iPhone, iPad), Android, RIM OS (Blackberry), and
"Other" (Symbian, Windows Mobile 6.5, Palm's webOS, etc.)
are stacking up.The good news for Android is that the study
shows its use to be soaring, while Apple's is dipping. Android
surged from approximately 10 percent in November 2009 to 25 percent
in August 2010. Apple's iOS, meanwhile, has fallen from a peak
of approximately 68 percent in October 2009 to around 56 percent, at
present.The bad news for Android is that the study still
shows the iOS devices appear to beat out Android ones in terms of
traffic market share. That may seem confusing to some, given
that market researchers Canalys and
Group both said that Android passed the iPhone in U.S.
market share.The cause of the incongruity is likely the
iPad. The iPad is selling over
2.3 million units a month. Most users with iPads
access the internet regularly either via Wi-Fi, or via built-in 3G
modem (if their unit has one). Android, by contrast, only has
one tablet or mobile-internet-device available at present in North
America -- the respectively
low-volume Dell Streak.Secondly, the numbers are
for all of
North America, so it's possible that Canadian iPhone adoption versus
Canadian Android adoption is skewing the numbers from the U.S. market
share. Finally, there's also the possibility that iPhone/iPad
users simply use the mobile internet more heavily than Android
users. That may be a reasonable hypothesis given that past
market research has shown iPhone customers to be among the heaviest
users of smartphone data. (Of course other studies shown Android
customers to be pretty
heavy users, as well.)Quantcast's homepage offers the
heady claim that its analytics cover all U.S. internet users,
stating, "Right now, Quantcast engages all 220 million U.S.
internet users, providing detailed audience profiles for the
advertising marketplace to learn more about what consumers are doing
online."Like most market research studies, there's
always questions of its accuracy, and there's scores of conclusions
that can be drawn from it. At the end the day, though, the
Quantcast study's most important conclusion is that Apple's products
are dropping in use while Android ones are steadily advancing in use.
quote: I'm also sure MS won't allow porn or other stuff Apple bans on their store.
quote: I'm sure that most people with a form of Android phone are more tech savvy than the average Apple user.
quote: I can't wait until iPhones are another faded apple fad, like iPods. The pad will be next.
quote: I have come to believe that the whole world is an enigma, a harmless enigma that is made terrible by our own mad attempt to interpret it as though it had an underlying truth. - Umberto Eco