Print 11 comment(s) - last by Azethoth.. on May 15 at 10:05 PM

Jony Ive and Steve Jobs  (Source:
It is still expected to launch on time

Apple's Jony Ive is making changes and breaking rules with the development of iOS 7 as the company strays away from work models set in place by former CEO Steve Jobs. 

Apple is working on a massive overhaul of its mobile operating system with the upcoming release of iOS 7. Ive, head of industrial design, is leading the project and will risk delaying the OS' launch if necessary -- something Jobs would have never allowed.

During Jobs' time as CEO from 1997-2011, he was known for pushing to meet deadlines and keeping all departments separate. However, since Jobs' passing in October 2011, things have started changing at Apple.

For starters, Ive was put in charge of software design for iOS 7 -- straying slightly from his normal role in hardware. He has been implementing a lot of changes, and has even ran into internal delays concerning the new OS. 

While Apple still intends to launch iOS 7 on time (which will presumably be around September, as usual), submitting features for testing have exceeded some internal deadlines.

This goes to show that Apple, which once placed more importance on meeting deadlines within individual departments, has changed into a more collaborative environment.

In the past, software and hardware design never really crossed paths at Apple. In fact, a report in March of this year pointed out that Apple's software design team for iOS typically sat in the dark on what the industrial design team was doing, but the two have started collaborating more as of late -- allowing software designers to get an idea of what devices their iOS projects will run on, and also give industrial designers a say in what the software will look like on their hardware.

With this newfound collaboration has come many changes and new ways of doing things at Apple. For instance, iOS 7 is expected to have a "flat" look, closely related to the look of Microsoft 8's live tiles. This is quite a break from the user interface designed under former CEO Steve Jobs, which follows a more glossy and life life look. The new OS loses all that shine and skeuomorphism currently lavished on users. 

There will also be an all-new icon set for Apple’s native apps, and tool bars, tab bars and other interface features will get a fresh design. 

Last month, it was reported that Apple was pulling engineers from OS X 10.9 to finish iOS 7. At that time, it was predicted “Ive’s work is apparently making many people really happy, but will also apparently make rich-texture-loving designers sad.”

Source: Bloomberg

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Oh the Effort
By JasonMick on 5/2/2013 1:29:50 PM , Rating: 4
Apparently ripping off Microsoft was harder than expected?

Gotta love Apple getting back to its roots. It was founded by Steve Jobs paying for a "tour" of Xerox and then scooping Parc and claiming he "paid" for it.

But as evil as that may have been, you have to hand it to Jobs - he could sell s--t as shinola. In the 1990s Jobs-less Apple tanked and almost went bankrupt; Jobs returns and suddenly Apple is a marketing machine and the iPod hits huge. And Jobs was the master of the clone -- he not only would take your technology, he'd take it and put a new UI over it and collect other preexisting improvements so that it was slicker and easier to use. Shameless, but effective.

Tim Cook and Jony Ive are hardly master marketers or technology bundlers from what I've seen.

Apple has a pile of cash (and more since its recent bond offerings) enough it could smoke Benjamin Franklin cigars all day and not run out of money for years. But in terms of staying relevant in terms of market share and consumer appeal, I just don't see Apple being able to cohesive ripoff like it did in the days of yore and market it effectively.

Giving Microsoft level of marketing surrounding Windows 8, if Apple indeed goes flat (in terms of OS X/iOS UI), I think the move will be mocked and ridiculed by much of the market, even if praised by Apple's most die-hard fans.

Live Tiles are great, but if your name isn't Steve Jobs, ripping them off likely isn't the ticket to market success.

RE: Oh the Effort
By Tony Swash on 5/3/13, Rating: -1
RE: Oh the Effort
By retrospooty on 5/3/2013 8:04:39 AM , Rating: 2
Right, because Jason is the one in denial here [/sarcasm]... Sorry Tony, you need to open your eyes and look down. Fall back down to Earth from the company driven cloud you have been on and realize that everything he said about the history of your beloved "precious" is true. Every bit of it.

RE: Oh the Effort
By Mitch101 on 5/5/2013 10:18:48 PM , Rating: 2
Unfortunately for Apple Steve is not coming back. I hated him but cant deny his contributions.

Now its time to sit back and watch the Newton and Lisa Computer return.

RE: Oh the Effort
By Tony Swash on 5/3/13, Rating: 0
RE: Oh the Effort
By retrospooty on 5/3/2013 1:24:14 PM , Rating: 2
LOL... Coming from a man that does nothing but spread mis-information with the preset agenda of defending a company from online opinions, that is a laugher and a half. At least Jason works here. You come here to spin reality and make Apple appear in a better light on your own free will.

Most people don't blindly devote themselves to a company like you and dont get all butt-hurt when someone else dislikes something that the company did. Apple does alot of good things, but also alot of crappy things, so get used to it already and stop crying like a child over a freegin company FFS.

RE: Oh the Effort
By Azethoth on 5/15/2013 10:05:33 PM , Rating: 2
"Gotta love Apple getting back to its roots. It was founded by Steve Jobs paying for a "tour" of Xerox and then scooping Parc and claiming he "paid" for it."

No, Apple was founded by Jobs and Wozniak who built the Apple I & Apple II (1977) computers. First in a garage for hobbyists and later on an industrial scale for the masses.

In 1978 design of the LISA started. Yes Jobs got a tour but you are forgetting how he then negotiated 2 more demos for the entire LISA team of the Xerox PARC research. The Xerox Star project shipped and failed (1981), LISA also failed. The Macintosh project shipped and succeeded (1984).

The truthiness of your post feels high but the wronginess is extreme.

The "flat " implementation better be good!.
By fteoath64 on 5/3/2013 10:06:45 AM , Rating: 2
"if Apple indeed goes flat (in terms of OS X/iOS UI), I think the move will be mocked and ridiculed by much of the market, even if praised by Apple's most die-hard fans."

This is a big risk for Apple if the target is the iPhone for IOS7, there is a little less than 3 months for beta testing and they really need to check out the public sentiment on the UI to determine if it is going to be positive, negative or neutral. The risk is high for sure. I would think the iPad might get the first beta to "soft test" the UI so as to reduce the "shock factor". (ie implying negative shock effect). A positive shock would certainly be welcomed but can that be guaranteed ?!. Very hard to say until we get a glimpse of the "look-and-feel" of the new UI.
One can safely say, any hint of looking like WP8 tiles and its colouring would be a disaster in the making. Do not go there!.
PS: Android doing 4.3 is giving hints about not rocking the boat as more devices get into 4.2.2 which is almost complete except for UI acceleration.

By ven1ger on 5/7/2013 4:48:53 PM , Rating: 2
What's interesting here is that Apple is going thru a similar cycle when Jobs originally left Apple, things changed and not for the better. Jobs came back, did things the way he wanted and Apple came roaring back. Jobs is gone for good now, and Apple is changing many of the things Jobs put into place that made them successful. How this turns out for Apple in the long run remains to be seen but it doesn't look great from the outside looking in.

By Freeseus on 5/7/2013 6:39:47 PM , Rating: 2
For good or for evil, I think there is probably some pressure on Ive to make what's old seem new again.

While I know little about what the next iPhone brings to the table, I have heard a criticism from just about everyone (apple fans and haters alike) - saying that iOS is becoming obsolete and that Apple needs to innovate to keep with up with competition.

If Apple is running out of ideas, and I'm not saying that they have, I can easily see this "ui re-skinning" being little more than the result of a marketing / sales push for the new iPhone.

Ive can push one design philosophy over another any day he chooses, but it has always irked me: if this new design is superior to the old, why didn't you use it in the first place? It seems design philosophy and fashion are one and the same.

RE: Design
By Wolfpup on 5/10/2013 1:51:22 PM , Rating: 1
I don't see how it's obsolete. It still LOOKS way better than Android, as far as that goes, and has all kinds of functionality Android will apparently never have.

The two biggest complaints I have with it are still that there's no real user accessible file system, and no way to allow instant messengers to run in the background.

I'm not really a fan of "flat" was made to look more 3D for a reason. Flatten it and suddenly interface elements are more difficult to discern.

"Folks that want porn can buy an Android phone." -- Steve Jobs

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