Print 18 comment(s) - last by Product Aisle .. on Dec 10 at 12:41 PM

It allows you to shop in-store entirely with your iPhone or iPad

Apple not only helps you find your way around outside, but now inside its stores as well with a new service. 

The new indoor positioning system, called "iBeacon," helps in-store customers pick up their orders when ready, upgrade their iPhones, make purchases, reserve items or shop around for a new Apple product.

IBeacon also sends information on events and offers in the store depending on where you're standing. For example, if you're standing by an iPhone table, iBeacon can send you upcoming iPhone-specific events and offers. It can even ask you if you want to upgrade, allowing you to check your upgrade availability right there. 

Apple Store layout with iBeacon [SOURCE: GigaOm]

Apple does this by setting up iBeacon transmitters, where some are simply iPhones and iPads. The transmitters use Bluetooth wireless technology to sense your exact location (the company didn't use GPS because it's not real accurate when it comes to distinguishing locations a few feet apart indoors). The iBeacon transmitters are then adjusted to reach certain distances. 

Interested in giving it a shot? The feature is already integrated into the Apple Store app. Once you open the app, you'll have to agree to allow Apple to track your location and send you notifications in the store (both must be agreed to before the app will work). From there, the app will automatically switch to "in-store mode" once you go inside. 

Apple isn't the first to offer such an service. There's an existing app called Shopkick, which sends customers discounts when they enter Macy's, J.C. Penney and other stores.

However, the difference is that Apple is using micro-location technology to go beyond simply entering a store and instead focusing on each individual aisle or table. 

All 254 U.S. Apple Stores will receive iBeacon support, and it's compatible with iOS 7. 

Source: Yahoo Finance

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By Motoman on 12/6/2013 12:03:46 PM , Rating: 4
iBeacon: Hello Sally, welcome to the Apple store.

Sally: Oh, hi iBeacon. How's it going?

iBeacon: Super! There's a sale on the new iPood 3 meters to your left.

Sally: Oh, well that seems do I feel about that?

iBeacon: You're really excited about that, Sally.

Sally: Gosh, well I guess I am now that you say that. Should I buy one?

iBecaon: It's time for some new magic in your life, Sally. You should buy one today.

Sally: ...well, I don't really have any money for fact I'd probably have to sell myself on the street to be able to pay for it.

iBeacon: Focus, Sally...magic!

Sally: You're right, I'm sorry...don't know what I was thinking. I'll start turning tricks tonight.

RE: lulz
By kleinma on 12/6/2013 1:11:30 PM , Rating: 5
I would prefer iBacon to iBeacon.

RE: lulz
By GulWestfale on 12/6/2013 9:40:19 PM , Rating: 2
the fact that they call this crap "beacon" shows you how they think of their customers: sheep that need to be guided. and just to prove my point, those sheep will not only defend apple's contempt for its own customers, but they will actually try to tell me why it's GOOD that they are being treated this way.

RE: lulz
By Gio6518 on 12/8/2013 11:39:17 AM , Rating: 4
Well what would you expect

Apple not only helps you find your way around outside, but now inside its stores as well

Obviously the iDiots get lost in a one room store...

RE: lulz
By JasonMick on 12/6/2013 2:26:50 PM , Rating: 2
IBeacon also sends information on events and offers in the store depending on where you're standing.
"IBeacon also sends ( the NSA ) information (...) on where you're standing."

... there, fixed.

RE: lulz
By drycrust3 on 12/6/2013 3:15:49 PM , Rating: 3
iBeacon: Hello Sally, how are you, it's only 287 days since you last came in this store, when you ...
Sally: Stop bugging me, I'm browsing.
iBeacon: Do you want to buy a new phone?
Sally: No, I'm browsing. Do you annoy everyone who comes in here?
iBeacon: We have apps that can help you browse.
Sally: I don't want one. I'm leaving now.
Sally: What's that?
iBeacon: You walked too close to the scanner in the doorway and we sold you a "browsing in an Apple store" app.
Sally: I said I didn't want one.
iBeacon: It isn't very expensive, and it will make your visit much more pleasant.
Sally: I don't want it! You're the most infuriating computer ever.
iBeacon: Well just go to the counter and they will refund you the money and remove the app from you phone. Would you like to buy a new iPhone while you wait?
Sally: No, how many times do I have tell you I don't want a new iPhone!!!!
Sally: Now what?
iBeacon: you just bought a new iPhone.

By drycrust3 on 12/6/2013 2:36:49 PM , Rating: 2

Not wanting to be too particular on grammar, the way you have capitalised the "i" in "iBeacon" at the start of a sentence does raise the question of what is the grammatical rule, or is it style rule, for words like this? Most writers seem to avoid starting a sentence like this, which is really just ducking the issue. According to the Stack Exchange website, which claims to be a website for English enthusiasts, the correct capitalisation for "iPhone" at the start of a sentence is .... "iPhone" because it is a trade name and that is how Apple want it.
Apple themselves follow this rule, as in this sentence from their webpage on the iPhoto: "iPhoto makes it fun and easy to organize, edit, and share your photos."
A non-trade name example of this is mRNA, the messenger RNA doohickey. Looking at the online debate, the first rule seems to be "what looks right", in which case if the sentence starts with "mRNA", then "mRNA" looks better than "MRNA", and the second rule seems to be that you start the sentence with some other word so as to avoid starting with "mRNA", which is really just avoiding the issue.
I guess it comes down to the form of style used on DailyTech.

RE: iStyle.
By Monkey's Uncle on 12/8/2013 8:50:53 PM , Rating: 2
Another reason
By Nutzo on 12/6/2013 1:26:58 PM , Rating: 3
Just another reason I'll never go into an Apple store or own an Apple product.

Game over for NFC
By Tony Swash on 12/6/13, Rating: -1
RE: Game over for NFC
By Reclaimer77 on 12/6/2013 5:04:48 PM , Rating: 3
" Jonny Evans is an independent journalist/blogger who first got online in 1993 and began writing about Apple in 1999. He's author of Computerworld's AppleHolic blog"

As unbiased as your usual "sources", eh Tony?

RE: Game over for NFC
By retrospooty on 12/6/2013 8:37:05 PM , Rating: 1
Lets hold off judgement until Horace Dediu weighs in. :D

RE: Game over for NFC
By Cheesew1z69 on 12/6/2013 8:47:46 PM , Rating: 2
Yes, totally, because everyone else is going to adopt iBeacon! Oh wait, no they won't.

RE: Game over for NFC
By Tony Swash on 12/9/2013 6:58:49 AM , Rating: 1
Did you know every iPhone since the 4s and iPads sine the 3 can be configured as an iBeacon transmitter?

RE: Game over for NFC
By Gio6518 on 12/9/2013 9:57:51 AM , Rating: 2
Did you know every iPhone since the 4s and iPads sine the 3 can be configured as an iBeacon transmitter?

there's only 12% iPhones and 26% iPad marketshare and dropping daily, why would this be mass adopted.....It wouldn't

RE: Game over for NFC
By Cheesew1z69 on 12/9/2013 10:59:44 AM , Rating: 2
Did you know that I don't care?

RE: Game over for NFC
By Monkey's Uncle on 12/8/2013 8:48:43 PM , Rating: 2
Who freakin cares about iBeacon? I have NFC. I don't need no proprietary Apple crapple.

By Product Aisle Location PAL on 12/10/2013 12:41:35 PM , Rating: 2 does Micro Location Search to the inch in Brick and Mortar. Give it a test drive at Sometime people want a product now and Google/Bing haven't delivered. If you want it now--Aisle iQ.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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