 (Source: Universal Studios/Dreamworks)
 Apple CEO Steve Jobs has gone to great lengths to preserve the secrecy of his coveted mobile electronics. His company reportedly maintains an army of secret spies on site and his suppliers have beaten those who would spill Apple's secrets. (Source: Reuters)
 Guards at a Foxconn facility in China that manufacturers iPods and iPhones recently assaulted a foreign correspondent who was trying to glean details about Apple's secretive nature. (Source: Reuters)
Apple's takes secrecy to an extreme even for the guarded electronics industry
Apple's
policy of secrecy has often led to criticism. Apple once sued
and eventually killed one of its biggest fan sites, Think
Secret, for
refusing to name the source of their leaks. Last year this
secrecy came under sharp criticism when an employee working at parts
supplier Foxconn International was beaten
and died under questionable circumstances that were ruled a
suicide, after losing a fourth generation iPhone prototype.
Since
it has been revealed that Apple has an army
of secret police that monitor its employees and report
potential leakers, which are then reportedly brought in for
interrogation. However, that may be mild to the virtual
fortress-like security that Apple maintains in China.
In
China, Apple primarily prototypes and assembles its electronics
inside walled cities. Those entering or exiting are searched
and have to go through fingerprint scanners. Inside the city
are traditional businesses -- stores, restaurants, and banks.
One such city is the South China city of Longhua, run by Foxconn.
A
worker inside the city comments,
"Security is tight everywhere inside the factories. They
use metal detectors and search us. If you have any metal objects on
you when you leave, they just call the police."
Company
officials refused to comment on the remarks. However, a Chinese
industry insider anonymously stated that it was well known that Apple
went to "extreme lengths" to preserve secrecy.
Much
like Apple reportedly gives U.S. employees fake information to ferret
out leaks, sources say that Apple gives some manufacturers prototypes
to make sure they're staying in the circle of trust. If the
units leak, Apple will punish the suppliers, often times terminating
contracts.
A senior official at Hon Hai Precision
Industry, the Taiwanese conglomerate that owns Foxconn, comments,
"This ensures that the only people who have all the secrets to
any Apple product is Apple itself. Other tech companies
will also look for their own sources of components to compare, but
none of them do as many things in-house as Apple does."
The
workers on assembly lines don't even know what they're assembling in
Apple's case. Describes one supplier, "The typical
production line worker will not see the product until the very last
minute when actual production takes place. It's all concentrated in
the hands of a few product development teams."
During a
recent investigative report a correspondent traveling to
Foxconn's Guanlan plant was dragged away by two guards at
the plant and beaten when he tried to escape. The police
officer who arrived on scene was unsympathetic, stating, "You're
free to do what you want. But this is Foxconn and they
have a special status here. Please understand."
Foxconn
has since apologized for the assault.
How far would Apple go
to preserve that security? The recent suicide of the Foxconn
worker, which some claim was a murder, certainly raises that
question. However, for Apple secrecy, quite unlike anything
else seen in the industry, is a way of life. Describes a former
U.S. Apple employee who worked at Apple's headquarters in Cupertino,
Calif., "I didn't even talk about [the Apple work] with my
wife. It's a culture of silence and it's just accepted.
You get used to not talking about your work, it becomes normal
because everybody is doing the same thing."
"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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