Customer get education pricing and a $100 iTunes gift card

You can always count on Apple to bring a out a yearly promotion to get parents to buy new Macs for their college-aged children. This year is no exception, although the added perks this go around are decidedly less tasty than last year.

Students will receive a $100 gift card which can be used in Mac App Store, the App Store, the iTunes Store, and the iBookstore. In order to qualify for the promotion, the new Mac must be purchased from the Apple's Online Store for Education, any Apple Retail Store, or an Apple Authorized Campus Store. The promotion runs from June 16 through September 20.

Although a $100 gift card is certainly nice, Apple was quite a bit more generous last year by offering an 8GB iPod touch with the purchase of a new Mac (MSRP: $229).

Education pricing will also be in effect which gives customers as little as $50 off the purchase of a new computer (MacBook Air) or as much as $200 off (MacBook Pro). 

In addition, customers who purchase a new Mac between now and the official launch of OS X 10.7 Lion next month will get a free upgrade.

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
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