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  (Source: Warner Brothers)

Google and Apple are waging war in the smart phone arena. That war escalated when Apple sued one of Google's Android hardware partners, HTC. Apple is now reportedly considering dropping Google's search engine from its products.  (Source: iPhone Spies)
The love has been lost between two of the tech industry's biggest giants

This week Qi Lu, the president of Microsoft’s online services division, was seen on Apple's campus.  He was reportedly meeting to discuss terms with Apple to make Bing the default search engine on the iPad and possibly even the iPhone.  That would be a blow for Google, which has enjoyed a great deal of search traffic from the iPhone.  However, it's just another sign of a growing war between Apple and Google.

In January, Google released the Nexus One and then it did something very gutsy.  It stood up to Apple's claims that it essentially "owned" mobile multi-touch by releasing an update enabling multitouch on Android handsets, including the Nexus One.  The results didn't take long to arrive; in March Apple filed suit against HTC, makers of the Nexus One, claiming that they were "stealing" Apple's intellectual property.

And just like that the tech community came to a shocking realization -- Apple and Google were at war.

The roots of the conflict trace back to Google's phone project, and Google and Apple's diametrically opposed philosophies.  Google championed the engineer and open products, while Apple championed the artist and tightly regulated, closed products like the iPhone.  Nonetheless, the pair enjoyed a deep friendship for a time, thanks to the mutual respect of Apple CEO Steve Jobs and Google CEO Eric Schmidt.  That friendship led to search revenue deals, and Schmidt even sat on Apple's board.

However, several incidents raised tensions between the companies of late.  First there was the Google's acquisition of AdMob for $750M USD; Apple had tried to buy it for $600M USD just months earlier.  Apple recouped with the acquisition of Quattro Wireless for $300M USD.

And then there was Google's launch of its Android project back in Nov. 2007.  At that point, according to the New York Times, Google and Apple engaged in a series of meetings discussing the upcoming phone.  Apple's Jobs was reportedly enraged.  He said that if Google included multi-touch or other key technologies in its handset, his company would not hesitate to sue.

Now it appears he has made good on those threats, and in doing so has launched perhaps the biggest tech conflict of the new millennia.

In an era where Microsoft and Apple are now quietly cooperating, the rift between Google and Microsoft harks back to such classic feuds as Nintendo vs. Sega, Apple vs. Microsoft (in the 1980s), or Intel vs. AMD.  

And it's became personal.  Mr. Schmidt and Mr. Jobs reportedly aren't so friendly anymore.  Jobs has gone as far as to hint that Google is evil.  If there's one thing that's apparent it's that this conflict is just starting to heat up; don't be surprise if it affects other Android handset makers like Motorola.

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By PascalT on 3/15/2010 9:52:42 AM , Rating: 5
Apple is looking really silly with all their legal actions. Next thing you know they'll claim they invented pants and we'll all be stuck wearing jorts.

RE: Silly
By alanore on 3/15/2010 10:08:54 AM , Rating: 3
Is the default search in the OS-X's Safari not still Google?

I don't think this will hit Google's bottom line in any way just now. I think it will have more of an impact when mobile advertising space takes off.

RE: Silly
By omnicronx on 3/15/2010 12:23:12 PM , Rating: 2
I don't agree, depending on how this plays out i.e Would it only be for new devices, or will they send out an update that will set your default to Bing (i.e everyone).

If its the latter, I see no way how this could not impact Google's bottom line. More exposure to Bing could easily mean more people using it as their desktop search engine.

With 50 million + possible iPad users, we are not talking about a small user base here, especially when you consider how consumer oriented iPhone users are.

RE: Silly
By jimbojimbo on 3/15/2010 12:52:24 PM , Rating: 4
With 50 million + possible iPad users
LOL!! That was the funniest thing I've read online in a long time. 50 million +! HAHAHaaa!

RE: Silly
By BZDTemp on 3/15/10, Rating: 0
RE: Silly
By Gio6518 on 3/15/2010 3:43:28 PM , Rating: 2
Of course 50 mill will not come over night but consider how many iPods have been sold and then I guess you will be less skeptical.

HAHAHAHAHAHA theyre not going to get near 50 mil ever...

i know lots of DIE HARD apple freaks and theyre even laughing at this thing, sure they'll sell alot at first, you got the totally brainwashed that will pre-order and then fizzle out...

look at apples great new ideas on Imaxipad

RE: Silly
By crystal clear on 3/15/2010 1:11:14 PM , Rating: 1
On a worldwide basis - why not

Do some research before commenting !

RE: Silly
By Alexstarfire on 3/15/2010 1:25:04 PM , Rating: 2
Who in their right mind outside of the US would buy it? People who actually need something usable and don't have a lot of money to spend aren't even looking at tablets to begin with, let alone an overpriced tablet with little functionality.

RE: Silly
By crystal clear on 3/15/2010 1:53:50 PM , Rating: 2
Who in their right mind outside of the US would buy it?

Oh really ! you will be very surprised to schocked to note that lots of people outside the USA do buy lots of iPhones-again do some research to see their worldwide sales.
The E.U. is a huge market itself with Asia where iphones are sold.

Refer to Apple's quaterly financial statements for more accurate details.

RE: Silly
By Jalek on 3/15/2010 6:22:01 PM , Rating: 2
That's how you do it, fight for that stock price!

RE: Silly
By Alexstarfire on 3/16/2010 1:49:39 PM , Rating: 2
I think you have the iPhone confused with the cheap iPhone knock-offs in Asia.

RE: Silly
By Pirks on 3/15/10, Rating: 0
RE: Silly
By omnicronx on 3/15/2010 1:50:29 PM , Rating: 2
You do realize that in 2009, Gartner claims that iPhone OS based devices (i.e iPhone/iPod Touch) sold almost 25 million units.

They were at around 37 million April last year according to Apple if I remember correctly. So yes.. 50 million+ seems about right.

RE: Silly
By messyunkempt on 3/15/2010 2:24:43 PM , Rating: 1
You think the ipad will sell as many units as iPhone and iPod touch? combined?

RE: Silly
By crystal clear on 3/15/2010 2:38:26 PM , Rating: 2
Here some news for you-

Day 1 estimate: 120,000 iPads sold

The team at Investor Village's AAPL Sanity board have completed their initial analysis of pre-orders for the iPad tablet computer.

Apple (AAPL) began taking orders on Friday for delivery starting April 3.

"Apple has been able to generate over $75 million in revenue in one day on a product that 99.9% of purchasers haven't touched or for that matter, even seen in person," said Victor Castroll, an analyst with Valcent Financial Group.

"And, we're still three weeks away. That is amazing."

RE: Silly
By Pirks on 3/15/2010 5:17:45 PM , Rating: 1
yeah baby, Jobs is pwning wintrolls like there's no tomorrow, woohoo!!!

RE: Silly
By Pirks on 3/15/2010 5:25:09 PM , Rating: 1
Here's a nice one up the wintrolls fatty asses:

Hahahahaaa stupid Ballmer docksuckaz, how you like it huh? Jeez it's a double pwn day today, suck Ballmer's dock twice faster now wintrolls!!! Bash Apple bash some more, bark bark doggies, all while MS copycats continue to replicate Apple, it's sooo funny :)))

RE: Silly
By omnicronx on 3/15/2010 5:13:06 PM , Rating: 3
Ahh i see now.. Yay for poor writing skills..

By: With 50 million + possible iPad users
I meant: 50 million current iPhone OS users (i.e iPod/iPhone) plus the possible iPad users.. I was not saying there would be 50 million iPads ;)

RE: Silly
By alanore on 3/15/2010 9:36:04 PM , Rating: 2
All of Apple products only account for a small amount of the google search pie. Its still statistically significant, but relatively small compared with wintel boxes.

Not to mention the user still has the choice. The most popular browser in the world is IE, it defaults to Bing, yet Google is the most popular search engine.

And finally, in FY09 Google only made 3% of revenue came from mobile search, across all mobile phones, including non-smart phones. So the percentage of that 3% which is made up of iphones would would be pretty small. I would say roughly 20% (The search revenue is based on all phone not just smart phones. Iphone account for 25% of smart phones market in the US (stats from Dec 09) but counter acting that is the iphone users use a lot more data that non smart phone users) The factor in the number of users switching back to bing, say 1/3 stop using google all together, 1/3 switch back to google, and 1/3 still utilise for somethings.

So currently we are talking between 0.1-0.3% of Google revenue, they probably spend more or corporate hospitality.

In the future as mobile search grows it will be a far bigger issue. I think mobile search revenue growth is about 250% year on year, but like i said short term, not so bad, longer term, definitely an issue.

RE: Silly
By Meinolf on 3/15/2010 10:32:25 AM , Rating: 2
This is a great, it had me laughing out loud. Can we still type those words out?

RE: Silly
By Xenoterranos on 3/15/2010 10:34:22 AM , Rating: 2
Nope, shorts are a derivative work. :P

RE: Silly
By AstroCreep on 3/15/2010 12:27:20 PM , Rating: 2
Patent suits are one thing, but I take greater exception to Apple suing websites that break news/rumors. Apparently "Freedom of the press" doesn't extend to the Internet and/or to Apple.

RE: Silly
By crystal clear on 3/15/2010 12:54:22 PM , Rating: 2
....but I take greater exception to Apple suing websites .....

You will take even greater exception when Apple serves applebashers here with a cease & desist letter.

RE: Silly
By amanojaku on 3/15/2010 1:22:55 PM , Rating: 5

I can't wait to see Jobs' reaction to MY cease and desist letter. Not only have I been rocking the turtleneck and jeans look longer, I look better. I therefore retain exclusive rights to this look, and Jobs' is infringing on my brand.

I also came up with "gestures" first, having propositioned a woman while in the cradle. For some reason, Jobs is doing it to computers. It takes all kinds, I guess.

Now, back to reality...

RE: Silly
By jRaskell on 3/16/2010 10:30:02 AM , Rating: 2
Apparently "Freedom of the press" doesn't extend to the Internet and/or to Apple.

You're too kind. Freedom period doesn't exist in Apple's eye.

RE: Silly
By Constable odo on 3/15/2010 4:45:17 PM , Rating: 1
I'll get a good laugh if Apple wins the right to take multitouch away from Android phones sold in the U.S. Android users will have use tongue swipes to enlarge their text or photos. Of course, they could always go back to using a stylus and bring them back into vogue once more.

I hope Apple goes into the search and ad click business just to pay back Google for back-stabbing them with the Android OS. Apple should take some of its $40 billion in cash reserve and build another billion dollar server farm just to archive the whole damn internet. We'd see how much Google would appreciate something like that. Google is already getting their search engine kicked out of China. Not everyone allows Google's greedy ambitions to trample all over them.

You don't have to wear pants or shorts just to spite Apple.

RE: Silly
By drycrust3 on 3/16/2010 3:08:20 AM , Rating: 2
Steve: Hey Levi, What's the story selling jeans without paying me?
Levi: Hey dude, I invented denim jeans, why should I pay you?
Steve: Is your name Levi?
Levi: Sure is.
Steve: Well "I" is the reason. "LevI".
Levi: Hey man, you're joking right. The letter "I" has been part of the alphabet for a thousand years.
Steve: We are Apple, we don't care about a thousand years old, we care that "Levi" is the backwards spelling of the new iVel, which is an electronic "velcro" that we invented, you use it to stick things together.
Levi: Well, we ain't paying.
Steve: That's alright, we will sue the pants off you until you do.

One of two things will happen here...
By AbsShek on 3/15/2010 10:03:42 AM , Rating: 2
One of two things can happen after this:

1) Apple wins - The tech world will be held back by all the patenting and suing. - Dark ages

2) Google wins - The tech world will be engulfed in a lot of open source code being duplicated, leaving the consumers confused as to which software to use. - Information overload

Or, if we're lucky, the patenting system is given an overhaul, and the conditions for technology patents are made more stringent.

RE: One of two things will happen here...
By TheEinstein on 3/15/2010 10:24:31 AM , Rating: 5
1) Apple Wins, our tyrant hides all info, controls all production

2) Google Wins, Our Tyrant shows openess on the public side, but in the depths they control and manipulate us via 1984 brainwashing methods, using the information they garner off our searches.

3) Microsoft Wins, Our Tyrant seeks money from us, but generally if they get the money they stay hands off from us...

4) AOL returns from the dead, and Wins, Our Tyrant makes it so no other software than their own can run, and only on Saturdays, and with annoying catchy noises and phrases everywhere, humanity is reduced to a psychologically ill crowd bent on removing the voices from our heads...

By Mitch101 on 3/15/2010 10:53:18 AM , Rating: 2
You left out RIM but if they dont get rolling with a cool device soon and iPhone and Apple gets security right then it will begin to cut into that Market. That's not fanboism most recently we demonstrated how easy it is to get corporate information out of an iPhone. Eventually Apple will secure the device and more corporations could adopt them but its still too weak to threaten Blackberry in the corporate world.

Microsoft - I dont think they will win overall but they will take back a bit of market share some from Apple but I'm betting an even BIGGER chunk out of RIM. Exchange 2010 will play a role in a RIM/Microsoft war.

iPhone - While part of me thinks the device needs a new revision I think it will be more evolutionary of the device than anything else. That isn't a bad thing because the iPhone is close to perfect. The problems I hear about is the carrier more than the device.

Droid - Cool device and does a lot. It is a real competitor to the iPhone especially having a better carrier. Needs some updated commercials to keep it going.

Palm - Dead. The PRE might be a neat device but I dont think anyone cares. I dont know anyone with one and out to buy one. Sorry Palm. I think you will be bought by someone looking for your patents.

Kevin Rose of diggnation hit the nail on the head. Flash would cut into the Apple App Store if you could download and run Flash Applications there would be little need for the App store Apps and Games.

By seamonkey79 on 3/15/2010 11:59:13 PM , Rating: 2
I like Microsoft's win...

and I've got an Android phone :-)

By omnicronx on 3/15/2010 12:34:08 PM , Rating: 2
3) Apples patents are proven to be overly broad, covered by prior art or just plain invalid.

both systems continue to co-exists which gives consumers choice.. I don't want either side to 'Win', Apple has definitely driven the mobile market the last few years, but if they are not challenged, what will keep them innovating? We will be in the same position as we were before the iPhone if Apple wins this case.

Also, open source code being duplicated? The reason I enjoy using Java is because I rarely have to duplicate existing functionality, someone else has most likely already done what I am looking for.. i.e I always look first to see if it has been done before I attempt it myself.

Now on the otherhand you could have 100 apps on the iPhone store that all need to do the same thing internally, but all do it a different way as resources are rarely shared. (there are some sites and places, but they are few and far between compared to the open source community.)

Is it really a war?
By AlexWade on 3/15/2010 11:16:16 AM , Rating: 2
Google and China are at war. And now apparently, Google and Verizon are at war too.

Is it really a war? I think this is more like a disagreement that may result in a change regarding a business decision.

RE: Is it really a war?
By meepstone on 3/15/2010 12:59:11 PM , Rating: 2
Verizon is challenging this because Google is disrupting wireless by building their own phone network

We can't have competition, they'll take customers!

RE: Is it really a war?
By Jalek on 3/15/2010 6:25:43 PM , Rating: 2
Competition is now war.

We just can't figure out which side to call the "US interest" and send the military against yet. We'll have to settle for dueling checkbooks at noon on Capitol Hill.

Hello pot...
By djc208 on 3/15/2010 11:37:03 AM , Rating: 2
Jobs has gone as far as to hint that Google is evil.

Isn't that the pot calling the kettle black!

I think Steve is just pissed Google is managing to do what Apple has wanted but failed to do: take over the world.

RE: Hello pot...
By fic2 on 3/15/2010 2:41:45 PM , Rating: 2
Jobs: "I know Google is evil. I have seen them at the meetings!"

RE: Hello pot...
By Jalek on 3/15/2010 6:37:27 PM , Rating: 2
Isn't Google's CEO still on Apple's board of directors?
All the incestuousness can't end well.

Maybe they'll stop cooperating with each other and compete. That would be new.

channeling Reagen
By judasmachine on 3/15/2010 10:06:55 AM , Rating: 2
Why can't they both lose. :p

RE: channeling Reagen
By Camikazi on 3/15/2010 10:15:48 AM , Rating: 2
Well they can both lose, but it's not possible for both to lose equally so one will lose more making the other the winner... Ok so maybe they can't both lose.

By crystal clear on 3/15/2010 1:29:50 PM , Rating: 2
Attn: Microsoft in 3 years you could become irrelevant !

In three years desktops will be irrelevant - Google sales chief
Google believes that in three years or so desktops will give way to mobile as the primary screen from which most people will consume information and entertainment. That’s according to Google Europe boss John Herlihy who said that smart phones enhance Google’s mission to make information universal.

Speaking at the Digital Landscapes conference at UCD, Herlihy said that the cloud-computing opportunity will make sure that every mobile device will be capable of doing rapid-scale applications.

“In three years time, desktops will be irrelevant. In Japan, most research is done today on smart phones, not PCs,” Herlihy told a baffled audience, echoing comments by Google CEO Eric Schmidt at the recent GSM Association Mobile World Congress 2010 that everything the company will do going forward will be via a mobile lens, centring on the cloud, computing and connectivity.

By cmdrdredd on 3/15/2010 5:07:21 PM , Rating: 2
Hardly...There's tons of people for whom a phone is too foreign to use. The screen is too small, too hard to hit the keys with long nails, the touch screen is not responsive in the way you expect sometimes.

Also realize that Japan does not equal the US market. In Japan everyone has a internet capable phone. Here there are real people who don't want it. They ONLY want to use the phone for a phone.

I for one do NOT want my information stored remotely for all to see. It's MY information. I want to have control over MY OS on MY PC with MY Software that I purchased with MY Money and I want a REAL copy on disk. I'm not the only one...

Rodney King FTW
By Desslok on 3/15/2010 10:05:48 AM , Rating: 3
Can't we all just get along???:)

The Lone Apple
By themaster08 on 3/15/2010 12:34:48 PM , Rating: 2
Apple are more or less on their own in this whole fiasco. Google will have the backing of all the manufacturers that use the Android platform.

Though both companies are evil, there is one thing that separates the two. If Google win, at least competitors can continue to develop products without as much fear of a lawsuit coming their way.

That benefits us, because we can avoid using Google's products if we desire and still enjoy high quality, feature rich devices from competitors.

Good one!
By pjs on 3/15/2010 6:52:23 PM , Rating: 2
"...Jobs has gone as far as to hint that Google is evil."

That's a good one, little Stevie. I'm not a fan of big, powerful corporations, but in a battle of Apple vs. Google, my support goes to Google.

My opinion of Microsoft had become less negative recently, but if they are going to join up with Apple, then their reputation will suffer as well. I just don't like bing!

Little Stevie, are you going to sue me now?

By imi2003 on 3/16/2010 7:54:48 AM , Rating: 2
i have never seen, such a great fight over being second place. everyone seems to be forgeting about nokia, last time i checked they where the largest mobile phone company in the world.

This article
By Drag0nFire on 3/15/10, Rating: -1
RE: This article
By acase on 3/15/10, Rating: 0
RE: This article
By amanojaku on 3/15/2010 10:36:43 AM , Rating: 4
I can understand you not being satisfied with an aggregated article (they are brief, after all), but the source listed in this article is quite a read, so maybe you should go here before complaining:

Granted, there isn't much new in seeing a CEO turn on his "ally". I'm just surprised Schmidt is still on Jobs' cock.
In a statement, Mr. Schmidt concurred. “I continue to believe, as many do, that Steve Jobs is the best C.E.O. in the world today, and I admire Apple and Steve enormously,” he wrote.

RE: This article
By Drag0nFire on 3/15/10, Rating: -1
RE: This article
By amanojaku on 3/15/2010 11:46:45 AM , Rating: 2
Look, I don't disagree that the format of DT's articles are sometimes difficult for me to read. That being said, you have to remember that DT is a news aggregator. An aggregator has two primary functions:

1) Scour the 'net for news
2) Present the discovered links and summarize them

Clearly, DT searches for news. Maybe a few days late, but hey. *shrug* With only a few annoying exceptions DT includes the source links. DT "helpfully" includes links to past articles about the subject, as well, but they do more harm than good by burying the most current article. Perhaps a sidebar of sorted articles or something could help, but I'm not about to make recommendations without a public poll. DT readers are notoriously fickle about layout.

And we're worse when it comes to article content. I can ignore speeling and grandmar (hee hee) errors. They're silly, but I'll live. But every now and then an article meanders, lists inaccuracies, or recycles older content. It doesn't matter to me, though: I come here for the sources and comments. I may not continue to do so in the future, but for now I don't think DT is all that bad.

But you need to hire more writers than just Hill, McGlaun and Mick. Seriously, it's kind of bland now.

RE: This article
By Drag0nFire on 3/16/2010 10:10:03 AM , Rating: 2
RE: This article
By djc208 on 3/15/2010 11:23:36 AM , Rating: 2
He's probably not wrong. Steve is like the televangelist of the tech world. Who else is better able to bilk people out of large sums of money over pretty promises, while dictating your technical morality and restricting your view of the tech world to that which they deem appropriate to be purchased and run on their hardware.

Isn't that the goal of all CEOs? Get people to spend stupid amounts of money on their products/services in order to make huge proffits. We may hate Steve Jobs and his Sheeple followers but the man is good at doing the above.

The only people who probably do this better are drug dealers, and they're not officially recognized by the business community so they don't count.

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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