Print 29 comment(s) - last by embedded_bill.. on Oct 10 at 6:05 PM

Apple schedules its iPad event for October 22

Microsoft is set to launch its all-new Surface 2 and Surface Pro 2 tablets on October 22. The new tablets include faster hardware, upgraded displays, and snazzy new touch/type covers. However, Apple isn’t about to let Microsoft have it day in the sun all alone — it plans to launch its next generation iPad tablets on the same day.
According to AllThingsD, the event will focus mainly on the fifth generation iPad and the second generation iPad mini. The new iPad will likely feature a more powerful version of the new 64-bit A7 processor that was introduced on the iPhone 5s. Recent reports also suggest that the standard iPad will also incorporate Touch ID and will feature a thinner body patterned after the smaller iPad mini.

The second generation iPad mini is widely rumored to ditch its laggard 1024x768 display for a sharper 2048x1536 unit (this addition will reportedly make the new mini a hard to find item at launch). AllThingsD says that the new iPad mini will also make use of Apple’s A7 processors, although we suspect that it won’t be packing the same amount of firepower as its bigger brother.
AllThingsD also reports that the completely redesigned Mac Pro and OS X Mavericks will make appearances at the event.

Source: All Things D

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The Surface had Thunder to Steal?
By embedded_bill on 10/8/2013 5:48:29 PM , Rating: 3
Seems to me the tablet market is a two horse race right now, and Microsoft isn't one of those horses.

RE: The Surface had Thunder to Steal?
By althaz on 10/8/2013 6:11:08 PM , Rating: 3
I would actually argue the opposite. Right now the best 10" ARM tablet (that's been announced) is clearly the Surface 2 without any real competitors. The first Surface was expensive, lacked storage, had poor screen resolution (but superior contrast) and (most importantly) was underpowered. Surface 2 drops the price, doubles the storage, improves the form-factor, greatly improves the screen res (to meet Apple's definition of a retina screen), massively improves performance plus its thinner and lighter and has more tablet apps than Android (not that it needs them, having a real browser).

As a side bonus for a lot of people it can replace a PC with the addition of the touch or type cover because it has the full version of office.

Aside from gaming, there's absolutely no reason to buy an iPad (the iPad Mini is a different and awesome story) right now - however maybe (hopefully) these tablets will change that.

RE: The Surface had Thunder to Steal?
By embedded_bill on 10/8/2013 6:32:13 PM , Rating: 2
The best hardware platform does not transform to the best tablet. And even if it was the best tablet what market share will it command? I smell another failure, so far MS has been unable to convince the public to buy their tablets and I don't see the improved hardware changing that. Android started off slow but the rapid OS development made the difference. The MS tablet OS simply will not evolve fast enough to catch up with Android and iOS, MS just doesn't work that way.

The PC replacement segment will generate minimal sales, not enough home users will care to replace MS Office with their tablet, document creation is not the number one use for tablet buyers. Web browsing, email, games, custom apps... all just as good or better on any current model iPad or Android tablet.

If I turn out wrong, then meh... I'm wrong! But I don't think so.

By TakinYourPoints on 10/9/2013 6:31:50 AM , Rating: 1
Surface RT isn't the best ARM hardware platform either. It is way behind the old iPad from a year ago, and the upcoming one with the A7X should exceed Bay Trail in performance (the A7 in the iPhone 5S is already about as fast). Otherwise with iOS you aren't dealing with 16:9 in a little 10" screen, you have a much high quality app library and stronger developer support, etc etc.

Surface Pro is a different story, but that product competes with laptops in both price and functionality. Totally different category there.

RE: The Surface had Thunder to Steal?
By Mint on 10/9/2013 6:28:03 PM , Rating: 2
Well I think email and even typing posts like this suck on a tablet, which is why I never bought one. They offer nothing over a smartphone, IMO.

Surface 2 is the first tablet I'd consider.

RE: The Surface had Thunder to Steal?
By Mint on 10/9/2013 6:28:44 PM , Rating: 2
(My mistake: I meant Surface 2 PRO)

RE: The Surface had Thunder to Steal?
By kleinma on 10/8/2013 6:30:03 PM , Rating: 4
I use a surface pro, so it's not exactly the same thing as a surface or an ipad, but I still use it as my one and old tablet device. I have yet to find any device on the market as good. It is made well, runs fast, runs everything in the windows ecosystem, has USB port, stylus, 1080p screen. It really is the best touch device I have ever used. Would be nice it was a little lighter I guess, but it certainly isn't heavy. On a side note, every single person I have showed it to has been in total awe of what it does. These are all people who own iPads. They also didn't really know what a surface was. Mostly I would get the "oh is that that microsoft thing, how is that?" when I would mention it.

RE: The Surface had Thunder to Steal?
By embedded_bill on 10/8/2013 6:35:34 PM , Rating: 1
I appreciate that you may use, enjoy, and find the Surface Pro very useful, but the folks on this forum simply do not represent an accurate cross section of mainstream consumers.

RE: The Surface had Thunder to Steal?
By kleinma on 10/8/2013 7:06:31 PM , Rating: 2
What is your point? It is not a good device because mainstream consumers don't know what it is? Wouldn't you consider that a marketing problem?

RE: The Surface had Thunder to Steal?
By embedded_bill on 10/8/2013 7:37:49 PM , Rating: 2
The point is - it's closer to RIM's Playbook in relevancy than it is to what comes out of Apple or Samsung. Like my original subject implies, there is no thunder for Apple to steal!

…mainstream consumers don't know what it is? Wouldn't you consider that a marketing problem?

Who cares what kind of problem it is, there are not enough people interested in buying MS tablets.

RE: The Surface had Thunder to Steal?
By Mint on 10/9/2013 6:35:11 PM , Rating: 2
It's nothing like RIM's Playbook. x86 isn't going to disappear like BBOS.

Surface Pro was a hint at the future, but had a few flaws, most importantly battery life and heat. It may not be mass market due to its ultrabook price, but it's an extremely relevant design for the future of personal computing.

RE: The Surface had Thunder to Steal?
By embedded_bill on 10/10/2013 10:38:15 AM , Rating: 2
Every generation Samsung tablet improves
Every generation Apple iPad improves
Every generation Surface Pro improves

Every generation zune improved, since it didn't sell what happend to it? The Surface Pro still has to sell, something that it has failed to do.

RE: The Surface had Thunder to Steal?
By Mint on 10/10/2013 12:50:45 PM , Rating: 2
How much is the iPad (full) and iPhone improving? iPad improvements are so meaningless that the iPad mini is outselling it. The iPhone is improving so slowly that Apple has lost huge marketshare.

Surface Pro has made a huge usability leap from gen 1 to gen 2 with the improved battery (and, to a lesser degree, the two stage kickstand). Let's see what happens.

RE: The Surface had Thunder to Steal?
By embedded_bill on 10/10/2013 1:24:45 PM , Rating: 2
I don't think it matters what the iPad improvements are as much, they are faster (marginally), they are better(marginally), Apple and Google have the market mindshare.

As for losing huge marketshare, Apple has gone from virtually 100% to one of two main compeditors (lumping all of the Android devices into one). That lost marketshare is a function of the market maturing and consumers exercising their preferences. And even with lost %marketshare, their units sold and resultant profits are what their business cares about. Android and iOS established the market to what it is, from non-existant to mature. Now Microsoft wants to break into a mature market.

Surface Pro has made a huge usability leap from gen 1 to gen

Maybe so and good for them (not sarcasm by the way) but a huge usability leap is useless if not enough people use it, that is what Microsoft has to overcome.

RE: The Surface had Thunder to Steal?
By Mint on 10/10/2013 3:49:58 PM , Rating: 2
Everything you say makes sense. I was under the impression that you were saying Surface's improvements won't matter to sales because Apple was improving as well.

I think Surface Pro 2 is barely a compromise at all in either tablet or notebook mode. You couldn't say that last year.

That's reason to believe that Surface has more potential this year than last, even acknowledging the improving competition.

By embedded_bill on 10/10/2013 6:05:42 PM , Rating: 2
I think Surface Pro 2 is barely a compromise at all in either tablet or notebook mode

Which brings about an important question, "Is there room in the market for this?"

When the iPad was first introduced, it was questioned (panned) as trying to create a market for one that doesn't exist between the netbook and the smartphone. Turns out that between Apple and Google, they created one (at the cost of the netbook). For Microsoft, will they be able to create a market between the main stream tablet market and the ultrabook market? They clearly created a product that has support here in this forum, but it's tough to create a new market... good luck!

By retrospooty on 10/8/2013 7:46:31 PM , Rating: 2
It's not that Surface isn't good, it is... But it has NO thunder whatsoever as far as market buzz, sales, or general interest at all by the majority of buyers. Not alot of people want it.

By althaz on 10/8/2013 9:16:45 PM , Rating: 4
I likewise love my Surface Pro, as far as I'm concerned it's the best piece of electronics equipment ever made. It's what I've been waiting for ever since the term "UMPC" was first uttered.

But it is definitely too heavy to be the absolute best tablet experience (battery life is also an issue for a lot of folks, but Surface Pro 2 fixes this).

For a lot of people too, the price doesn't make sense. Those ar ethe people that need a laptop so they can type on the train or bus.

RE: The Surface had Thunder to Steal?
By retrospooty on 10/8/2013 7:44:49 PM , Rating: 2
LOL... You took the joke right out of my hand.

Steeling Surface's thunder would be like steeling RIMM's product design engineers... Pointless.

RE: The Surface had Thunder to Steal?
By troysavary on 10/8/2013 8:49:43 PM , Rating: 2
RIM's product design engineers gave us the 7 inch tablet when everyone else said 7 inch tablets would never sell.

By retrospooty on 10/8/2013 11:31:58 PM , Rating: 3
If you recall correctly, RIMMs 7 inch tablet didn't sell. They lost a fortune on it.

By melgross on 10/9/2013 10:30:39 AM , Rating: 2
Their's wasn't even close to being the first 7" tablet. And the reason manufacturers were making 7" tablets back then was because they couldn't match the $499 price of the 9.7" iPad, and 7" tablets are cheaper to make.

Seriously, the Playbook was such a big failure that you should be embarrassed even bringing it up.

By Skywalker123 on 10/10/2013 4:14:54 AM , Rating: 2
Wait til you go the bathroom, then the joke will be back in your hand.

Nokia event..
By maevinj on 10/8/2013 11:49:26 PM , Rating: 2
They're actually going to try and steal the thunder from Nokia World, which is happening on the 22nd as well..
Supposedly Nokia is announcing 5 new phones along with a new tablet.

RE: Nokia event..
By melgross on 10/9/2013 10:41:22 AM , Rating: 2
Actually, it's Microsoft and Nokia who screwed up here.

As apparently ALMOST everyone knows, Apple holds events almost exclusively on Tuesdays. They've been holding the iPad events late October. Last year's event was October 23—on a Tuesday.

This year's event is on October 22—on a Tuesday.

This was pretty much expected. Even if the week wasn't possible to predict, hard to believe really, then the day surely was.

If anything, it's Microsoft and Nokia who are seemingly trying to steal Apple's thunder. But considering who they are, it's likely just a screwup.

RE: Nokia event..
By embedded_bill on 10/9/2013 1:07:59 PM , Rating: 2
Maybe someone should patent Tuesday, then take Apple to court!

Just sayin... it's business

RE: Nokia event..
By Varun on 10/9/2013 4:13:51 PM , Rating: 3
Whoa there fella time to take off the blinders!

iPad: Announced in January shipped in March 2010
iPad 2 March 2, 2011
iPad 3 March 7, 2012
iPad 4 October 23, 2012

So all of ONE iPad launch was in October - and it was the second launch that year.

Apparently "They've been holding the iPad events late October" means that one time, they had an event in October so no one else can have any events in October.

It's just brutal how much people fall for Apple.

In fact, Microsoft had the whole Windows 8 thing that same week and it was announced in like June. Apple announced the iPad 4 event basically to steal the thunder that time as well. But hey it works look we're all talking about it already.

Screw The Retina
By Tedtalker1 on 10/8/2013 5:45:41 PM , Rating: 2
It's worth a price increase just for the mirror finish Apple logo.

crowded event?
By purerice on 10/9/2013 3:34:35 AM , Rating: 2
Maybe not as a proportion of revenue anymore but at least as a corporate profile, Apple has 2 primary OS divisions, iOS and MacOS. Also 4 PC divisions, pro and consumer range laptops and desktops. Finally 2 iHardware divisions with iPhone/iPod and iPad/Mini.

So with these 8 divisions Apple is releasing 3 on the same day, just 6 days before earnings? Seems a little crowded. A big factor for AAPL stock will be how many iPads sold in its first few days. As such you would think that Apple would not want the press talking about anything else. If that happens, Apple would shortchange the Mac Pro and MacOS release hype in favor of the iPad. That would be messed up. Oh well. Apple's been shortchanging Mac users for years now.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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