Print 23 comment(s) - last by Ammohunt.. on Jul 2 at 2:12 PM

Assuming all goes well, Apple hopes to start the construction process in August and complete the data center by the end of 2012

Apple is looking to take its cloud computing efforts to Reno, Nevada, where it plans to build a new data center.

The new data center, which would be built at the Reno Technology Park, would be used as a storage facility for Apple's cloud computing system.

If approved, the data center would open up approximately 500 construction jobs. Once completed, about 230 direct jobs and 90 indirect jobs would become available. Apple predicts that the data center would create a $1 billion economic impact in the region over a 10-year period.

"We hope to build Apple's next data center in Reno to support Apple's iTunes Store, App Store and incredibly popular iCloud services," said Apple. "If approved, this project would expand our presence in Nevada and create hundreds of construction jobs over the next year, plus permanent jobs at the data center which will add to our existing total of nearly 400 employees in the state."

The Washoe County School Board and the Reno City Council must both approve of the deal before Apple can move forward. The Reno City Council is expected to meet on the issue tonight.

"The Washoe County Board of Commissioners recognizes that, as a leader in the global economy, Apple has many choices worldwide for where they can locate and invest hundreds of millions of dollars, and the Board is extremely proud to endorse this project and be in the running to partner with them on such a prestigious economic development project," said Bob Larkin, Washoe County chairman.

"Having Apple in our community would put us on the global economic development map for other related industries. This proposed high speed data center could bring hundreds of much needed construction jobs to our area in the coming months. In addition, Apple promises the investment of $1 billion dollars in our region over the next 10 years. The agreement to move forward with this project represents a watershed moment for our region's economic future."

Assuming all goes well, Apple hopes to start the construction process in August and complete the data center by the end of 2012.

Apple currently has three data centers in the U.S., located in Maiden, North Carolina, Newark, California, and one currently being built in Prineville, Oregon. The tech giant announced that it plans to power its Maiden data center with 100 percent renewable energy this year, and will do the same with the other two by early 2013. This was likely a response to the poor renewable energy scores for iCloud computing that Apple received from Greenpeace in April.

Source: News 4

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Data center in the desert?
By gamilonman on 6/28/2012 10:12:03 AM , Rating: 2
Don't you normally want data centers in a cool climate with lots of water? Why build one in the desert?

RE: Data center in the desert?
By Odysseus145 on 6/28/2012 12:17:17 PM , Rating: 2
This is just speculation, but maybe the data center itself will be underground. You probably only have to go a few feet to get reasonably stable temperatures. Also, the dry climate allows for cheaper cooling methods such as evaporative cooling.

RE: Data center in the desert?
By mellomonk on 6/28/2012 1:59:49 PM , Rating: 3
I would bet it has to do with low electricity rates. Cheap hydro power helped Vegas to become what it is today. Not sure how and where Reno's primary power is generated.

RE: Data center in the desert?
By michael2k on 6/28/2012 3:59:15 PM , Rating: 3
The sun. We get over 300 days of sun a year.
Geothermal. We sit on top of an active volcanic area.

RE: Data center in the desert?
By will61 on 6/28/2012 5:04:49 PM , Rating: 2
RE: Data center in the desert?
By michael2k on 6/28/2012 2:04:58 PM , Rating: 3
Solar power fixes a lot of problems.

Build it underground, where the average temperature is 60F, use a heat exchanger to keep the place cool efficiently, storing the heat into a reservoir of water for overnight, and a cooling tower to dump it at night, where the summer high of 50F is pretty normal (last night it was 54F).

Essentially, solar powers everything, heat is saved for overnight where a combination of cool temperatures and evaporation cooling means you can in fact run a data center here.

I know I've only used my AC for about 10 days since the beginning of the year using that technique!

RE: Data center in the desert?
By will61 on 6/28/2012 5:01:07 PM , Rating: 2

Its my understanding that the Data Center will go here.
110k acres, 6 power plants, railroad

RE: Data center in the desert?
By Ammohunt on 7/2/2012 2:10:12 PM , Rating: 2
missing the main point that being they are building it in Reno because its too expensive to run it in California.

All about the taxes
By sleepeeg3 on 6/28/2012 2:52:28 AM , Rating: 2
Hippies, guess which state has no tax on businesses?

Okay there are two, but you get the idea. If you want to bring back jobs to America - lower taxes.

RE: All about the taxes
By fteoath64 on 6/28/12, Rating: 0
RE: All about the taxes
By jeffkro on 6/28/2012 9:14:55 AM , Rating: 2
Yes plus do away with child labor laws, 401k's, workers comp, work safety laws, laws against dumping toxins, etc. Business will be thrilled

RE: All about the taxes
By Ammohunt on 7/2/2012 2:12:44 PM , Rating: 3
There is no middle ground with anti-capitalist neo-marxists such as yourself is there?

RE: All about the taxes
By tayb on 6/28/2012 5:41:27 PM , Rating: 2
Apple profits over $10,000,000,000 a quarter. That's profit, not revenue. They employ as few American citizens as possible. They deserve no welfare.

RE: All about the taxes
By jeffkro on 6/29/2012 12:51:29 AM , Rating: 2
Most definitely

By MadMan007 on 6/27/12, Rating: 0
RE: rdf?
By testerguy on 6/28/2012 4:38:19 AM , Rating: 1
Yes, you're remembering wrong.

iCloud is probably used by the majority of people with iPhone 3G / 4 / 4S to automatically sync pictures, documents, videos, contacts, apps etc.

RE: rdf?
By Reclaimer77 on 6/28/2012 9:18:08 AM , Rating: 2
lol as if they have a choice? I wonder, are any competing products even allowed in the app store?

RE: rdf?
By mellomonk on 6/28/2012 1:56:15 PM , Rating: 2
lol as if they have a choice? I wonder, are any competing products even allowed in the app store?

There are plenty of options. Google Drive, Dropbox, and even SkyDrive to name but a few. These all have apps in the store. The advantage of iCloud is that backup and restore is simple for service is hooked into OS itself.

MobileMe wasn't bad. It had some nice services. But it was $99 a year just as many of the same services were becoming available for free elsewhere.

RE: rdf?
By AstroCreep on 6/28/2012 11:05:12 AM , Rating: 2
MobileMe was kind of a flop; iCloud has done better than MobileMe thus far.

RE: rdf?
By fic2 on 6/28/2012 12:41:55 PM , Rating: 2
Quote from the bottom of the page:
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

$1 Billion
By Odysseus145 on 6/28/2012 12:12:03 PM , Rating: 2
I'm very curious how a data center is going to provide a $1 billion economic impact for Reno over any length of time.

RE: $1 Billion
By michael2k on 6/28/2012 4:02:48 PM , Rating: 2
Apple's CEO coming to Reno to gamble every year?

By renocitizen on 6/29/2012 7:32:15 PM , Rating: 2

Then all heck broke loose.
Is "Apple-Gate" coming to Reno?
His words are self-explanatory.
And poignant.
I doubt that Sam will be on Apple's Xmas list.
Here is what Sam wrote in the Reno "newspaper":
THE RGJ proved its cowardice in refusing to report the erudite
and scathing words that Reno's Sam Dehne spoke against this
monolithic and embarrassing swindle... at the Reno meeting today.
Who is smarter? Apple or.. Reno city council?
You get one guess.
Sam said in plain sophisticated English that he is not against
people having jobs, but:
1. Apple will effectively be taking your taxes (the taxes Apple
is NOT going to have to pay) and using your taxes to
pay these bloated salaries.
2. Apple will take the taxes that moms and pops have
to pay and use those taxes to drive the competition out
of business.
Shame on Apple.. as if ... (read more at YT)

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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