Following its release in April, Apple sold three million iPad units in the first 80 days.
The
iPad has beat out the iPhone,
which sold one million units during its first quarter, and the
DVD player, which had held the title as the most quickly adopted
non-phone device.
The DVD player sold 350,000 in its
first year. And Bernstein
Research recently released its findings that the iPad, with
the fastest adoption rate ever, is selling an estimated 4.5
million units per quarter according to CNBC and PC
World.
"This
is much bigger than I thought it would be," said Pete Najarian,
co-founder of TradeMonster.com. "It’s really a total media
device and there’s not much a PC can do that you can’t do on an
iPad.'
With more than $9 billion in sales anticipated for next
year, Bernstein research indicates that the uber-media device is
expected to leap past cell phones and gaming hardware to become the
world's fourth biggest consumer electronics category.
Smartphones,
notebook PCs, and TVs are the top three categories at this
time.
"The iPad did not seem destined to be a runaway
product success straight out of the box," said Colin McGranahan,
retail analyst at Bernstein Research. "By any account, the iPad
is a runaway success of unprecedented proportion."
Apple recently
made the popular device more accessible to the masses by offering
the iPad through Target and Amazon.com.
Starting
October 17, Target will begin a new promotion that will provide
Target credit card holders with a 5 percent discount on the purchase
of any iPad.
For now, customers at Amazon.com don't have to
pay any sales tax on the purchase price of the device.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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