Print 20 comment(s) - last by tonyswash.. on Apr 10 at 6:17 PM

First Forstall, now Christie

Over the past two years, there have been a few executive shakeups at Apple. The most high-profile change happened when Scott Forstall was shown the door in October 2012. Often described as a the most “Jobsian” Apple employee (and with a temper to match), Forstall had a history of friction with his co-workers including former Apple exec Tony Fadell, aka the “father of the iPod”.
When Fadell learned of Forstall’s ouster, he stated, “Scott got what he deserved.”
Forstall also reportedly clashed with Apple design guru Jony Ive. While Steve Jobs was able to keep everyone’s egos in check when he was at the helm of Apple, under the leadership of Tim Cook, Forstall and Ive couldn’t even stand to be in the same room together. In the end, Ive managed to “outwit, outplay, and outlast” Forstall and take on an expanded role as Senior Vice President of Design.

Jony Ive, Apple Senior Vice President of Design
Now it appears that another high-ranking Apple exec has run into the Jony Ive buzz saw. Apple Human Interface Vice President Greg Christie is leaving the company after twenty years of service.
Christie was responsible for the iPhone’s infamous “Slide to Unlock” feature, and led the human interface design team that redesigned Apple’s mobile operating system to bring us the love-it-or-hate-it iOS 7.

Christie pioneered "Slide to Unlock" on the iPhone
According to 9to5Mac, before Ive went all Bo Jackson and started meddling in both the hardware and software aspects of design, Christie was in charge of all Apple software design and reported to Craig Federighi. However, after the big shakeup in 2012 that saw Ive become even more powerful, Christie and Ive began to repeatedly butt heads.
According to 9to5Mac:
When Ive tasked Apple’s Human Interface team with redesigning iOS 7 to include an entirely new look, Christie and Ive reportedly clashed over design direction, after which Ive is said to have circumvented Christie’s leadership of the team during the new operating system’s development.
The news of Christie’s departure comes as somewhat a surprise. As recently as March of this year, Christie has given interviews to both the Wall Street Journal and NPR remarking about the success of the iPhone. However, following 9to5Mac’s report, Apple confirmed the departure by telling the Financial Times:
Greg has been planning to retire later this year after nearly 20 years at Apple. He has made vital contributions to Apple products across the board, and built a world-class Human Interface team which has worked closely with Jony for many years.
With Christie now completely out of the picture, Jony Ive will now have complete control over Apple software design.

Sources: 9to5Mac, Network World

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Apple appears doomed without Jobs
By callmeizzy on 4/9/2014 6:46:39 PM , Rating: 2
Who will the scapegoat be when there are no big new products from Apple?

Careful what you wish for Ive.

RE: Apple appears doomed without Jobs
By stm1185 on 4/9/14, Rating: -1
By callmeizzy on 4/9/2014 7:22:20 PM , Rating: 1
A cycle?

Sure, they can survive, but without some real innovation they will garner the same market share as they did in the PC market over time.

Jobs was Apple. Without him they will never be the same.

RE: Apple appears doomed without Jobs
By Fleeb on 4/9/2014 7:21:41 PM , Rating: 2
I agree. Only Jobs can invent something like the iPod and slide to unlock.

RE: Apple appears doomed without Jobs
By callmeizzy on 4/9/2014 7:24:32 PM , Rating: 2
I think you missed the point in the article where it said Jobs was able to keep all the egos in check.

And the two key players that made those innovations are gone now too.

RE: Apple appears doomed without Jobs
By Kazinji on 4/10/2014 5:02:48 AM , Rating: 2
He kept them in check with his even bigger ego?

By someguy123 on 4/10/2014 8:30:39 AM , Rating: 4
It's possible. Jobs was a sociopath so he probably had no problem coming up with lies that would settle down both parties. Now that he's gone they likely have more direct contact and realize they hate each other's guts.

By Camikazi on 4/10/2014 12:05:47 PM , Rating: 2
Yes, bigger ego or not being the toughest and in charge allowed him to keep the rest in control. That is how these things work when 2 or more of equal strength compete you get problems since all want to be on top. You need one alpha ego to take control and get the rest working in one direction and that was Jobs without him it is out of check egos fighting.

By retrospooty on 4/9/2014 8:22:14 PM , Rating: 2
Lesser, yes. Doomed, no, that is rediculous. Profits are great and a large screen iPhone 6 will only help that. I certainly wouldn't buy one, but a hell of a lot of people will. I think they're becoming kind of like a joke, but they definitely aren't doomed. They are near the most profitable company ever right now.

RE: Apple appears doomed without Jobs
By tonyswash on 4/10/14, Rating: -1
RE: Apple appears doomed without Jobs
By Dorkyman on 4/10/2014 12:34:43 PM , Rating: 2
Tony, even though I think some times you are just a bit too much in the tank with Apple, I knew there would be something we had in common--Global Warming! We had about six inches of white Global Warming up here in Portland Oregon a couple of months ago.

But I know that now that the UN is getting involved that everything will turn out all right. I also know Obama's got my back. He is the Shepherd, and I am the sheep.

By tonyswash on 4/10/2014 6:17:37 PM , Rating: 1
I was an environmental activist when I was younger, now I have strongly sceptical views about the theory that CO2 is causing dangerous warming. That scepticism was triggered when I took a hike up the the Athabasca Glacier in Canada in 2006 (prior to then I had been a firm believer in the theory of man made warming) and during the hike I noticed that the date markers in the approach valley, showing the extent of the glacier’s retreat, showed that the glacier had been retreating since at least the middle of the 19th century. This meant that there had been a strong natural warming process underway well before 95% of the human CO2 had been emitted and I wondered how the climatologists had separated out the natural warming trend from any man made one, so out of interest I started to investigate the science a bit more. I was flabbergasted to discover on what flimsy data the whole theory was built. In essence the whole case rests on computer models of the climate. These models are not very good, do not model very significant climate phenomena (clouds, ocean currents etc) and routinely produce falsified climate predictions. The models prove nothing.

rumor has it
By GulWestfale on 4/9/2014 8:04:35 PM , Rating: 2
rumor has it that he left after he and ive couldn't agree on who to copy next.

RE: rumor has it
By retrospooty on 4/9/2014 8:24:32 PM , Rating: 1
That is just silly, clearly Apple insiders have fully agreed on the things that they should copy because they've been doing it so well for so long. It seems to be a very well oiled copy machine.

Why so much hate for Jony Ive?
By Milliamp on 4/10/2014 2:08:21 AM , Rating: 2
Lets face it, for much as I don't always agree with the Apple legal team they aren't terrible at design and Ive has had a pretty big part in a lot of successful products.

Apple stands as a multi billion dollar monument that a few people making decisions can make better products than designs by committee can.

RE: Why so much hate for Jony Ive?
By robinthakur on 4/10/14, Rating: -1
By Cheesew1z69 on 4/10/2014 8:00:20 AM , Rating: 2
Computer manufacturers never really would have started to understand the design part without Apple
Yes, without Apple, no computer company would EVER understand design /s

Click bait
By saarek on 4/10/2014 8:56:41 AM , Rating: 3
A lot of people, who really should know what happened, have already poured cold water on this one.

He is staying until the end of the year, did he and Ive disagree on occasion? Almost certainly.

Did he decide to retire due to constant fighting with Ive? Unlikely.

This whole article is just click bait.

Jony I've Got a Big Head
By Lord 666 on 4/9/2014 7:37:55 PM , Rating: 2
Jony has been a closet Jobs the whole time. Just a bit more passive aggressive, but instead of hating to like him the way Jobs was, everyone likes to hate Jony.

"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher

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