Perhaps no other electronics company has been as successful as Apple at generating buzz for its new products over the past several years. Every major Apple conference is hotly anticipated as Apple's admirers lust for new iPods, iPhones, Macs, and Apple software. For the most part, Apple has delivered, keeping its fans stoked.
However, one of its major launch platforms, MacWorld, is out of the picture for Apple. Apple made headlines early this year when it announced that its 2009 MacWorld appearance would be its last. The natural question that came next was -- if Apple isn't going to MacWorld, where is it going instead?
A natural answer seemed to be the Consumer Electronics Show. Apple's main rivals -- Sony, Nintendo, Lenovo, Samsung, HP, Dell -- all have a heavy presence at the show. The buzz that surrounds a major Apple event could easily steal the show from these competitors.
Gary Shapiro, head of the world’s largest consumer electronics industry trade group -- the Consumer Electronics Association -- which puts on the CES show, says he has invited Apple CEO Steve Jobs to deliver a keynote address at the 2010 CES. He mentioned the news at a San Francisco dinner for journalists. However, he quickly followed that no one at Apple has responded to his inquiry.
Dow Jones / WSJ reporter Ben Charny originally wrote that Apple would be attending the event, possibly misinterpreting Mr. Shapiro's comments. Wrote Mr. Charny, "Apple plans to attend the show's 2010 version, marking the first time in memory the Cupertino, Calif., consumer-electronics giant will be there."
Engadget quickly jumped on Mr. Charny's claims and the WSJ has since corrected the blog post. It now appears there is no certainty over whether Apple will make the show or not.
An Apple appearance wouldn't just be good for Apple; it'd be great news for the CEA. The CEA has been forced to downsize and cut back on the grandiose display that is CES due to the ailing economy. An Apple presence could bring thousands of new visitors and an influx of money, rejuvenating the world's largest electronics show.