 (Source: valuewalk.com)
Apple has pulled the EPEAT Gold rating from 39 of its gadgets, including certified monitors, laptops, desktop computers and older versions of the MacBook Air and MacBook Pro
Apple asked that its Electronic Product Environmental Assessment Tool (EPEAT) Gold rating be pulled from some of its devices.
Apple has pulled the EPEAT Gold rating from 39 of its gadgets, including certified monitors, laptops, desktop computers and older versions of the MacBook Air and MacBook Pro. EPEAT evaluates the effect a product has on the environment.
Apple likely surrendered its EPEAT Gold rating on many of its devices because of the Retina MacBook Pro's inability to be repaired or recycled. The batteries are glued to the bottom and the glass is fused to the top of the case, making repairs and recycling impossible. Whether this is the only reason for the lack of certification or not remains unclear.
Apple may have made a hefty sacrifice, though. Many of Apple's largest customers require their products to be EPEAT certified, such as Ford and HSBC. Several government entities and universities require EPEAT certification as well.
Some were so upset with Apple over the decision that they decided to block Apple computer purchases. San Francisco said that Apple computers will no longer be funded by the city for municipal agency use. This includes all 50 of the city's agencies.
"We are disappointed that Apple chose to withdraw from EPEAT," said Melanie Nutter, director of San Francisco's Department of Environment. "We hope that the city saying it will not buy Apple products will make Apple reconsider its participation."
Apple responded to the EPEAT-related worries, saying that it is a "leader" of the industry when it comes to environmental impact.
"Apple takes a comprehensive approach to measuring our environmental impact and all of our products meet the strictest energy efficiency standards backed by the U.S. government, Energy Star 5.2," said Kristin Huguet, Apple spokeswoman. "We also lead the industry by reporting each product's greenhouse gas emissions on our website, and Apple products are superior in other important environmental areas not measured by EPEAT, such as removal of toxic materials."
EPEAT doesn't measure the environmental impact of smartphones or tablets, which is where Apple's main focus is these days.
Back in April, Independent environmental organization Greenpeace gave Apple poor renewable energy scores for its iCloud data center in a report called "How Clean is Your Cloud?" Apple had the highest percentage for coal dependency out of all the other tech giants at 55.1 percent, and a fairly low Clean Energy Index percentage of 15.3 percent compared to others on the list. As far as scores go, Apple received a "D" for energy transparency, an "F" for infrastructure siting, a "D" for energy efficiency and GHG mitigation, and a "D" for renewables and advocacy.
To be fair, Apple has taken certain steps to clean up its act. Earlier this year, Apple announced the opening of a 100-acre, 20-megawatt data center in Maiden, North Carolina. Later, Apple said it was planning to power that data center as well as two others in California and Oregon with renewable energy by February 2013.
Sources: 9 to 5 Mac, The Wall Street Journal
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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