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He said Android devices are the kind of phones that are given as free replacements to feature phones, and that the iPhone offers a more seamless experience

Samsung's hardware and Google's Android operating system have become the peanut butter and jelly of the tech world -- they're a great fit, and it looks like this popularity is starting to make Apple nervous.

Phil Schiller, Apple's senior vice president of worldwide marketing, told The Wall Street Journal today that the iPhone is better than any Android-powered phone in terms of both hardware and software, and that iPhone users are happier with their devices than Android users.

Schiller said that four times as many iPhone users switched from an Android device in the fourth quarter in 2012 than the other way around. He also mentioned a survey from ChangeWave, which stated that three-quarters of iPhone users say they're "very satisfied" with their experience while only half of Android users say the same. 

Schiller's rant didn't end there. He said that Android's fragmentation was "plain and simple" and that Android-powered devices are the kinds of phones that are given as free replacements to feature phones.

Schiller added that the iOS experience on an iPhone is much more smooth than that of an Android phone because Apple is responsible for both the hardware (iPhone) and operating system (iOS).


Apple's Phil Schiller

"When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with," Schiller said. "They don't work seamlessly together."

He then took a more hardware-directed hit, saying that no other Android smartphone screen compares to that of the iPhone 5's.

"Given the iPhone 5 is so thin and light, the reason that people are making their devices bigger is to get up to the battery life the iPhone 5 offers," Schiller said.

What's interesting is that Schiller's comments come on the eve of the Samsung Galaxy S IV's release, which is Samsung's flagship smartphone. The new device will feature a 5.0-inch 1080p display, a 1.9GHz Qualcomm Snapdragon 600 processor (or a 2GHz quad-core Samsung Exynos 5450 processor for the international version), 2GB of RAM, 16/21/64GB storage options, a removable SD card slot for up to 64GB, a 13MP rear-facing camera with Orb technology for compressed panorama shots, a 2MP front-facing camera with eye scrolling technology, 4G LTE connectivity, Bluetooth 4.0, 3100 mAh battery and of course the Android 4.2 Jelly Bean operating system.

The Samsung Galaxy S III was a wildly-popular Android phone, and with the added specs of the Galaxy S IV, Apple is likely feeling nervous about its own popularity in the market.

Apple has hard a hard time keeping up the momentum of its products, and it shows in the company's shares. Shares have fallen from $702.10 in September to $428.35 as of today. Also, Apple's iPhone only represented about 19 percent of worldwide smartphone shipments in 2012 while all Android-powered smartphones accounted for about 70 percent.

Android will even beat Apple in the tablet sector this year, according to a new report from IDC. According to IDC, iPad shipments are expected to make up 46 percent of the tablet market for 2013, down from 51 percent in 2012. Android-powered tablets are expected to increase their market share to 49 percent in 2013, up from 42 percent in 2012.

Apple and Google are even branching out to another competitive realm in mobile electronics: wearable technology. Google is now offering its Google Glass headset (which is an augmented reality device) for $1,500 to early adopters and Apple is developing a smart watch, which could be released as early as this year.

Source: The Wall Street Journal



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Sad
By shabby on 3/13/2013 10:52:00 PM , Rating: 3
Can't believe apple is stooping this low, trash talking a competitors product a day before its launch, smells like fear to me.




RE: Sad
By Brandon Hill (blog) on 3/13/2013 11:03:28 PM , Rating: 5
Yeah, I found this to be quite odd. Apple execs don't usually even like to mention their competitors that often (unless it relates to litigation). But to just bring them up on the eve of a major product launch? From Phil Schiller no less?

Seems that Apple isn't as confident as it used to be.


RE: Sad
By Reclaimer77 on 3/13/13, Rating: 0
RE: Sad
By ralniv on 3/14/2013 12:58:27 AM , Rating: 5
Brick? You must be talking about the iPhone 4 or 4S. The iPhone 5 is only 112 grams, whereas the Galaxy S3 is 133 grams. In defense of Samsung, the S3 is only 9 grams/sq.in and the iPhone 5 is 10 grams/sq.in.

Yes, the iPhone 5 has a smaller screen, but it also has less real estate for a battery. The iPhone 5 and Galaxy S3 have almost the same ratio of battery capacity to screen size (iPhone 5 = 128 mAh/sq.in, Galaxy S3 = 140 mAh/sq.in). As Schiller stated, Apple's control over all of the hardware and the OS yields some benefits... managing power usage is one of them. The downside is that you only have 1 choice if you want an iPhone.

I think the competition between Samsung and Apple is healthy for the industry. We will all benefit from this competition. I use Apple products across the board at home, but I'm still excited by the Galaxy S4 specs that leaked. If Apple doesn't get near-field communication into their next phone (5S), then I will give serious thought to jumping ship. I sure would miss the seamless interplay between my iphones, computers and AppleTV.


RE: Sad
By othercents on 3/14/2013 8:39:42 AM , Rating: 2
Yes brick... square with rounded corners. At least the Samsung S3 and probably S4 has a curved back to give it a better feel in the hand.

quote:
Schiller said that four times as many iPhone users switched from an Android device in the fourth quarter in 2012 than the other way around.

I would love to see the statistics on this one especially given the lack of appeal for the iPhone internationally. I wonder how many people actually stayed with Apple in 2013. I also wonder if the complaint with Android are more to do with new smartphone users vs an Android issue.

quote:
As Schiller stated, Apple's control over all of the hardware and the OS yields some benefits... managing power usage is one of them. The downside is that you only have 1 choice if you want an iPhone.

I have always said that with the control Apple has they have better ROI over the life of the phone while on the S3 there are some applications that don't run as well. However with Android devices there are innovations happening with the UI that we don't see with the Apple devices.

If Apple would create a 5" screen phone and update their icon/folder filled, explorer style UI to something more innovative, then they will probably pickup more market share.


RE: Sad
By retrospooty on 3/14/2013 8:52:24 AM , Rating: 2
"If Apple would create a 5" screen phone and update their icon/folder filled, explorer style UI to something more innovative, then they will probably pickup more market share."

Yup. That would put it on alot of people's "short lists", mine included... I don't really get why they haven't yet. It seems to me a larger screen iPhone would sell insane volumes. It's all about choice, and some people do like smaller screens, but clearly most want the usability of larger screen. With all that todays smartphones offer (any platform, Android, IOS, Blackberry, WP8) its just such a waste to view all that great stuff through a tiny screen.


RE: Sad
By inighthawki on 3/14/2013 5:28:51 PM , Rating: 2
I may be in a minority here, but I'd kinda like an iphone (same hardware, screen size, etc), but with windows phone OS on it. I would buy one of those in a heartbeat :)


RE: Sad
By Reclaimer77 on 3/14/2013 5:43:11 PM , Rating: 2
sigh, come on guys..

Obviously, and I guess I should have put on stupid-mode and spelled this out, I meant in RELATION to it's dimensions the iPhone feels like a brick. You're comparing it's weight to the S3, however the S3 is a MUCH bigger phone. Same thing with the width, relatively the iPhone feels much thicker than it should for such a tiny phone.

Shiller's comments are just idiotic if you look at what he's trying to say. That's my point. It's like the trolling trash-talk from some fanboi on a forum, not something you expect from an executive.


RE: Sad
By testerguy on 3/14/13, Rating: -1
RE: Sad
By JPForums on 3/14/2013 9:14:24 AM , Rating: 2
Perhaps he is referencing the shape with he says it feels like a brick. hard corners definitely feel more brick like than curved ones.

I don't really understand the "heavy as hell" comment though. As you said, most alternate platforms have a heavy flagship product. That said, perhaps he isn't comparing to a "flagship" product. Also, phone density can give the perception of a heavier phone and the iPhone is relatively heavy for its size.

The only way an iPhone could be considered thick is to throw it in a otterbox or some similar case. Seriously, modern phones are already thin enough that some are uncomfortable just because there isn't enough to hold onto. I'm not sure there is a point to getting thinner anymore. (Unless, of course, you intent to print it on your skin or clothes and wear it)


RE: Sad
By EasyC on 3/14/2013 9:16:07 AM , Rating: 2
Actually, the HTC One S is "thinner". The only thing that makes it thicker on the spec sheet is the camera lens.

Further, it's only got a 1650 mah battery and mine lasts for 2 days on typical use.... something my friends iPhone 5 can't do....with a bigger battery.


RE: Sad
By Shadowself on 3/14/2013 9:27:22 AM , Rating: 2
Just consider the source.

Reclaimer is so anti Apple that they could come out with a new phone this year that is an EFC Mobile on steroids (think roll out 4 x 7 screen, LTE advanced, 256 GB memory, quad core 64 bit ARM based processor coupled with a 16 core GPU, ZFS, an 8K camera on the back and front facing 2K camera, all with 72 hours operation and two month standby, in a package no larger than a half width [when the screen is collapsed] and half the weight of an iPhone 5) and Reclaimer would still claim it is crap.

Besides, did *anyone* think Apple was going to say that the new Samsung phone is better than an iPhone? Seriously, *anyone* ? Samsung execs talk to reporters/media and say how their phones are better than Apple's, but Apple does the same and the media picks it up and runs with it as Apple is being over the top and running scared. They *all* do it.

My personal opinion is that I prefer to ignore the trash talking of these VPs and CEOs no matter what company is putting out the trash.


RE: Sad
By theapparition on 3/14/2013 9:50:38 AM , Rating: 4
quote:
Samsung execs talk to reporters/media and say how their phones are better than Apple's, but Apple does the same and the media picks it up and runs with it as Apple is being over the top and running scared. They *all* do it.

But not Apple.

Apple has historically not gone after competitors products unless they have a shrinking market share and are worried. So this is quite telling.


RE: Sad
By momorere on 3/14/2013 10:05:35 AM , Rating: 2
RE: Sad
By EasyC on 3/14/2013 10:15:43 AM , Rating: 3
Apple hasn't gone after competitors products??? Have you read anything in the past, oh, 10 years?

The PC vs Mac commercials, the endless lawsuits, etc....


RE: Sad
By xti on 3/14/2013 10:40:34 AM , Rating: 2
those commercials made me hate justin long for a really long time. luckily his movies were funny.


RE: Sad
By theapparition on 3/14/2013 11:15:49 AM , Rating: 2
You stopped reading after the first few words. I suggest you go back and re-read my entire comment.

Let me rephrase it.

Apple doesn't go after competitors products unless they are worried. For them to actively attack Android says that they are worried.


RE: Sad
By EasyC on 3/14/2013 11:44:06 AM , Rating: 2
They must be worried about their entire product line.


RE: Sad
By theapparition on 3/14/2013 2:52:13 PM , Rating: 2
They are now. ;)


RE: Sad
By andrewaggb on 3/14/2013 1:03:23 PM , Rating: 1
Lol. Obviously you don't remember the pre-intel apple.
The one that had to constantly cherry pick and fabricate benchmarks to say they were faster... They lied for years, and finally when they did switch to intel they claimed huge performance increases again :-)

PowerPC > Intel blah blah blah blah
switch to intel
Intel > PowerPC blah blah

Or maybe you've already forgotten the I'm a Mac, I'm a PC commercials?

Or the constant lawsuits and product bans against their competition?

Or when they allowed clone makers and then put them all out of business?

Apple has a history of being a jerk. And they have lots of anti-competitive behaviors, just like their friends at Microsoft and Intel.


RE: Sad
By spamreader1 on 3/14/2013 11:23:04 AM , Rating: 2
yea, i'm kind of stumped on this one too. my s3 is thinner and lighter, and I always have more battery life than the other guys here with iphone 5's. (thanks to power toggles to a degree, I turn off cellular data when I'm at work and just use wifi, they always keep both on cause it's a pain to keep changing back and forth on ios)


RE: Sad
By spamreader1 on 3/14/2013 11:26:14 AM , Rating: 2
and I'm confused on the signing up for 9 accounts, I have a gmail account set up and that's it. the process took less time and was simpler than my old iphone that I had before this s3.


RE: Sad
By andrewaggb on 3/14/2013 1:09:08 PM , Rating: 2
Mine asked for the google account (which I supplied), a samsung account (which I declined), and a dropbox account (which I declined)

So I was asked for 3 accounts and supplied 1. I also supplied facebook at a later time and I believe linked in, but I don't think I was prompted for those until I tried to access their service.

On my IOS devices I still had to provide social networking creds and set up email. And I had to supply credit card to create my apple id and use itunes.

Kind of a wash to me.


RE: Sad
By faust67 on 3/14/2013 12:36:56 AM , Rating: 2
Yes, that's the first thing that came to my mind. Seems really insecure about Apple's products superiority, doesn't he?


RE: Sad
By Luticus on 3/14/2013 1:00:04 AM , Rating: 3
He should be.... the S4 smokes the iphone in every metric and IOS is a joke. Just my opinion but the specs on the hardware don't lie.


RE: Sad
By althaz on 3/14/2013 1:48:19 AM , Rating: 4
Actually, the specs on the hardware DO lie, they lie about the performance and frequently also the experience (especially with Android phones often feeling slow and cluncky despite superior hardware, although thankfully the last release or two of Android seem to be much better in that regard).

iOS is a bit of a joke though, it's virtually unchanged since 2007 and feels incredibly long in the tooth.

Also, Apple, get your head out of your arse and give your phone a back button, it's incredibly frustrating without one.


RE: Sad
By testerguy on 3/14/2013 6:02:21 AM , Rating: 2
100% agree about the back button.

Love it on my Nexus 4.


RE: Sad
By testerguy on 3/14/13, Rating: 0
RE: Sad
By ammaross on 3/14/2013 11:08:43 AM , Rating: 2
Weight: You can get a nice Android device that is lighter and smaller (but small is hard to find nowadays. Customer choice has driven screens larger).
Size: contrary to iFan popular belief, larger screens (and consequentially phone size) are rather quite desired. The only reason iFans don't like larger screens is there isn't an iPhone with a larger screen (yet). Just look at all the people that said "My 4S is awesome because the screen is the perfect size" and then pre-ordered the iPhone 5. Irony? No.
Thinness: Droid Razor. Enough said.

You are correct, the S4 needs to be compared to the 5S. Knowing Apple's history of refreshes, the CPU/gfx are next on the block for an update, so they'll likely stick their "new iPad" CPU in it for quad-core goodness and perhaps a neutered version of the iPad GPU (since they won't likely be changing the form or screen from the iPhone 5). The rest will stay the same and they'll trump up something in iOS that makes their hardware look cutting-edge (remember how they talked up their 5MP camera of the 4S?).


RE: Sad
By MozeeToby on 3/14/2013 12:54:03 AM , Rating: 2
First they ignore you, then they laugh at you, then they fight you, then you win.

Seems like Apple is blending the laugh/fight stages together. Meanwhile Samsung sells more phones just by itself, even ignoring all the other Android manufacturers.


one thing he could have said
By MadMan007 on 3/14/2013 1:28:27 AM , Rating: 2
I'm not sure if this is what he meant by 'fragmentation', although I think he more likely meant forks and custom skins, but there is one truly legit complaint about Android: the fact that there are still new devices coming out with the completely outdated Android 2.3. It's inexcusable.




RE: one thing he could have said
By geekman1024 on 3/14/2013 2:09:35 AM , Rating: 2
But that's not the fault of Samsung Galaxy S4 nor Google nor Android itself... It's the manufacturer's choice to still use old Android, on their outdated hardware. It's not like they have to pay a premium to use Jelly Bean, rite?


RE: one thing he could have said
By testerguy on 3/14/2013 5:54:42 AM , Rating: 2
Who cares who's fault it is? It's the reality that customers face.


By theapparition on 3/14/2013 9:56:50 AM , Rating: 2
quote:
It's the reality that customers face.

The counter argument is most customers don't know and don't care about the revision of the phone's OS.

Fragmentation seems to be a red herring argument. When was the last time fragmentation affected you?


By geekman1024 on 3/14/2013 8:49:27 PM , Rating: 2
When customers stop buying old hardware with old OS for the cheap, manufacturers will stop making those craps.


iUsers are happier
By mycropht on 3/14/2013 4:27:41 AM , Rating: 4
"...iPhone users are happier with their devices than Android users."
True. The percentage of simpletons and technically deficient is much higher among iUsers then among Android users and it is easier to make such users happy.




RE: iUsers are happier
By testerguy on 3/14/13, Rating: -1
RE: iUsers are happier
By DiscoWade on 3/14/2013 8:35:52 AM , Rating: 2
Do you not read and hear what people say? There are people out there, even on these forums, that would defend Apple even if they started kicking puppies. There are people out there that would buy iDirt for their garden and swear that it was better than the topsoil you can buy at Lowe's and Home Depot.

It is not too hard to prove that Apple has built a legion of blind followers that will be happy with whatever they put out. When I first bought my Galaxy S3 I had to get a new SIM card. I went to my local AT&T store to get a new SIM and there was a huge crowd of people waiting outside. I soon found out that the line was for people to buy the new iPhone 5 that was released that day by coincidence. Ask around, I will bet money this happened at every place that sold the iPhone 5 on launch day. These are people who would be happy with whatever Apple sold.

I am not saying Apple makes a bad product or that their strategy is wrong. I am saying that many people who love Apple products will like it even if it is horrible.


RE: iUsers are happier
By JPForums on 3/14/2013 8:56:38 AM , Rating: 4
quote:
"...iPhone users are happier with their devices than Android users."
Consider two statements the article makes.
quote:
He also mentioned a survey from ChangeWave, which stated that three-quarters of iPhone users say they're "very satisfied" with their experience while only half of Android users say the same.
And
quote:
Apple's iPhone only represented about 19 percent of worldwide smartphone shipments in 2012 while all Android-powered smartphones accounted for about 70 percent.
It would seem that 14.25% of the market is happy with their Apple devices and about 35% of the market is happy with their android device.

quote:
The percentage of simpletons and technically deficient is much higher among iUsers then among Android users and it is easier to make such users happy.
I'm not sure I agree with that. Consider, a lot of people, even in the ingenious, technically proficient crowd will tend to stick with what they know until given sufficient reason to change. Lets face it, when the original iPhone hit, there really wasn't much else out there that could compete. Android (1.6?) at the time was a joke. Palm ruined perhaps the best mobile OS made with shoddy hardware. RIM and Microsoft had yet to figure out the importance of touch and catered too heavily to the mouse and keyboard crowd. Any technically proficient users looking for a smartphone would have heavily considered the iPhone at the time.

Now, we have a rather polished Android. Microsoft's mobile OS has taken the crown for most innovative UI. RIM has finally come up with a compelling modern mobile OS. Yet many still stick with Apple. The reason is simple. Apple hasn't suddenly become worse, just because the competitors have stepped up their game. While the majority have found a reason to switch (price, feature set, storage expansion, etc.), the iPhone still works for what a great number of people use it for.


I like technological advancements
By chµck on 3/13/2013 10:55:29 PM , Rating: 2
It's amazing that we have 2ghz quadcore processors and MP-capable gpus in phones already, but is there really a tangible performance boost over what we had a year or two ago? I know it puts out great numbers for benchmarks and lets you swipe around the homescreen good, but what do users do that actually take advantage of all that power?




RE: I like technological advancements
By jimbojimbo on 3/13/2013 11:07:18 PM , Rating: 2
2GB of RAM buys you true multitasking and multiple windows at least in my Note 10.1. It's a powerhouse that no other device can match except the Windows 8 tablets and that's an entirely different league.


RE: I like technological advancements
By chµck on 3/13/2013 11:49:26 PM , Rating: 1
I wasn't talking about ram.
It needs 2gb cause it's a bloated emulator.


By manual123 on 3/14/2013 1:35:18 AM , Rating: 2
Indeed so comparing the specs straight up without taking that into effect is no different than me comparing the performance of my VM running windows and my native windows box.

I would be far more interested in hearing about code optimizations than just raw specs.


Sign up to nine accounts?
By jimbojimbo on 3/13/2013 11:03:24 PM , Rating: 2
What if we already have those accounts in the first place? Also, nine? What the hell is he counting? At least with Android I can choose what services I want instead of getting it forced down my throat because Apple thinks I should use it. The first time I got an Android device I didn't have to sign up for anything. I was already an Amazon member, had a Gmail account, and was a Dropbox member and a Netflix member. With those three you get all the services you would want. Amazon has music streaming and books, Dropbox is my cloud storage, Gmail has my email, calendar, contacts, more could storage, Google Voice, everything I need.
Android's strength is you get to install what you want when you want it. It's not just all there whether you want it or not.




9 Accounts?!
By geekman1024 on 3/14/2013 2:04:28 AM , Rating: 2
All I need on my Asus Memo Pad Smart 10 are my Gmail and Facebook accounts.

Apple thingie need 9 accounts? Sheesh.




Sour Grapes...
By cyberguyz on 3/14/2013 5:54:44 AM , Rating: 2
Did this guy really expect Apple's competitors to sit around with their thumbs up their collective asses?

They put out their iPhone 5 that barely slipped past the hardware standards enjoyed in the Android world of the day and patted themselves on the back. Too bad this guy couldn't look any further then then ends of his nose to see the Cortex A15s sitting in the pipe ready to leapfrog them within a couple months.

Then there is iOS... *shakes head, walks away*




By GotThumbs on 3/14/2013 9:24:16 AM , Rating: 2
quote:
Apple Marketing Head Trash Talks Android on Eve of Galaxy S IV Launch


The title says it all.

Apple is losing its MOJO and as consumers become more tech savvy.....they realize what other options are out there for them IMO.

Best wishes,




9 accounts?
By synapse46 on 3/14/2013 11:47:42 AM , Rating: 2
What 9 accounts is he talking about?

On my iphone I setup an apple id for the appstore and email.
On my s3 I setup gmail for play store and email.




By justmenow on 3/14/2013 2:48:02 PM , Rating: 2
As I use Google for most everything, starting up my new nexus 4,I put in one of my Gmail accounts, I have 6,everything across all accounts including FB, synched, although I haven't checked Amazon as I don't access that from my phone. His criticism of Android user experience would only be true if including 3.2 and earlier, JB makes iOS/Phones seem very primitive. Admittedly, the back key thing is huge and unconsiounable.




Go Phil Go
By hiscross on 3/14/2013 12:32:52 PM , Rating: 1
Bout time an Apple exec hits back. Good for him. Remember when Ballmer introduced the win7 tablet at CES in 2010 just few days before Steve introduced the iPad? Like That device worked so well. To MS credit they didn't steal any ideas from Apple. Wonder were Android and Samsung would be if they took MS approach? Hum ... just like RIM.




better hardware eh...
By Luticus on 3/13/13, Rating: -1
RE: better hardware eh...
By jimbojimbo on 3/13/2013 11:05:37 PM , Rating: 2
Apple can sell you 64GB... well, 48GB more than the 16GB for just $200 more. Yeah, you'll pay $200 for 48GB more. A 64GB microSD card costs $50.


RE: better hardware eh...
By Samus on 3/13/2013 11:55:59 PM , Rating: 3
Don't forget removable battery and NFC (which I use almost daily for either gas, tobacco, shopping at Target, Home Depot or even McDonalds...)

The S4 will also, as usual, cost less than the iPhone equivalent.

I also have to state that TO DATE, iOS doesn't even have widgets for the home screen. You have to go into an app to do anything. I honestly don't see how iOS is any more advanced than Blackberry OS5 from 2007 in regards to its UI (which also hasn't changed since 2007)


RE: better hardware eh...
By testerguy on 3/14/13, Rating: -1
RE: better hardware eh...
By Tony Swash on 3/14/13, Rating: -1
RE: better hardware eh...
By retrospooty on 3/14/2013 8:16:24 AM , Rating: 4
Agreed alot of specs dont matter. Both SOC's are plenty fast as are any high end phone from 2012. But there are some that do matter, like the screen size, res, DPI. Would you prefer a missing features list?

iPhone missing features.
- HD screens
- Edge to Edge display
- Micro SD card
- Removable batteries
- NFC
- Mini HDMI port
- Better Notifications
- Faster Voice search
- Widgets
- Live wallpaper
- Multi user support
- Multi Window support
- pop up browser(in a window)
- Wireless charging
- Eye scrolling
- Waterproof models
- Micro USB standardization

I was just pointing out the obvious there, but really, isnt it above Apple to act like a basement nerd on the internet like you Tony and try and detract from the competitions release with ridiculous comments? I mean we see that from you, but your not the head of marketing at Apple, you are just some schmuck. But I will say to Shiller the same thing I say to you.

You can huff and puff all you want, it doesn't change anything. Google is smashing boundaries, kicking ass and taking names and shows no signs of slowing. Apple on the other hand is stagnating and regurgitating the same crap. What are the odds the iPhone 5s is the exact same thing with a faster SOC and IOS7 that offers hardly anything over IOS6? 5, or 4 for that matter.


RE: better hardware eh...
By Jeffk464 on 3/14/2013 11:27:44 AM , Rating: 2
Makes you wonder why apple is stagnating with the pile of cash they have for RnD.


RE: better hardware eh...
By retrospooty on 3/14/2013 12:15:30 PM , Rating: 2
I do wonder that. If I were sitting on $100 billion, I would be putting alot more into R&D to put nails in teh coffins of the competition. Instead, they just sit on it and regurgitate the same thing year after year with minor improvements.

Oh, well, that is why Android caught up and then surpassed IOS. Apple had a huge lead, but now trails in form, funtion and features.


RE: better hardware eh...
By Helbore on 3/14/2013 1:56:31 PM , Rating: 2
Why pour your money into R&D when the masses will buy whatever you put out as "new and magical" anyway?


RE: better hardware eh...
By retrospooty on 3/14/2013 2:03:58 PM , Rating: 2
Because it wont last. At some point Apple will have to make some change to catch back up with the industry. The biggest thing that dispels the marketing myth are competing phones that are out there in people hands.

Marketing is marketing, but when people are out there and see thier friends and co-workers with better phones, with better screens and better features they tend to notice. As for the diehard faithfull that would buy anything from Apple? They arent in play anyhow. Most of the millions of iPhone users arent Tony Swash. They are just normal people that arent aware how much better the competition is.


RE: better hardware eh...
By justmenow on 3/14/2013 3:01:01 PM , Rating: 2
Don't know many with iPhones anymore, still see lots, just don't know them. Those with them are bedazzled by apple,tho they all run XP on their Mac's most of the time... very curious.


RE: better hardware eh...
By Helbore on 3/15/2013 9:51:59 AM , Rating: 2
quote:
Most of the millions of iPhone users arent Tony Swash.


God, imagine if they were. What a truly terrifying thought!


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