quote: But that's the point isn't it.
quote: At a minimum it appears Apple is making a whopping $422 profit on every $178 (manufacturing cost) phone sold.
quote: However, corporations should also practice people oriented pricing sometimes.
quote: I disagree. Companies should study the demand for their product at various price points and pick the price point that maximizes overall profit. That's "Business 101" and any company with outside shareholders not doing that should have their management fired.
quote: I don't see any risk in profits that are "not sustainable," so long as you manage your overhead costs so that you can cut prices in the future when/if competition requires it.
quote: It looks like they only costed the PCB. There is a ton of stuff conspicuously missing from that bom including the charger, the battery, the case, the packaging and the manuals