Apple will have to run apology ads

Apple and Samsung have been tied up in a UK court for quite some time following Apple's allegations that Samsung infringed on its patents with the design of the Galaxy Tab. Apple may have won a massive jury verdict against Samsung in the United States after Samsung was found to have infringed on patents having to do with smartphones, but the same can't be said about tablets in the UK.

The judge presiding over the appeal case in the UK has stymied Apple and upheld the original ruling. The original ruling stipulated that Apple had to run advertisements in certain papers and magazines to "correct the damaging impression" that Samsung is a copy.

The appeals judge did not overturn the decision to force Apple to run apology ads. BBC reports that the judge noted, "Because this case (and parallel cases in other countries) has generated much publicity, it will avoid confusion to say what this case is about and not about.”

The judge also stipulated that Apple has to add a link titled "Samsung/Apple judgment" to its homepage for a one-month period linking to the apology. Other apology ads are to be placed in the Daily Mail, Financial Times, T3 Magazine and other publications.

Reuters reports that Apple does have the right to appeal the decision to the Supreme Court. It remains unclear at this time if Apple will appeal again.

"I expect this will be the end of the line. An appeal to the Supreme Court is in principle possible but there has been no indication so far that Apple plan such an appeal," Darren Smyth partner at EIP, a specialist intellectual property law firm, told Reuters.

"For the design of tablets in Europe this should be the final word."

Sources: BBC, Reuters, TheNextWeb

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