Apple is no stranger to snagging a lot
of media attention with their press conferences, and today is no
exception. Last week, Apple announced that it would get "Back
to the Mac" and the company is appears to be firing on all
cylinders with its Mac portfolio.
33% of Apple's revenue comes from Mac,
and the computers have been showing 27% year-over-year
growth. The company also reports that for the month of August, it
had 20.7% of the retail PC market. So it makes sense that the company
would be focusing on its Mac platform today.
Apple introduced FaceTime with the
4, then later brought it to the iPod
touch (fourth generation). Now, Apple is adding FaceTime calling
to the Mac platform which will allow you to make video calls to both
iPhone 4 and iPod touch users. It's a pretty simple software addition
to the OS X that will be made available today in beta form.
For today's “entree” as Steve Jobs
described, he next jumped into OS X 10.7, “Lion”. Steve Jobs
describes Lion as incorporating the best features of iOS which is
used on the iPhone, iPod touch, and iPad. Some of the features that
Steve Jobs highlighted from iOS include:
Steve Jobs described that multi-touch
gestures when used on vertical surfaces (i.e. your laptop or desktop
screen), your arm becomes fatigued after long-term use. This is the
reason why Apple incorporates multi-touch gestures instead to
trackpads on the MacBook/MacBook Pro/MacBook Air, the Magic
Trackpad, and the Magic Mouse.
Next, the App Store is being brought to
the OS X platform with one-click download, free and paid apps,
automatic installs, automatic app updates, and apps will be licensed
to use on all of your personal Mac computers.
Launch Pad can be accessed from the OS
X dock, and it brings up a grid array of apps (think iOS) to allow
one-click access to your favorite apps. Naturally, like iOS, you can
create folders for your apps and flick through them using multi-touch
Fullscreen view is available to apps
now with Lion, and multi-touch gestures can be used to navigate
through the app or between other running applications when running in
fullscreen mode. Apple is also combining Expose, Full screen apps,
the Dashboard, and Spaces into a feature it calls "Mission
Apple plans to release Lion in Summer
2011. However, the Mac App Store will open within 90 days from today
for the Snow Leopard platform. App submissions will begin in
The company also announced its new
iLife 11 digital media productivity package which was leaked earlier
this morning. Steve Jobs highlighted three of the applications in the
software suite (which is included for free on all new Macs, and
available for $49 for upgraders), the first of which was iPhoto 11.
IPhoto 11 features a new fullscreen mode, Facebook enhancements, the
ability to email photos (without leaving iPhoto), new slideshows, and
Next up was iMove 11. New features
include all-new ado editing, "one step" effects, people
finder (can pinpoint individual people from a video stream), news and
sports themes, and the ability to create movie trailers with little
effort (this actually looked extremely cool from the demo presented
The last application from iLife 11
highlighted today was GarageBand 11. The new features include Flex
Time, Groove Matching, more guitar amps and effect, new piano and
guitar lessons, and a new "How did I play?" component. Finally, Steve Jobs announced the new MacBook Air, which is supposed to combine the best of the MacBook and the iPad. The MacBook is 0.68 thin at its thickest point, it tapers down to just 0.11 inches at its thinnest point, and it weighs just 2.9 pounds. It features complete unibody construction, a 13.3” LED-backlit display (1440x900), Core 2 Duo processor, NVIDIA GeForce 320m graphics, 802.11n wireless, two USB ports, full-size keyboard, multi-touch trackpad, and FaceTime. The new MacBook Air forgoes optical and hard drives, and will rely solely on flash for storage. The battery is rated at 7 hours using standard wireless web tests (the previous MacBook Air got 5 hours), and it can run on standby for up to 30 days.
There's also a smaller sibling, an 11.6” MacBook Air which weighs 2.3 pounds. It has a 1366x768 display and all of the features of its bigger brother. It's rated at 5 hours of battery life and 30 days of standby.
The 11.6” model will cost you $999 (1.4GHz, 64GB), $1,199 (1.4GHz, 128GB), while the 13.3” model will set you back $1,299 (1.86GHz, 128GB), $1,599, (1.86GHz, 256GB). MacBook Airs at those prices, unfortunately, only come with 2GB of RAM. However, it appears that the machines can be upgraded to 4GB as a factory option for an additional $100. All variants of the new MacBook Air are available to order today.
quote: Oh, and too bad you have to load Windows7 on it yourself.
quote: Are you seriously asking why Apple does not want to go with a sub par GPU solution that is Intel Integrated graphics?
quote: You mention gaming device, but I think you forget how the OSX environment makes use of 3D acceleration. Heck I don't even think that the Arrendale solution supports OpenCL, which is a must for Apple, considering how they are now tying it into the OS.
quote: I'm actually glad Apple is pushing back, Intel is trying to push sub par solution down our throats. The underlying technology on the GPU end is still the same, its just packed into a single die with a much improved CPU.
quote: They did in the past, a-la the Intel x3100 IGP's in various systems.
quote: Yes it can accelerate 3D, but so can an old 1994 DOS box with a 3dfx Voodoo rush, doesn't mean it's going to do anything exciting. For gaming, you cannot beat the PC, Mac has never been in the same league.
quote: how the OSX environment makes use of 3D acceleration
quote: I don't even think that the Arrendale solution supports OpenCL, which is a must for Apple, considering how they are now tying it into the OS
quote: Intel is trying to push sub par solution down our throats
quote: Yeah, they used it before when it was WAY slower than now, so why not use it now when it's MUCH faster?
quote: How come the old uberslow Intel video decelerator of the Core 2 Duo era was more than enough for OS X 3D acceleration, and now the new much faster version of Intel video is not enough? Are you high or what? You're definitely contradicting yourself here.
quote: Omni, you're sooo stupid, I don't even know what to say. OpenCL DOES NOT NEED GPU TO OPERATE! Did you know that? Did you know OpenCL can use CPU cores just as easy? So why then Apple can't go with OpenCL-over-CPU in this case?
quote: Much faster is irrelevent if the final product can't even match offerings that were released 2+ years ago
quote: If a developer specifically codes something to use the GPU's parralell processing abilities, its going to be shifted over to the CPU in which any advantage of using OpenCL is now lost.
quote: Apple put a lot of work into is encoding videos in SL, which is vastly sped up (up to 5x according to Apple) when using an OpenCL compatible GPU
quote: unlike OSX in which it has already been implemented
quote: which is too weak
quote: for games, the GPU is much more important than the CPU
quote: why should I/anyone care that the new Intel GPU benches twice as fast as their previous one?
quote: Why on earth would Apple take a step backwards in GPU performance?
quote: You asked, we told
quote: Well, you gave me your opinion
quote: First you must know: An arrandale culv uses more power than a core 2 culv. 10w versus 18w. Arrandale can use almost double the power. This is in part due to the inclusion of graphics.
quote: No room for a separate graphics in the Air. CULV I3 can only use build-in graphics, which is too weak. I think Apple did it right.
quote: That means anyone, including you and me, can download and look over the source code.
quote: Apple has introduced many initiatives to prevent security issues. One of the most interesting is known as address space layout randomization (ASLR)
quote: On top of that, OS X also offers tagged downloading of applications (a system that watches very closely what gets downloaded and run on your computer and alerts the user before it runs for the first time), stronger forms of built-in encryption, more robust firewall features that watch for malware-like activity and application sandboxing to prevent hackers from targeting program-specific vulnerabilities.
quote: Hippies don't have any money...
quote: Apple security model has always been security through obscurity.
quote: Perhaps the word "obscurity" isn't the right word anymore, but playing on semantics isn't going to make the argument any less valid. 5% of the market or 95% of the market, which would you go for if you wanted to make money. It's certainly no the 5% I know that. Viruses and such aren't limited to one country so it doesn't matter if Apple has a greater marketshare in the US.Considering that Macs have been the first to get hacked at the PWN2OWN for quite a while I'm going to go with; yea, that's the only reason it's not exploited. It's obviously much easier to get into them if people want to. If no one wants to break into your house then it doesn't matter even if you leave the front door wide open.
quote: If/When iOS replaces OS X then it'll certainly be a much bigger target and people will actually want to put the small amount of effort forward to make malware for it. Rather surprised that phones aren't a bigger target these days. Most people carry around so much information on their phones that's it's crazy. Must just be easier to steal phones or something.
quote: phones are not being hacked
quote: Clearly if you were after infamy then writing propagating malware that actually went on to infect many Macs in the wild would be a big hit
quote: yet no one, not one black hat hacker out there, not one antisocial unpleasant geek, has bothered to write a propagating hack for MacOSX. That's odd and needs an explanation
quote: and you are writing stuff for the Windows platform which is full of security measure and add-ons and where users in general have an awareness of malware threats
quote: then something else is preventing or deterring malware on the MacOSX platform - would could it be?
quote: My explanation for the fact that phones are not being hacked and stolen from is simple - phones don't run Windows
quote: That's not odd if you just get a little smarter, Tony. To get quickly propagating worm for example, you have to have a DENSE population of victim systems. But with Macs you have very sparse population, they are very few and very spread around in a "very thin layer", so how's this worm supposed to propagate if there are no direct connections between Macs?
quote: All computers connected to the internet are as connected as the next one - they are not sparse - there is no spatial element in the net
quote: Write a piece of malware for macs and you can hit anyone of those 30 million just like Windows malware can hit any PC
quote: 99.99% of malware is Windows desktop related
quote: I understand the resistance to conceding the self evident truth of Windows special insecurity
quote: No malware for macs. Doesn't matter how many Macs, market share doesn't matter - no malware.
quote: some say its because the architecture of MacOSX is better than Windows.
quote: macheads such as myself say its because the architecture of MacOSX is better than Windows.
quote: the experience of using Macs is better than the experience of using Windows. At least that's settled :)
quote: some say its because the architecture of MacOSX is better than Windows
quote: Open those eyes of yours, there are Mac viruses
quote: Actually, OSX is based on BSD, not linux.
quote: what does that make the iPad?
quote: power only counts when its Apple that is implementing it right Pirks?
quote: what you will be doing on a Macbook air over a Netbook?
quote: an Atom is often enough
quote: it certainly falls into netbook category, regardless of the CPU inside
quote: it surely does make a difference over traditional single core atoms
quote: I also know that the Atom 330 benches around 66% (or 2/3) of of the 1.6GHZ CULV variant being used in the Mac Book Air
quote: there is no true definition as to what a netbook is/is not
quote: All of the above for $1399 with 4GBs of ram. Can you please provide me with a Windows laptop that can do fulfill all of the above in the size/form factor and price <$1400?
quote: this and netbooks
quote: So Lion finally catches up to Vista + Live Photo Gallery?Multi-touch support? Windows 7 (with single-touch support back in XP)Full-screen apps? Windows 95App Store? pointless - just another way to suck consumers into the Apple universe.App Save/Resume? Possible with any application since non-volatile storage came around.
quote: Step 1: Examine device, see that it works as intended.
quote: However, I am thrilled that Apple is putting 11.6" and 13.3" (overpriced) notebook computers with SSD on the market. The Wintel notebook manufacturers will copy these combinations.
quote: X100e with Intel processor will run a lot faster than this
quote: X100e with Intel processor will run a lot faster than this,
quote: 1) Reduced memory footprint - There's no mention of memory usage
quote: 2) Secured memory access - It's already been proven that a wireless keyboard can access a Mac's RAM; who knows what else is possible?
quote: 3) Reduced CPU usage - Are there any optimizations?
quote: 4) Storage enhancements - Support for 2048 byte clusters?
quote: 5) Graphics support - A port of DirectX to entice game designers (I won't hold my breath)