profits are soaring, but the company isn't completely satisfied with its
performance. It's looking to move aggressively to try to beef up profits,
and it's leveraging its Genius Bar to do that. Genius Bar is Apple's
in-store service center, which contains tech members similar to Best Buy's
According to Apple leaks
site 9 to 5 Mac, Apple has been holding secret meetings this week
at its Retail stores, prepping employees for the rollout and sale pitch on a
new service, dubbed "Joint Venture".
Under the "Joint Venture" plan, customers would pay $499 USD per year
for various Genius Bar perks for up to five machines. Each additional
machine would cost $99 USD extra a year (no discount, eh?).
Provided perks include Genius Bar remote call support and in-store priority
access. Another perk reportedly will be loaner 15-inch
MacBook Pros during repairs which take longer than 24 hours.
For paying participants, Apple will reportedly hold special business-geared
workshops looking at helping customers increase productivity. These
workshops will only be free to Joint Venture members. Members will also
receive free setup services for their business installation, including
configuring Microsoft Exchange and transferring data from old machines.
While the service is more geared at business, it's possible that it may get
some uptake among Mac-using families as well.
The service will reportedly roll out March 2.
It was also recently revealed that part of Apple's retail plan is to subject
its consultants to stricter monitoring and force them to work
under an oversight company.