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Print 19 comment(s) - last by Any14Tee.. on Oct 16 at 3:55 PM

She will start the new position next year

Apple snatched up Burberry's CEO to fill a newly-created position on its retail team. 

Apple announced that Angela Ahrendts -- currently CEO of Burberry -- will join the Apple team as senior vice president of Retail and Online Stores. She will report directly to Apple CEO Tim Cook and start her new position next year. 

“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”


Prior to Apple, Ahrendts has been president of Donna Karan International; executive vice president at Liz Claiborne Inc., and now CEO of Burberry. She is responsible for significant global growth at Burberry. 

“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

A year ago, Apple fired its former retail head John Browett after his retail hiring formula ended up being a huge mistake. This new formula caused Apple to lay off several new retail hires (some that only recently finished their training) and significantly cut the hours of part-timers. Needless to say, this didn't make employees very happy, and Apple was forced to admit that it messed up. Browett had only been with the company six months. 

Source: Apple



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Chavvy
By eBob on 10/15/2013 3:57:28 PM , Rating: 2
Apple is going to become "chavvy" according to a Brit I once knew.




RE: Chavvy
By retrospooty on 10/15/2013 4:35:26 PM , Rating: 1
Going to? More than a bit late for that. Years too late.


RE: Chavvy
By Wazza1234 on 10/15/13, Rating: -1
RE: Chavvy
By retrospooty on 10/15/2013 5:53:50 PM , Rating: 1
I always saw a "chav" as something like what we would (in the USA) call a "Poser" n the 90's or a "Federline" today. Fake, for show, reduculous... In that sense, definitely it fits the iPhone crowd. If my understanding of the term chav is off, then I stand corrected.


RE: Chavvy
By Tony Swash on 10/15/2013 6:43:29 PM , Rating: 3
quote:
I always saw a "chav" as something like what we would (in the USA) call a "Poser" n the 90's or a "Federline" today. Fake, for show, reduculous... In that sense, definitely it fits the iPhone crowd. If my understanding of the term chav is off, then I stand corrected.


Chavs translates into US speak as a cross between gangbangers, trailer trash and hicks, those who it is claimed claim benefits (welfare) with no intention of doing a days work in their lives.

Chavs are probably not the target audience for Apple.

The use of the term chav in the UK is actually mostly associated with people who have lots of money trying to convince themselves that they are superior to those that don't have much money. It fits into a long tradition in our country of ridiculing and demeaning working people and the poor.

Almost everybody I have come across that actually uses the term Chav in a non-ironic way have been insufferable snobs.

This is an interesting take by Ben Thompson at his Stratechery site on the Angela Ahrendts appointment (I would include the link but the silly DT spam filter won't let me).

It ends with this:

quote:
One of the many bear arguments against Apple is that the basis of consumption in smartphones is changing from the user experience to price. While I’ve argued design and user-experience are sustainable differentiators, Apple seems to be driving the basis of consumption of their products to that of a lifestyle and statement of luxury, which companies like Burberry have done quite well and quite profitably.

Regardless, we’ve clearly never seen a tech company like this before. Perhaps it’s time to stop using tired PC tech company metaphors to predict their future.


RE: Chavvy
By retrospooty on 10/15/2013 9:13:22 PM , Rating: 2
I see, Tx.

Ya, doesn't sound like a good fit. I don't like the sound of the word anyway. You guys have so much great slang like bollocks, wanker and loo . Chavs seems kinda bland. ;)


RE: Chavvy
By Wazza1234 on 10/16/2013 2:44:35 AM , Rating: 2
quote:
The use of the term chav in the UK is actually mostly associated with people who have lots of money trying to convince themselves that they are superior to those that don't have much money. It fits into a long tradition in our country of ridiculing and demeaning working people and the poor.

Almost everybody I have come across that actually uses the term Chav in a non-ironic way have been insufferable snobs.


This is absolutely incorrect, could not be further from the truth.

A chav in England is NEVER used to describe rich people with issues (we describe them as ponses), a chav is someone who tucks their trousers into their socks, smokes at a young age, wears hoodys, gets girls pregnant, stands around street corners drinking beer, gets involved in dogging round the side of clubs, gets into fights, gets tattoos, lowers their Citroen Saxo with a custom exhaust, oversized alloys and tinted windows, wears a cap backwards.


RE: Chavvy
By retrospooty on 10/16/2013 8:14:04 AM , Rating: 2
I think he is saying the term is used by those people not used to describe those people.


RE: Chavvy
By Tony Swash on 10/16/2013 8:55:48 AM , Rating: 2
quote:
This is absolutely incorrect, could not be further from the truth.

A chav in England is NEVER used to describe rich people with issues (we describe them as ponses), a chav is someone who tucks their trousers into their socks, smokes at a young age, wears hoodys, gets girls pregnant, stands around street corners drinking beer, gets involved in dogging round the side of clubs, gets into fights, gets tattoos, lowers their Citroen Saxo with a custom exhaust, oversized alloys and tinted windows, wears a cap backwards.


Read what I said more carefully. I was describing people who use the word Chav. As I said people who use the word Chav are usually people with money who want to feel superior to those with less money. The caricaturing and stereotyping of poor people has a long and dishonourable tradition in England.


RE: Chavvy
By Wazza1234 on 10/16/2013 12:53:46 PM , Rating: 2
quote:
Read what I said more carefully


OK, well 'what you said' wasn't very clear:

quote:
The use of the term chav in the UK is actually mostly associated with people who have lots of money trying to convince themselves that they are superior to those that don't have much money


That sentence could just as easily be read as what the word 'chav' is associated with. In fact, I would argue that's how most people will interpret it.

quote:
As I said people who use the word Chav


Nope, you never said 'people who use the word Chav'. Which is the problem.

Anyway - it's not rich people who use 'chav' - they would tend not to use such a derogatory word. It got thrown about by pretty much everyone at high school / college. It's people with a social conscience making fun of people who don't.


RE: Chavvy
By eBob on 10/15/2013 6:45:55 PM , Rating: 2
That's what I thought, too. The only difference being that they wear a hat with Burberry's plaid coat lining on the outside.


RE: Chavvy
By Wazza1234 on 10/16/2013 2:46:28 AM , Rating: 3
quote:
I always saw a "chav" as something like what we would (in the USA) call a "Poser" n the 90's or a "Federline" today. Fake, for show, reduculous.


We'd call these types 'hipster'.


lolz
By Monkey's Uncle on 10/15/2013 2:18:51 PM , Rating: 2
This new item has been posted for over an hour and I'm the only one commenting.

Looks like nobody cares.




RE: lolz
By amanojaku on 10/15/2013 2:35:25 PM , Rating: 5
There's really no story, so most of the posts will be off topic, or rants about how Apple sucks or rocks. In the grand scheme of things, there isn't much the new SVP can do to hurt or help Apple. The last SVP made changes that screwed employees, and was canned in around six months. I'll give Apple credit for staying on top of its executives in order to maintain its culture, even though I don't like that culture. It's not a company that will get my business again for many years, if at all, but it works for the loyalists.


RE: lolz
By ClownPuncher on 10/15/2013 2:50:36 PM , Rating: 1
Apple sucks rocks.


RE: lolz
By Master Kenobi (blog) on 10/15/2013 3:40:35 PM , Rating: 2
She needs different glasses to improve her image. The ones she has are a bit too large for her face.


RE: lolz
By inperfectdarkness on 10/16/2013 2:51:33 AM , Rating: 2
It's important only that she LOOKS intelligent. She'll fit right in at Apple.


Burberry?
By PontiusP on 10/15/2013 6:54:26 PM , Rating: 2
I like to wear my $300 Burberry swim trunks to Encore Beach Club and just post up there, straight stuntin.




Apple hard core without the pips
By Any14Tee on 10/16/2013 3:55:51 PM , Rating: 2
Watch this space - the new Apple-Burb smart bag coming to your store. Innovation and inspiring - you just open the bag and it WORKS.......Apple...Whhhoooh...wow.




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