Sources: Engadget, Marco Armanet
quote: Due to the high speeds that these cables are rated for (10Gbps down and 10Gbps up simultaneously), a chip is integrated into the connectors.
quote: Ethernet has had cables which deliver those speeds for years, and they do not have overpriced chips. In addition, the Ethernet cables are not limited to 3 meters.
quote: The company also retails a $999 USD Thunderbolt Display for use with its laptops and desktops. That display packs a "2560-by-1440 LED-backlit display
quote: The difference will be price. Apples brand name recognition sells at a very high premium