Apple Designer: Money Isn't Apple's Main Objective
July 31, 2012 1:17 PM
(Source: Warner Bros. Pictures)
Jony Ive, SVP of Industrial Design at Apple Inc.
Designing great products is the main goal
Jonathan Ive, senior vice president of industrial design at Apple, recently said that money isn't Apple's main goal while giving a speech at the British Embassy's Creative Summit.
"We are really pleased with our revenues, but our goal isn't to make money," said Ive. "It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful, people will like them and if we are operationally competent, we will make money."
Ive brought up Apple's rough time through the 1990s when it nearly went bankrupt, saying that former CEO Steve Jobs rescued the company by putting effort into the design for better products -- which eventually led to the company's huge pile of cash.
"I refute that design is important," said Ive. "Design is a prerequisite. Good design -- innovation -- is really hard. We say no to a lot of things that we want to do and are intrigued by so that we only work on a manageable amount of products and can invest an incredible amount of care on each of them."
reported record financial earnings
quarter after quarter since the release of popular gadgets like the iPhone and iPad. In the most recent quarter, Apple posted
$35 billion in sales and a net profit of $8.8 billion ($9.32 per share). These figures missed Wall Street's expectations of
$37 billion in sales and a net profit of $10.36 per share, but the numbers are still good. The company
blamed the earnings miss
on slow economies and anticipation for the next-generation iPhone.
Ive's comments mirror current Apple CEO Tim Cook's words back in February of this year, where he said that the company had
"more money than it needed."
"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki
Apple: iPhone Anticipation, Slow Economies Caused Q2 2012 Earnings Miss
July 25, 2012, 1:46 PM
Apple CEO Tim Cook: We Have More Money Than We Need
February 24, 2012, 8:13 AM
Apple Has Another Blowout Quarter with $13B in Profit; Sells 37M iPhones, 15M iPads
January 24, 2012, 5:02 PM
What is Flagship Sony’s XperiaX Smartphone?
October 25, 2016, 5:00 AM
The Galaxy C9 Pro Samsung Smartphone Has 6GB RAM
October 24, 2016, 4:29 AM
The Unlocked Moto Z Play Launches for $449.99 Today.
October 22, 2016, 5:00 AM
Nintendo Announced Next Game Machine to be Portable “handheld”.
October 21, 2016, 5:00 AM
Do you hate to do yard work?
October 20, 2016, 5:00 AM
Smart Technology Mood Collar To Understand Your Dog’s Emotions
October 17, 2016, 5:00 AM
Most Popular Articles
Car Insurance - The Hidden Discriminatory Practise
October 18, 2016, 5:00 AM
Cyber Hackers Threaten Security of Lifesaving Medical Devices
October 19, 2016, 8:09 AM
8 Days to Apple's October Event
October 19, 2016, 8:22 AM
Is Razer Blade Stealth Laptop For You?
October 16, 2016, 5:00 AM
Tesla Announces Level 5 Autonomous Driving
October 19, 2016, 8:30 PM
Latest Blog Posts
Medical Council of India Makes Generic Medicines Mandatory
Oct 25, 2016, 5:00 AM
MacBoo Pro 2016: Release date Oct. 27
Oct 24, 2016, 7:16 AM
Mac Users, Try this if Your Mac is Infected?
Oct 23, 2016, 7:00 AM
Tips to Prevent Smartphones From Overheating:
Oct 22, 2016, 5:00 AM
Nasa Flies Drones at Nevada Airport
Oct 21, 2016, 8:21 AM
T-Mobile Data Problems
Oct 20, 2016, 10:17 AM
Annoying Apple Watch Problems and How to Fix Them
Oct 20, 2016, 5:00 AM
Your Mail May Soon Be Delivered By Robot
Oct 19, 2016, 9:34 AM
2018 Jeep Wrangler Prototype Sells At Junkyard
Oct 18, 2016, 5:00 AM
Samsung Shines with Gold Edition Tablet
Oct 17, 2016, 9:24 AM
Tesla Hints Mysterious Product Debut for October 17th
Oct 16, 2016, 10:14 AM
Samsung Galaxy Note 7 Phones on US flights
Oct 15, 2016, 5:00 AM
Comcast Fined $2.3 Million For Unconfirmed Services Charged To Customers
Oct 14, 2016, 5:00 AM
“American singer / songwriter “Bob Dylan is awarded 2016 Nobel Prize in Literature.
Oct 13, 2016, 10:33 AM
Battery Defect in Medical Device
Oct 12, 2016, 5:00 AM
IBM Bolsters Social Services Sector With Technology Grants
Oct 11, 2016, 5:00 AM
Scientists Sound Alarm on Climate but US Still Toys With Skepticism
Oct 10, 2016, 5:00 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information