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Jony Ive
But he says Apple's products aren't in that category

Jony Ive is the quiet creator behind Apple's most famous products, but over the weekend, he gave an interview to The Sunday Times about the current state of design, Apple copycats and even memories of the late Apple CEO Steve Jobs. 

Ive, senior vice president of design at Apple, said that there's a general misconception that users don't care about design as much as other aspects when it comes to today's gadgets, but added that Apple has challenged that way of thinking. 

"We're surrounded by anonymous, poorly made objects," said Ive. "It's tempting to think it's because the people who use them don't care — just like the people who make them. But what we've shown is that people do care. It's not just about aesthetics. They care about things that are thoughtfully conceived and well made.
 
"We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity — for giving a damn."

Ive went on to say that Apple's future is limitless as technology continues to evolve and present new opportunities. But a current aspect of of the tech industry that seems to be holding innovation back is copying the products of another company. 

In fact, Apple has been in a lengthy battle with its top smartphone competitor Samsung since April 2011, when Apple initially called Samsung an iPhone and iPad copycat. The two have been flinging lawsuits back and forth ever since with attempts to ban each other's products. 

"It's theft," said Ive. "What's copied isn't just a design, it's thousands and thousands of hours of struggle. It's only when you've achieved what you set out to do that you can say, 'This was worth pursuing.' It takes years of investment, years of pain."

Ive is a longtime member of Apple. He joined Apple's design team back in 1992 and most recently took the reins with iPhone 5S/5C and iOS 7 design. He even had a solid relationship with Jobs, which was no easy task. 

Jobs passed away in October 2011 after complications with pancreatic cancer. But it's not uncommon for Apple team members who were close to him to recount old times with the headstrong leader of the Cupertino tech giant. 

"We'd get to the hotel where we were going, we'd check in and I'd go up to my room," said Ive, referring to an experience with Jobs. "I'd leave my bags by the door. I wouldn't unpack. I'd go and sit on the bed and wait for the inevitable call from Steve: 'Hey Jony, this hotel sucks. Let's go.'"

Source: The Sunday Times



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Poorly made objects? Too ironic.
By retrospooty on 3/17/2014 2:16:18 PM , Rating: 5
Like this ? http://vr-zone.com/articles/apple-launch-8gb-iphon..."

Sorry, also too ironic about copying.

"It's theft," said Ive. "What's copied isn't just a design, it's thousands and thousands of hours of struggle. "

So when Apple copied these 10 things it was theft?
http://www.businessinsider.com/features-android-ha...

Seriously Apple, just shut up about the copying. You do it as much if not more than most other tech companies. People couldn't care less about who did what first 7 years ago. People will buy who does the best product today. You need to concentrate on making the best product TODAY, where you are being left behind. Your feature set is shamefully lacking and getting worse with every new generation of products.




By Cheesew1z69 on 3/17/2014 2:21:08 PM , Rating: 1
quote:
Like this ? http://vr-zone.com/articles/apple-launch-8gb-iphon..."
I take this as, "it didn't increase our market-share as much as we hoped so let's bring a cheaper one out to try to grow it"


RE: Poorly made objects? Too ironic.
By marvdmartian on 3/17/2014 2:22:54 PM , Rating: 5
I'm certain they'd say that wasn't copying, it was taking a vague concept, and improving it. With magic fairy dust!

It's only when someone else does it, that it's copying, and BAD .


By retrospooty on 3/17/2014 2:29:03 PM , Rating: 5
LOL... Right. Because copying highly useful things like multitasking, drop down notifications, opening apps from lock screen, OTA updates, Front camera, Web OS's task switching, and WPs flat look and feal and a plethera of other features is vague concepts, but rounded edges and "bounce back" animation is highly critical important innovations.

We are surrounded by crap, but most of it is of the verbal and hypocritical variety coming from Cupertino.


By sprockkets on 3/17/2014 3:22:44 PM , Rating: 2
Contributing to the RDF is a requirement for working high up at apple.


RE: Poorly made objects? Too ironic.
By Reclaimer77 on 3/17/2014 3:31:23 PM , Rating: 5
Jesus Christ the smug sanctimonious demeanor of Apple employees never ends. This guy hits every bullet point on the list! Narcissism, check. Perfect mix of middle aged douchebag and aging hipster, check.

They must drug the water supply or have an HR department staffed with self-fart smellers. I almost can't believe a single corporate entity can have this much concentrated, consolidated, smugness.


By superstition on 3/19/2014 1:33:36 AM , Rating: 1
Ive is responsible for some very appealing and practical designs.

The iMac with the metal adjustable arm, for instance, is really great-looking and was especially functional in a computer lab environment.

It is true that a lot of designs are mediocre. There is mediocrity to be found everywhere, including at Apple. Some of the changes that have been made to the Mac OS over the years have been regressive. No one always gets it right.

Your cartoonish oversimplification of Apple is worse than Ive's generalizing because at least he does have good products to back up his boasting. Ive's iMac design alone enhanced my university for many years. What have your products done for me?


By Motoman on 3/17/2014 4:57:07 PM , Rating: 2
quote:
Apple Design SVP Jony Ive: We're Surrounded by Anonymous, Poorly Made Objects


Because being surrounded by Apple-branded, poorly made and wildly overpriced objects is better?


By Solandri on 3/17/2014 5:55:30 PM , Rating: 3
quote:
So when Apple copied these 10 things it was theft? http://www.businessinsider.com/features-android-ha...

Those are functional features. Obviously it's ok to copy them.

He means it's theft to copy design features. Like this:
http://gizmodo.com/343641/1960s-braun-products-hol...


RE: Poorly made objects? Too ironic.
By hiscross on 3/17/2014 5:59:19 PM , Rating: 1
I am Shocked that you didn't mention how google helped Obama get re-elected by hiring a team to use Big Data. Also, does Google send all of your data to the NSA, by default.


By retrospooty on 3/17/2014 6:45:42 PM , Rating: 2
Are you really shocked that no-one mentioned a completely unrelated subject on an unrelated company? Really?


By Gio6518 on 3/17/2014 7:59:55 PM , Rating: 2
Or how OBAMA overturned the ITC to ban Apple products because of copyright infringement...


By Jeffk464 on 3/17/2014 6:48:52 PM , Rating: 2
quote:
People will buy who does the best product today.


I won't if it comes from apple, far to much mark up and control over the user experience for my taste.


RE: Poorly made objects? Too ironic.
By robinthakur on 3/18/2014 7:08:03 AM , Rating: 2
To give him his dues, the guy is a designer concentrating on look and feel, and is probably on of the most famous individual consumer tech designer ever, so give him a break. His designs have been emulated (that's putting it nicely) very closely since Samsung brought out the Galaxy S which looked exactly like the iPhone 3GS in all but name, because they had no credible phone design skills of their own.

Thanks to Ive, you have Ultrabooks that all look the way they do because of his design on the Macbook Air. All-in-ones probably wouldn't even be on the market any more without the iMac and we'd still be using beige non descript boxes designed by people who valued function over form.

The iPad/tablet also wouldn't exist and people would still be using those woefully inadequate Microsoft convertible tablet things and poking them with tiny digital pens. Imagine what the phone industry would be like now without the iPhone shaking everybody awake in 2007. You wouldn't have Android (in its current form) and Windows CE would still look like it did in 2007.

No, I'd say we have a great deal to be grateful for, not just if you are a Apple owner but because his design has gone beyond Apple to be aped by the entire industry.


By retrospooty on 3/18/2014 8:01:47 AM , Rating: 2
"his [Jony Ive] design has gone beyond Apple to be aped by the entire industry"

Really? Check Solandri's link. http://gizmodo.com/343641/1960s-braun-products-hol...

I would say it's another case of Apple aping and acting like they didnt then getting credit, like always.


By Cheesew1z69 on 3/18/2014 9:58:45 AM , Rating: 1
quote:
Galaxy S which looked exactly like the iPhone 3GS in all but name
May want to get your eyes checked if you think it looked exactly like it. It looked nothing like it.


Yes My Phone Is Poorly Made
By Arsynic on 3/17/2014 3:04:30 PM , Rating: 2
But then again I was going to replace it next year anyways. If you're a grandma who plans to keep her iPhone for 5-6 years, then care about build quality.




RE: Yes My Phone Is Poorly Made
By retrospooty on 3/17/2014 4:32:44 PM , Rating: 2
That would work if "quality" was truly a part of it. I cant tell you how many iPhone 4 and 4S and now starting 5's we have had to replace. The build quality is better than some cheaper low end phones, but they certainly do not last longer than other high end phones. They have a higher quality "look and feel" than some of their competitors, but definitely not better longevity.


RE: Yes My Phone Is Poorly Made
By AnalogToDigitalKid on 3/17/14, Rating: 0
RE: Yes My Phone Is Poorly Made
By Solandri on 3/17/2014 6:33:49 PM , Rating: 2
Note: I actually want both iOS and Android to succeed. I firmly believe two (or more) strong competitors will give us greater products than one strong competitor plus a bunch of weak ones. I only come across as anti-Apple because (1) I disagree with their lawsuits, and (2) more of Apple's defenders are from the looney fringe than Android defenders.

The vast majority of people I see buying Android devices are buying within their means. Sure they want the top-tier phone, but they understand they can't afford it. So they settle for a cheaper mid-tier or low-end phone. Likewise, a lot of people I see buying Android devices want an iPhone or iPad, but can't justify the price on their budget.

The majority (not vast, but still a majority) of people I see buying Apple devices have no business spending that much money on a phone, tablet, or laptop. One of my friends is the classic starving musician. He gives lessons and makes just enough to get by. He begged and pleaded with me to help him buy a cheap laptop, which I did. I recommended $500 and $400 laptops, but he kept saying he couldn't afford to pay that much, until he finally bit on a $235 refurb Dell Vostro. (That was 2 years ago, and it currently sells for about $260 on eBay - that's how good a deal it was.)

I found out later he spent $650 on a 64GB iPad. (Might've been $750. I just remember being appalled that he paid that much. The extra $50 was to have it engraved with his name.)

theoatmeal.com/comics/apple
This Oatmeal comic is supposed to be humor, but I'm finding that it hits pretty close to home for a lot of people I know who own Apple products. These are people who when we hang out tell me they can't go to an amusement park, or can only put in a half a tank, or want to eat dinner at In-N-Out instead of a full service restaurant because they don't have the money; who are immensely grateful when I offer to pay the full bill; who mention in casual conversation that they're barely able to pay the minimum on their credit card bill. Then later I see them sporting a shiny new iPhone or iPad. It makes you want to cry...


RE: Yes My Phone Is Poorly Made
By Reclaimer77 on 3/17/2014 6:56:07 PM , Rating: 2
quote:
The vast majority of people I see buying Android devices are buying within their means. Sure they want the top-tier phone, but they understand they can't afford it.


Can we just stop with this?

Android on-contract phones cost just as much as the iPhone. Unless you're talking bottom end models.

But just stop perpetuating this myth that only rich people can afford Apple products, and everything else out there is for like poor people or something.

We CAN afford iPhones. We just don't WANT one!


RE: Yes My Phone Is Poorly Made
By KoolAidMan1 on 3/17/14, Rating: 0
RE: Yes My Phone Is Poorly Made
By retrospooty on 3/17/2014 9:18:57 PM , Rating: 2
"Android is mainly a budget ecosystem"

Very narrow. Android is an all inclusive flexible ecosystem. It supports everything under the sun, low end high end and a TON of features IOS doesnt.


RE: Yes My Phone Is Poorly Made
By Reclaimer77 on 3/17/2014 10:23:06 PM , Rating: 2
Exactly. It's the same as someone trying to say "Windows is a budget ecosystem".

Oh really? I just spent over two grand on my latest PC build.

Just more Appleite smugness.


RE: Yes My Phone Is Poorly Made
By KoolAidMan1 on 3/18/2014 12:13:32 AM , Rating: 2
Android is an all inclusive flexible ecosystem that mainly sells in the low end. The high end exists but its marketshare is much smaller than iOS running on premium hardware and Android as a whole.

Its fine if you like Android on high end devices. I had big issues with Android but nobody is debating your preferences. To say that it doesn't mostly run on low end hardware and that its high end isn't a niche is denial.


RE: Yes My Phone Is Poorly Made
By retrospooty on 3/18/2014 12:58:52 AM , Rating: 1
Ok, but that isnt what was said. You said Android is "mainly a budget ecosystem". I said "Android is an all inclusive flexible ecosystem. It supports everything under the sun, low end high end and a TON of features IOS doesnt". What you said isnt correct, its an extremely expansive ecosystem that supports much higher high end than IOS and supports low end as well as every step in between... Of course the low and mid range sells the most. 1.5 million a day cant all be high end... Anyhow the low end doesnt take anything away from the high end. Just like the 5C doesnt make the 5S a lesser phone, its just a cheaper option.


RE: Yes My Phone Is Poorly Made
By KoolAidMan1 on 3/18/2014 1:25:18 AM , Rating: 2
Yes, Android is mainly a budget ecosystem, that's exactly what I said.

Your argument seems confused. I can't tell if you're talking about Android as a whole or just the high end. Solandri and I are only about the high end. The G2 and One both flopped and the GS4 didn't sell much better than the GS3. Low end hardware is most of Samsung's sales. The G2 only sold about 2 million units in the last four months of last year. LG wanted to sell 10 million. HTC is still posting losses and poor sales. In the same time period 150 million iPhones were sold, more than the year before.

Yes, 1.5 million Android activations a day can't be all high end. It mostly ISN'T high end is what you're either missing or ignoring.


RE: Yes My Phone Is Poorly Made
By retrospooty on 3/18/2014 1:36:30 AM , Rating: 2
"It mostly ISN'T high end is what you're either missing or ignoring."

I know. I agree, I am only interested in the high end as well. I didnt say it was mostly high end sales, I dont care how many low end are out there... What part of this arent you getting? - Of course the low and mid range sells the most. 1.5 million a day cant all be high end... Anyhow the low end doesnt take anything away from the high end. Just like the 5C doesnt make the 5S a lesser phone, its just a cheaper option.

Featurewise, the iPhone 5S is lesser than a low end Android. Its feature set is severely lacking to be called a "High end phone". IF the huge list of missing features isnt things you want, and you like a small low res low PPI phone, then the iPhone is great. Well built and fast as hell. But you have to admit there is an awful lot missing for a high end phone.


RE: Yes My Phone Is Poorly Made
By KoolAidMan1 on 3/18/2014 8:07:01 AM , Rating: 2
Great, so we agree that Android is mostly on low end phones and that Android on high end is a relative niche. What were we arguing about again?

And how is an iPhone lower feature set than a low end Android phone? That is some crazy fanboy talk. It is faster than flagships, forget the majority of Android hardware being sold cheap in China and India. The software is also second to none. I've done Android and WP for years and I'm through with bad iOS ports, waiting on apps, or just not getting them.

Is ~330 PPI bad now? Since when was that a bad resolution? Shouldn't these companies work on getting UI smoothness and responsiveness up before pushing 400+ PPI which is past the point of being distinguishable? Fix that input lag and stutter before giving strained GPUs even more than they can handle.


RE: Yes My Phone Is Poorly Made
By retrospooty on 3/18/2014 8:43:36 AM , Rating: 2
"And how is an iPhone lower feature set than a low end Android phone? "

List posted here just last week. Not to get into a whole huge debate about it, but you have to admit that is a REALLY long list of things that modern smartphones do that IOS cannot. And like I said on that post, its not about the individual things that you may not need, its about flexibility to support thing that others DO need. Its a HUGE list that demands respect.
http://www.dailytech.com/Article.aspx?newsid=34517...

" Fix that input lag and stutter before giving strained GPUs even more than they can handle."

Samsung is horrible for this but it isnt Android, the issue has been fixed for many versions- other than Sambloat which takes some defauly app disabling to get working fast. A clean Android ROM is super fast and responsive - no lags whatsoever. You need to update your outlook to 2014, or at least 2013.


RE: Yes My Phone Is Poorly Made
By KoolAidMan1 on 3/19/2014 2:27:42 AM , Rating: 2
Its a list with some good things like bigger screens, other things that come with a cost like SD card slots and replaceable batteries, others that aren't needed like HDMI when there are wireless options like Chromecast/Airplay/Miracast, and gimmicks that don't even work like Sambloat eye scrolling and air gestures.

Its a lot of things that fill up bulletpoint lists instead of features that function well. Right now its offset by UI lag and bad software ports. The best apps are almost all from Google, and even there they've been falling short. Google Voice was bad and that's being discontinued and rolled into the even worse Google Hangouts.

I like Android for the potential it has, its just really halfa** a lot of the time. It presents lots of options if you need them, they just aren't the best ones for me right now. I may go back to Android in the future. I may even go WP if it can get apps, but I doubt it. I almost got a Nexus 5 to go with my iPad, but for now I'll roll all iOS and see what happens. Pretty happy so far.


RE: Yes My Phone Is Poorly Made
By kattanna on 3/18/2014 10:55:07 AM , Rating: 3
quote:
theoatmeal.com/comics/apple


ok, now that was funny

thanks


Ive is right....
By EasyC on 3/17/2014 5:52:14 PM , Rating: 3
quote:
What's copied isn't just a design, it's thousands and thousands of hours of struggle.


Let's face it. He's right. It would take an Apple engineer or fan thousands of hours of struggle to create a rectangle with rounded corners...




RE: Ive is right....
By Motoman on 3/17/2014 6:39:40 PM , Rating: 3
[stands and salutes...cries a little]


True
By TheDoc9 on 3/17/2014 2:11:56 PM , Rating: 2
He made some factual statements that no one would disagree with. However, he mixes opinions with general facts about how well Apple designs products.

In my opinion, Apple phones look dated and small. They remind me of children's toys. The new Apple headquarters looks like a distopian nightmare. Oh wait, these are facts ;)




RE: True
By chmilz on 3/17/2014 3:02:17 PM , Rating: 2
From May to Oct I had a low-end WP8 HTC 8s - barely had enough storage to put apps on it. After accidentally smashing it I bought a used Nexus 4. I have a company provided iPhone 5 through my employer.

I would take both the wimpy 8s and my Nexus 4 over the 5 any day of the week. The only place the iPhone beats either of those devices in overall useability, is if you also own an Apple TV, and to a lesser extent, an iPad or Mac. Which I don't.


Of course
By cknobman on 3/17/2014 2:20:59 PM , Rating: 2
Of course Ive is surrounded by poorly made anonymous objects HE WORKS AT APPLE!!!

They have been making the same damn thing for 7 years now!! Every one of their devices looks the exact same just either stretched or shrank down in size.




RE: Of course
By retrospooty on 3/17/2014 2:31:48 PM , Rating: 2
Yup... When meme stops being funny and true it will be a good day. http://imgur.com/XJXrOXu

Also funny in context... http://imgur.com/XZ7GTxU


If they spent the money
By spamreader1 on 3/17/2014 2:33:56 PM , Rating: 2
they used on litigation of their questionable patent portfolio on r&d I wonder where they would be now?




Chatty Fellow
By ctodd on 3/17/2014 2:51:10 PM , Rating: 2
I bet he's one of those touch-feely blokes that you can't shut-up for nothing!




XD
By Motoman on 3/17/2014 4:59:57 PM , Rating: 2
I have a feeling that Apple would suck a lot less if Jonny Ive was actually John Five:

http://www.mansonwiki.com/wiki/John_5




That must be it
By bug77 on 3/17/2014 5:37:55 PM , Rating: 2
I mean, there's no chance Apple is capitalizing on people's insecurity and/or the (perceived) feeling of inadequacy by making them feel special because they own stuff (tools basically). No sir, not one chance. It's the pixie dust, I tell you.




How pleasing
By tonyswash on 3/17/14, Rating: -1
RE: How pleasing
By retrospooty on 3/17/2014 11:56:26 PM , Rating: 3
Oh please... Blood pressure? We are laughing at the irony and hypocrisy of his comments. You on the other hand are starting to see the "Post Apple mobile world" emerging and it makes you nervous Because far too much of your personal identity is tied up with a company.


RE: How pleasing
By lawrance on 3/18/2014 12:06:20 AM , Rating: 2
Well said sir! Well said.


RE: How pleasing
By atechfan on 3/18/2014 6:54:21 AM , Rating: 2
Apple is suffering the same fate in the mobile world as they did in the PC market, and it is scaring the hell out of you. So here you are, spinning again.


“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs

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