 Apple is apparently very protective of its iPad. It cut off a long-term contractor after it shopped a tablet prototype to competitors. (Source: Wired)
SurfaceInk and Apple have permanently parted ways
The
New York Times reported
on Thursday that Apple has permanently
severed ties with engineering design company SurfaceInk.
San Jose, California-based SurfaceInk's work for Apple reportedly
spanned close to a decade and likely involved the wildly successful
iPod series. Apple's confidentiality agreements prevent the
company from revealing what work it did for Apple over the
years.
Eric Bauswell, the company's founder and chief
executive, confirmed that the pair had parted ways saying the pair
had "gone in separate directions". He stated,
"Apple’s growing awareness of our turnkey capabilities.
I think they view our capabilities as an opportunity for
competitors."
The interesting thing is that SurfaceInk
has long designed
products for Apple's competitors. The company designed Palm
handsets and also had contracts with Hewlett-Packard in the personal
computer sector. The company was founded in 1999 and currently
employs 50 people.
It appears what really got Apple enraged
was when SurfaceInk showed off a prototype 12.1-inch tablet computer
at a trade show. Apple apparently viewed the tablet as enough a
threat to kill its relationship with the long-term partner --
probably about as good an advertisement for the device as
possible.
Apple is overly protective of the iPad, in part, due
to the fact that it's the last hardware product that it makes
that remains
the dominant player in a growing market. The iPhone is
being left
behind by an army of Google Android smartphones and still
remains behind Blackberry maker Research in Motion. And the
iPod series has generally
seen sliding sales in the past couple years.
Apple
refused to comment on the development.
While no true iPad
competitors are currently available (unless you count the 5-inch Dell
Streak mobile internet device a tablet computer), a number of
competitive tablets are expected to soon launch.
The webOS-powered
HP Hurricane and Eee
Pad are among the first expected to hit the market.
Samsung is also preparing an
Android tablet, the 7-inch Galaxy Tab, which reportedly will
employ the company's super-fast
Hummingbird ARM processor.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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