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Apple's "new iPad" and iPad 2 continue to trounce the competition

Although there was a semblance of a tablet market that had been around for nearly a decade in the PC space, it wasn't until Apple's iPad launched in 2010 that the market really took off. The original iPad was a success for the boys from Cupertino, while the iPad 2 took Apple's tablet sales through the roof. According to the latest figures from IDC, it appears that the "New iPad" is continuing that trend, putting it far ahead of its Android-based rivals.
While overall tablet sales were predictably down from the holiday season (28.2 million units shipped in Q4 2011) to 17.4 million units in Q1 2012, it still represented a 120 percent increase compared to Q1 2011 (7.9 million units). Not surprisingly, Apple's iPad led the way with 11.8 million tablet shipments during the first quarter.
"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers," said Tom Mainelli, research director for Mobile Connected Devices at IDC.
Apple was no doubt helped out by its decision to keep the year-old iPad 2 (16GB, Wi-Fi) onboard to lower the price of entry for its tablet family to $399.

Android tablets, however, took a nose dive in market share during the first quarter, with Amazon falling from second place in shipments to third place, effectively swapping spots with Samsung. The sharp decline in Kindle Fire sales along with an overall weakness in Android-based tablet sales allowed Apple to rebound from a worldwide market share of 54.7 percent in Q4 2011 to a stronger position of 68 percent in Q1 2012.
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli continued.
Mainelli also expects Amazon to ship a larger version of its Kindle, presumably with a 10.1" display. Unlike the current Kindle Fire, which uses a heavily modified fork of Android 2.3, the larger tablet will use the mainstream version of Android used by tablet makers like Samsung, Toshiba, and Lenovo.

Source: IDC Group [press release]

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With only 5.6 million
By Ushio01 on 5/3/2012 3:08:46 PM , Rating: 3
non Apple tablets shipped how long will it be before companies start abandoning the market?

The ipad sells because it's by Apple not because people specifically want a tablet and it can't be sustainable for so many companies to continue to throw good money after bad.

RE: With only 5.6 million
By troysavary on 5/3/2012 3:40:30 PM , Rating: 3
The non-Apple tablet market will not take off until Win* based tablets.

RE: With only 5.6 million
By troysavary on 5/3/2012 3:41:01 PM , Rating: 2
Win8 I mean.

RE: With only 5.6 million
By Wonga on 5/3/2012 4:08:38 PM , Rating: 2
I think you're right. With Win 8 tablets having access to Microsoft Office and other professional apps, I can see the iPad and Android tablets quickly falling into 2nd and 3rd place.

I know I'd consider a tablet if it could have a keyboard attached and would let me do some real work on it.

RE: With only 5.6 million
By kmmatney on 5/3/2012 6:28:47 PM , Rating: 2
I still have a hard time imagining using a tablet for "work" - even if it had Microsoft office (and the iPad already haa Pages app for creating word documents). I can't imagine people doing real work with a net-book either, but I'm sure they do...

RE: With only 5.6 million
By troysavary on 5/4/2012 7:35:42 AM , Rating: 4
AMD Fusion based tablets will be far more powerful than the Atom netbooks of the past few years. Hell, even Atom based tablets will be better, now that Intel has gotten off their ass and realised that the Atom was badly in need of updating. Personally, I expect X86 tablets to sell much better that ARM tablets in the Win8 tablet market. Windows on ARM is good for iPad-lke toys, but anyone wanting a tablet for work is going to want to be able to run the software they are used to using.

RE: With only 5.6 million
By NellyFromMA on 5/4/2012 8:23:53 AM , Rating: 2
It's not for general purpose work the way we work on our PCs. It's kind of coming into focus for me a bit. These devices will only be 'work' useful in situations where mobile is preferable to desktop and particularly where internet access enables new opportunities on the field.

It will involve business minded apps and will likely be very targetted functions.

I wouldn't think of it as an all out replacement for the PC because really, its more like a new market; one that for many that use PCs will actually be a better fit.

It's quite hard to imagine how we won't be interacting with Window's desktops for productive general purpose computing for the next 5-10 years. The thing is, most consumers don't really need that.

RE: With only 5.6 million
By celticbrewer on 5/4/2012 10:47:58 AM , Rating: 2
Maybe people realized that tablets are a stupid form factor. Look at how many iFad owners have cases or cases with a built in keyboard. They realize what they really wanted was a laptop... But that isn't trendy, is it?

I love technology and gadgets. I have money to spend. I've been trying to thing of one good reason why I'd want a tablet and for the past few years, I haven't come up with a single reason. I have my phone for portability, have my e-reader with a 2+ week battery for reading (in any light), my laptop if I want to do anything of substance like photoshop, etc...

Yeah, a tablet might be good in certain circumstances- most likely commercial settings- inventory, medical, tradeshows, etc.. where people are on their feet walking around, but that's about it.

Windows RT Poised To Dominate
By Arsynic on 5/3/2012 2:43:15 PM , Rating: 4
The only reason Android has such a large marketshare are geeks and the fact that for a while it was the only decent smartphone on non-shitty carriers. Everyone I know has dumped it in favor of the iPhone once it became available. The only folks hanging on to Android are the Linux geeks who love doing file and process management from a (fucking) phone.

No one wants an Android tablet. The OS is ugly and cumbersome. It was built by geeks for geeks. Windows RT will quickly overtake it and give iPad a run for its money.

RE: Windows RT Poised To Dominate
By troysavary on 5/3/2012 3:39:13 PM , Rating: 1
Of course you get downrated for trashing this site's beloved Android. Nevermind that it IS a shitty OS. Android phones consistently have higher return rates and lower customer satisfaction scores than the competition.

RE: Windows RT Poised To Dominate
By Arsynic on 5/3/2012 4:20:20 PM , Rating: 2
Android is so bad that I settle for the lesser of two evils, iPad. I even tried the Nook Color and it was a piece of shit.

By seamonkey79 on 5/3/2012 6:05:07 PM , Rating: 2

By nikon133 on 5/3/2012 7:28:49 PM , Rating: 2
I actually prefer my Asus Transformer to iPad I had last year (and gave it to my mom).

DivX/XviD players sold it for me. Plenty of old TV shows I like watching on tablet without streaming and converting.

ICS 4.0.3 is nice and smooth, though I'm a bit annoyed with Asus/Google still not having fix for intermittent deep sleep freeze...

RE: Windows RT Poised To Dominate
By Rukkian on 5/4/2012 9:13:38 AM , Rating: 2
It has nothing to do with people loving Android. I don't really care which way you go, but spouting off hate on a platform you obviously know nothing about with obviously trolling comments will get you downrated every time (hopefully).

I personally use Android (ICS 4.04 on my GNEX), even though many in my family do not. My wife has the same belief that the *phone is so much easier, but costantly has to ask me for help on how to figure out how to do anything but the most mundane things. It is a pain to keep clean (no app drawer for all the apps you don't regularly use, no widgets, no custom lock screen, etc.).

While there was some truth that 2 years ago, Android was more of a fringe, geek product, ICS is beautiful and constantly evolving, unlike the Apple version, which does nothing more in upgrades than lock out features (SIRI) to make you buy the latest, or steal old stuff from Android (The notification bar) from the one that is suppossedly only for idiot Nerds that don't know better.

I want competition, and see what the *phone did to the industry, and over all it is good. Spouting hate for either side (especially from somebody that obviously has never even used a competitors product) just show how much of an idiot you truly are, and deserves downrating.

My kids (8, 11) used to constantly want to use my wife's phone, but after I got mine, they think it is easier, and like the bigger screen. I would recommend an android to anybody that would like to do more with their device than just exactly what apple tells them too, however, there are people that I still recommend apple to. I know my wife will never get anything but an iphone cause she does not like change, and they never really do, so it is perfect for her.

By talikarni on 5/4/2012 12:16:11 PM , Rating: 2
....and the sheep bahhhhh. I am sorry your Steve Jobs shepherd is gone and your flock is lost, trying to cling to any fad you can.

Android is the better OS in this market. Plain simple and factual. Market share and sales do not paint the whole picture. People buying Apple tablets and smart phones right now are doing so out of pure status symbolism. The Android users are sitting back laughing at how dumb people can be, paying $600 for a tablet where the same speed/power hardware based Android tablet is half that price.

People cannot compare a $150 7" Android tablet to the $600 iPad, but that is where 99% of the comparisons end up at, and thats the only way Apple sheep can claim any level of superiority.

As for Microsoft, I doubt they will even make a dent in the tablet market until Windows 10 at the earliest, and that is IF AT ALL. Microsoft can do desktop/laptop OS just fine, at least every other try. So far they have proven they don't have a clue how to do mobile systems, and Win8 is NOT the way to do it. I've run the alpha testing, there is NO way it has a chance against Android or Apple.

By mchentz on 5/3/2012 2:03:42 PM , Rating: 1
Tablets are to expensive for what they do. Price is what keeps me out of the tablet game. When I can play a game like DOW II or WOW on a tablet I might consider one over a laptop. Then again I suspect I am not in the target audience.

RE: Tablets
By DrApop on 5/3/2012 2:22:06 PM , Rating: 3
The Android problem IMO began with the Xoom and has continued....way overpriced products....especially when the OS is free. Products have also been rushed to market, used under performing parts, and didn't meet the standards set by the Ipad.

BTW, I don't own an Ipad and I never will (here is hoping). But I do own a Kindle and am extremely happy considering the price I paid.

But as someone here has already mentioned, most tablets are overpriced for what they do.

RE: Tablets
By SkullOne on 5/3/12, Rating: 0
RE: Tablets
By corduroygt on 5/3/2012 2:49:24 PM , Rating: 2
The 7.85" ipad for $299 should be great for you then...

RE: Tablets
By Brandon Hill on 5/3/2012 3:27:45 PM , Rating: 2
I still have a hard time believing that Apple will make a smaller iPad. I think they'd make a 4" iPhone before they do a 7" iPad.

RE: Tablets
By corduroygt on 5/3/2012 7:42:29 PM , Rating: 2
7.85" is significantly bigger than 7" and it has a pixel pitch of 163 ppi, exact same as the iphone 3g/3gs. If you didn't think icons, etc. were too small on them, they won't be too small on this hypothetical ipad either.

RE: Tablets
By BSMonitor on 5/4/2012 9:26:35 AM , Rating: 2
Just read Anandtech's article on the iPad 2,4. Perhaps, 7.85" hasn't been a consideration until a 32nm SoC was ready with better heat/power performance...

I have to admit, the kindle fire is the right size for holding firmly in one hand. Especially for reading. Can wrap my hand completely around the back.

Follow the money
By Tony Swash on 5/3/2012 6:35:35 PM , Rating: 2
Follow the money. In phones there are just two players. It's not iPhone versus Android it's Apple versus Samsung with the latter still trailing badly. Apple is now taking 73% of the smartphone industry's profits, with Samsung capturing 26%, that leaves just 1% profit for everyone else. In tablets just two players. It's not iPad versus Android it's Apple versus Amazon with the latter still trailing badly. Apple still control 68% of the units sold and my guess would be that Apple takes 95% plus of the tablet profits.

Google continue to make a loss on Android and from the point of view of ensuring Google's ubiquity in the mobile service stack, which is the reason Google did Android, the Android project would seem to be a failure. Google will probably try to enter the cheap end of the tablet market with a loss making tablet sometime soon. It will almost certainly fail. Google have almost zero track record and zero success rate as a device maker. The Google tablet will suffer the same fate as Google TV in that it will be irrelevant and, after an initial flush of gushing coverage, obscure. I would not be surprised if Google give up on Android, although such a move will be sold as a move to a 'more open' stance, i.e 'if anybody wants it they can have it just don't call us'.

Microsoft's remaining window of opportunity to pull off something other than utter failure in mobile is rapidly closing. If Samsung decides to dump Android on tablets and go W8 maybe Microsoft might claw something back to become the distant also ran in tablets. In phones they seem finished.

Amazon have stalled with the Kindle Fire but will persevere with more, possibly cheaper devices, the only thing that they will make a dent in is Amazon's bottom line.

This time next year iPhone and iPad sales will have doubled again and Apple's revenues and profits will also have doubled.

RE: Follow the money
By troysavary on 5/4/2012 7:29:54 AM , Rating: 3
What makes you think the window has closed for MS to succeed in the tablet space? The consumer oriented tablets market is still brand new. While there have been Windows based tablets and convertables for years, the hardware was never really there before for them to be anything more than a very specific market. Now that we have the hardware in place, MS is making their first serious effort at a touch based OS, and it is very good. You under-estimate the appeal of having a tablet that is every bit as capable as a desktop. There is a huge ecosystem of Windows and X86 software that people do not want to leave behind. A tablet that can access that in a comfortable form factor with acceptable battery life will suit many of us far more than an iToy or an Android POS.

RE: Follow the money
By celticbrewer on 5/4/2012 10:58:57 AM , Rating: 2
Where do you come up with that crap? Samsung outsells Apple globally. Apple barely otusells Samsung in the US, but iOS is still about half the marketshare of Android as a whole.

You should take your own advice and :follow the money:. Android was never about making a direct profit. It's a gateway to bring customers to google and its advertising.

iOS is a gateway to bring people to iTunes. Except iSheep are stupid enough to pay for that gateway. It's funny how Exxon with its huge profits was a greedy cancer on society. But now that Apple makes even more profit than them, it's considered a good thing. You people are getting porked in every way and happy about it. Pathetic!

RE: Follow the money
By Tony Swash on 5/4/2012 1:39:34 PM , Rating: 2
Follow the money. Only Samsung makes money on Android, and they make a a third of Apple's profits, everybody else including Google and Amazon make a loss on Android. Except for Samsung the Android ecosystem is land of lost business dreams and evaporating profits. The only place that is worse is the WP7 ecosystem.

Android was never about making a direct profit. It's a gateway to bring customers to google and its advertising.

And it is a costly failure. Google make more money from iOS than from Android and mobile continues to generate a tiny revenue stream per user compared to the desktop browser ad market. Google needs a plan for mobile but Android turned out to not be it, they should have stuck with their alliance with Apple.

iOS is a gateway to bring people to iTunes.

Don't be a clod, it's the other way round!. Apple makes it's money from hardware, and all of it's service stack (even though much of does indeed make a profit) is there to add value to and sell hardware.

This is worth a read

Of course they are selling well
By anactoraaron on 5/3/2012 5:31:31 PM , Rating: 1
...due to the fact that people are apparently leaving them on the plane (thus needing to buy another). How the hell can someone put a ~500 tablet and forget about it? I guess it's an apple thing...

"Logically, owners would contact airlines immediately after realizing their right hand was missing. But carriers say that often doesn't happen -- people assume the device was stolen or figure it was left somewhere else like a hotel or security checkpoint."

So these idiots are also leaving them laying around everywhere, not just planes...

By kmmatney on 5/3/2012 6:18:29 PM , Rating: 2
My wife and 7 year old left my iPad2 on a plane. They out it in the front seat pocket, and forgot about it - stupid thing was that it was in a backup before landing, but my wife took it out for my daughter to play with while waiting for a gate to park the plane. She remembered it just after walking though security, and we called and had someone look for it (the exact seat number) and it was "gone". She was in one of the last rows, so there is no way anyone would have taken it, except for a United Airlines employee...

So yeah - I had to buy another one, although it helped that I was able to sell off my old iPhone for $240 (more than I paid for it) and I get $50/day when I travel for business, so one business trip paid for a new one. Our iPad sees a lot of use between me and 3 kids, so I'll probably have to buy a new one at some point. I tried a cheaper tablet (a Nook color) but it was crap, even after rooting it.

it's not price
By zephyrprime on 5/3/2012 4:51:43 PM , Rating: 2
It's not because of price that other tablet makers are failing. The OS software just isn't good enough yet. I had an ipad 1 and then an hp touchpad. The ipad was such a better user experience than the touchpad. The touchpad had a more powerful processor and dual core and 4x as much ram and it still felt clunky and slow compared to the ipad. Android is better but not by much. It's all about the speed.

I would get an Android Tablet...
By One43637 on 5/3/2012 4:53:17 PM , Rating: 2
... if they hurry and release a Nexus Tablet. I'm willing to shell out more money for a tablet if it had the SW support of the Nexus line.

That and the fact that I won't be replacing my tablet 1-2 years later like I do with my cell phones.

Give me a 10" Google Nexus Tablet and you can have my money and my iPad.

Its all about User Experience
By ATrigo on 5/3/2012 5:56:05 PM , Rating: 2
I think everything is about the user experience. Android tablets can have all the power and performance they want in their numbers; however in the end it is all about percieved performance. The ipad,(it hurts to say it, and even acknowledge it :) ) offers the idea of being faster... feels faster. And all that Apple is doing is adding to the user experience. Yes even the hype, the "I feel richer, cooler, super powerful effect" of a having an IPad adds to the experience. I'm not thrilled to say it, but I think Apple has nailed it this time.

The question is when other companies will shake up and understand that it is the user experience on what they have to compete with apple. Not raw numbers, not number of cores, not gigs of ram.. the average Joe out there doesn't give a damn about that.. but yeas about the use and feel of his toy. Hoepfully Win8 will be able to compete in this space and I want to believe it can :)

By FlyBri on 5/3/2012 11:56:37 PM , Rating: 2
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points"

Took a little too long, huh? I knew this the moment the first Android tablet came out. It's sad that the companies making Android tablets are just now beginning to come around to this fact (and some still have yet to). You make the price considerably lower than Apple, give similar or better features to get a big enough user base (and make either no profit or take a loss), and then after that you can START to play with the idea of bumping up the price. If I was head of strategy at one of these companies, I would guarantee that they'd be more competitive with Apple than they are now. Let's hope they can somehow get their act together....

By bupkus on 5/4/2012 12:55:57 AM , Rating: 2
I have a Touchpad but ever since I put Ubuntu 12.04 on my laptop I forget to even pick up my tp. I could never type fast enough on the Touchpad, not because it's not an iPad but perhaps because I'm an old dog refusing to adjust to new tricks.
I bought the wireless charger for display which is pretty cool to wake and see the temp and time. I sometimes like to mess with a tablet but it gets kinda old.
I thought and continue to think that tablets are a niche item. I can't even imagine trying to read docs on a smartphone format, but maybe some day.

Just remembered, I use a .jar program to manage all my passwords. Java doesn't support this program on the tp. Don't know if the iPad does but without that one program it's just too much hassle to access all my accounts on the tablet.

People buy Apple...
By talikarni on 5/4/2012 11:19:37 AM , Rating: 2
...because they really have no clue they can get the same speed/power hardware that can do the EXACT same thing for much cheaper. Not to mention there is a much more open marketplace for Android and not have their apps reliant on reviewers and being denied by the elite at some Apple office.
People buy the iphones and ipads for the name brand thinking they are joining some elite group of people... when in reality they are just joining the biggest group of brainless sheep that are too dumb to realize that the Apple items are just overpriced.
Android has the option of multiple marketplaces (Google Play, Amazon, 1Mobile) for any app they could ever want without relying on what apps Apple approves and denies, they have the choice over how they want their system to look, run, and not be limited to Apples way. Custom desktops, viewports, widgets, everything anyone could want is available for the Android with limitless customization. With Apple? Their way or not at all (unless you illegally jailbreak their system).
Another major problem is people try to compare these $150 budget 7" Android tablets to the $600 iPads to claim their superiority. In reality, the $300 10" Android tablets are just as fast, if not faster, better and just spank Apple up and down the block.
For the sheep theres Apple, for everyone else theres cheaper and better options (and Microsoft will not be one of them anytime soon).

Android tablet shortcomings
By kyokusui on 5/4/2012 11:26:19 AM , Rating: 2
As a person who just decided to buy their first tablet, and is a Windows user, and a former Android phone user (switched family to WP7), and whose family is heavily invested in Kindle readers, I ended up deciding to purchase an iPad 2 (my first Apple purchase, thought I would never do it).

I really wanted to buy an Android tablet, but:

1. The Android OS is less intuitive (and more complex) than iOS. My 5 year old can pick up the iPad and know how to use it in 5 minutes. Same goes for my 75 year old mother in law. For the intended uses of tablets, in my opinion you can't beat the simpler is better approach. Even the latest Android ICS seems lacking to me. It just doesn't feel right. I hope Windows 8 brings a better experience here.

2. The 4:3 aspect ratio is a better display size for tablets. The 16:9 aspect ration of Android tablets is geared toward widescreen movies, and not more general use like the iPad. BIG mistake Android tablet makers.

3. Cost. Comparing the Samsung and ASUS tablets at the 10" size, there is no significant cost savings to go Android, with all its shortcomings.

For my intended use of checking email, web browsing, Kindle reader, Netflix and light gaming, the iPad is just a better product that really doesn't cost more.

Apple Patents And Publications
By sarfralogy on 5/3/12, Rating: 0
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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