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Google Maps view of Apple land holdings  (Source: Apple Insider)
Apple is the largest landowner in Cupertino with new purchase

Steve Jobs and crew have gobbled up some more land in Cupertino that was formerly used by HP. The campus that Apple has purchased is 98 acres in size and was the home to some of HP's operations until this summer when the company moved out.

HP has owned the land for 20 years before it decided to consolidate operations in Palo Alto California according to Apple Insider. Mercury News wrote, "[The campus] has housed parts of that company's personal computer division as well as some of its commercial software and hardware units. It's also home to a high-tech 'briefing center' where HP holds meetings and shows off products to corporate clients."

The purchase reportedly makes Apple the largest landowner in Cupertino and helps the city to fill in the million bucks per year in lost taxes HP reportedly payed. Apple and HP have made no official announcement on the value of the deal, but Apple Insider reports that some sources in the real estate industry claim Apple could have paid as much as $300 million or the property.

Apple's head of PR Steve Dowling said, "We now occupy 57 buildings in Cupertino and our campus is bursting at the seams. These offices will give us more space for our employees as we continue to grow."

Apple purchased the new land despite the fact that it has only recently started to use some of the buildings that were in place on land that it purchased in2006. The delay in using the 2006 land purchase was due to issues getting the land zoned for commercial use.

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wow good for them!
By bety on 11/26/2010 10:51:47 AM , Rating: 3
It's nice to see a US company growing(literally and figuratively) at a time like this....even without a huge handout from Obama!




RE: wow good for them!
By Gungel on 11/27/2010 7:51:17 AM , Rating: 2
Well yes, look at Apple's products they're all made in China and sold here at double or triple the cost. If the US cars where made in China and sold here for double the production cost there would be no bailouts necessary.


RE: wow good for them!
By bety on 11/27/2010 11:28:44 AM , Rating: 3
LOL! What a ridiculous cross-industry comparsion! You're really trying to compare Apple's success to Gm's??? The key is Chinese manufacturing??

Apple's competitors also generally make their products overseas. Just as Honda and Toyota do a lot of manufacturing in North America.

Your assertion...yikes...where to even begin...


RE: wow good for them!
By teng029 on 11/27/2010 11:35:24 AM , Rating: 2
yes, because the competition's products are all made in the US. what rock do you live under or better yet, what color is the sky in your world??


RE: wow good for them!
By MCKENZIE1130 on 11/29/2010 8:32:25 PM , Rating: 2
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Good to know
By AstroGuardian on 11/26/2010 10:47:35 AM , Rating: 5
Thanks for the info. The map looks like it will be consumed by Apple in near future..... unless employees start to commit suicides




RE: Good to know
By sprockkets on 11/26/2010 4:01:44 PM , Rating: 2
Nah, they are more likely to OD on weed than commit suicide.


RE: Good to know
By chrnochime on 11/27/2010 4:10:06 PM , Rating: 2
If you look at the entire Cupertino area , there really aren't any huge plot of land like the ex-HP land and Apple's 2006 purchase left. Also Cupertino is much bigger than those three area of owned by Apple combined, so it's not like Cupertino will=Apple from now on.


The Future
By Dorkyman on 11/26/2010 3:43:14 PM , Rating: 1
Print this article out and file it away for a few years. We'll see whether Apple continues to grow or if they find it more appropriate to shrink, consolidate, and sell off real estate.

Narcissism and chutzpah do not a business plan make.




RE: The Future
By Tony Swash on 11/26/2010 7:34:16 PM , Rating: 2
quote:
Print this article out and file it away for a few years. We'll see whether Apple continues to grow or if they find it more appropriate to shrink, consolidate, and sell off real estate.

Narcissism and chutzpah do not a business plan make.


No but making fantastically popular products which have a high mark up is not a bad plan:)

Personally I think Apple will continue to grow significantly for quite some time. All the indicators are that Macs sales are rising very sharply, the iPhone is selling really well and still in shot supply in various global markets, and the iPad is being sold as fast as Apple can make them. The coming quarter will probably be Apple's strongest and consolidate their position as the world's largest tech company.


RE: The Future
By MScrip on 11/27/2010 4:47:47 AM , Rating: 2
quote:

We'll see whether Apple continues to grow or if they find it more appropriate to shrink, consolidate, and sell off real estate.

Seriously Dorky?

Where was Apple 10 years ago? All they made back then were candy-colored computers.

Now look at them. They still sell computers... and also phones, MP3 players, iPads, etc.

Apple just made $20 billion in revenue with $4 billion in profit... a little real-estate expansion won't hurt them.

Remember... Apple still has $50 billion in cash... so don't look for a "going out of business" sale anytime soon.


RE: The Future
By teng029 on 11/27/2010 11:40:10 AM , Rating: 2
so based on your logic (or lack thereof) any company in history that has grown and expanded, only did it to feed their Narcissistic side?

wow, i guess in your case, ignorance truly IS bliss..


Apple to HP:
By Motoman on 11/27/2010 11:07:54 AM , Rating: 4
"All your base are belong to us now!"




Their first choice was to move to North Korea
By Mystery Meat on 11/26/10, Rating: -1
RE: Their first choice was to move to North Korea
By Tony Swash on 11/26/2010 7:25:08 PM , Rating: 1
quote:
Boy, don't ya just hate Apple? What a crappy company. Their products suck and they're too expensive. Steve Jobs- what a jerk!


No I don't. I like Apple. A lot. For years they saved me from the horrors of Windows by keeping the Macintosh alive even when the company was run by bozos. Since Apple began it's renaissance it's produced one good product after another, MacOSX, the various Macs, iPod, iPhone, iPad, iLife, iWork and Final Cut Pro to name but a few.

It's managed to steadily rebuild it's traditional Mac business into a very large and profitable business whilst entering, utterly disrupting and dominating three new markets with products that have redefined each of those markets (iPod, iPhone, iPad).

I think that Americans should be proud that their country can still produce such enterprise and innovation. I don't think any other country on earth could produce a company like Apple other than the USA (and I am a Brit saying that).

I look forward to what is to come from Apple. I have the feeling they only just getting started.


By sprockkets on 11/26/2010 8:22:19 PM , Rating: 5
quote:
I like Apple. A lot.


We know.

quote:
I think that Americans should be proud that their country can still produce such enterprise and innovation.


I'll believe that when their products start saying that they were "Designed, tested and made in USA instead of "Designed in California. Made in China."


By StevoLincolnite on 11/26/2010 11:01:02 PM , Rating: 1
Windows 7 is fully sic mate, no horrors to be seen there unless it is your own doing.
If it's Viruses and other such nasties you are referring to... Well Windows has better security so I would hate to see how owned MacOS would get if it becomes dominant.

Plus I don't like the hardware configurations that Apple employs in there Mac's.
For instance: Where is my Phenom 2 x6 1090T!? 6-Cores on a budget for quick encoding and it overclocks like a champ.

Not to mention that I have a severe disliking for the "Styles" Apple uses for it's cases.
I like my water cooling set-up with UV coolant, side window, cathodes, LED fans, looks way cooler in my opinion. (But that's personal taste, everyone is different, but I do have allot of people "wowing" over my rig when they see it.)


RE: Their first choice was to move to North Korea
By Tony Swash on 11/27/10, Rating: 0
By StevoLincolnite on 11/27/2010 9:41:02 PM , Rating: 3
Your post reeks of fanboyism, false accusations and attempts at predicting the future.

quote:
I still don't think it's up to the unix based rock solidity of MacOSX and there is nothing as good as iLife that comes bundled with it, but you can argue that at least with Windows 7 Microsoft got within spitting distance of MacOSX. We will have to see what Apple will offer with Lion 10.7 next year, I am expecting quite a lot.


We will have to agree to disagree, I'm a gamer.
Apple still doesn't provide for me, with limited graphics and driver support relative to Windows.

For every "App" on Mac, there are dozens of alternatives on Windows.
This is an argumentative point Mac users have used with the iPhone, so it will apply to this situation to.

quote:
Everyone has their own tastes, I for one think that almost every PC I have ever seen looks really ugly and awful and I think that Apple's industrial design really gels with consumers who want nice objects in their living space.


I don't dispute the fact that you may consider the PC to look ugly, everyone has different tastes.
However with the PC you can change the look of the system to suit your own tastes, with a Mac what you are given is what you get.

quote:
Apple had the basic building blocks with the unix based MacOSX, again which Microsoft did not, and they had the strategic vision to see what was coming, again something Microsoft apparently did not. And Apple did not have the constant worry that any OS innovation, such as iOS, would kill its precious cash cow and that was something that crippled Microsoft for a long time.


It's interesting you say this, Microsoft did not need to use Unix or any *Nix variation as the building blocks for an OS, they already had plenty of viable technology at there disposal.
At the time they had the empire that DOS built which was the foundation of Windows 3.xx, Windows 95, Windows 98 and the blasphemy known as Windows ME.
However, they switched to the Windows NT Kernel for there consumer level OS's with Windows 2000, XP which influences Vista and Windows 7.

Why should they switch to a *Nix code base and throw out almost 2 decades of software that would literally cease to function overnight?

quote:
Meanwhile Microsoft has had to struggle to get a smart phone OS into the field, dreadfully late to the game, and still has nothing to compete with iPad. And now Microsoft has Android undercutting their paid licence model with a free offering. If Windows 8 does not run on touch screen tablets as well as iOS does then the Window's franchise will die.


Alright, for starters.
Microsoft does not directly compete with the iPhone, it doesn't produce it's own phone.
Microsoft does not directly compete with the iPad, it doesn't produce it's own tablet.
Apple doesn't compete with the Xbox, it doesn't have a console. (In-fact it's attempt at a home console failed.)

Regarding tablets however, I personally own a Gigabyte T1005M which has a Dual-Core 1.5ghz Atom, 2gb of ram, 500gb 7200rpm HDD, 10.1" 1366x768 LED multi-touch screen, HSDPA module.
It lasts me 7-9 hours on a single charge, it has Windows 7 and it's a notebook that converts into a tablet by folding down it's screen.
I get more App's than an iPad, and less restrictions to, at a cheaper price with more performance. - Yep, better for me as I'm not limited.

I have about 250 DVD's that I ripped from my collection stored on there.
And about 50gb's worth of music which has taken me about 10 years to collect/buy/rip from my discs.

Games like StarCraft 1, Homeworld 2, Freelancer, Spore, Settlers 2, Heroes of Might and Magic 3, Diablo 2, WarCraft 3 all run fine.

You cannot store half of that or run any of that on an iPad, it cannot even compete with the flexibility or performance that a Windows 7 Tablet provides, if you think otherwise you are dreaming. (Just try and store 500gb's worth of data on an iPad, it's like trying to poke a square block through a round hole.)


RE: Their first choice was to move to North Korea
By Tony Swash on 11/28/10, Rating: 0
RE: Their first choice was to move to North Korea
By themaster08 on 11/28/2010 9:18:50 AM , Rating: 1
quote:
Apple will sell 40 million iPads next year, maybe a 100 million iPhones and god knows how many iPod Touches and all run iOS
That's an absolutely huge assumption based on nothing but your opinion.

Next year will bring in a new wave of tablets. Android, webOS, Windows 7, perhaps even WP7, BlackBerry's PlayBook, and so forth....

Do you really think with that much competition weighing over Apple's shoulders, they'll still be able to move 40 million iPads? I think not.

quote:
Microsoft did not see the opportunity and when they did they felt threatened by it. So out they trundle the ridiculous Windows 7 tablets. Which will fail.
Windows 7 tablets do/will have high business value. The fully fledged OS will be of higher value than mobile oriented OS's in terms of application compatibility and productivity. Microsoft doesn't trundle with its Windows 7 tablets..... Microsoft doesn't manufacture tablets. It develops an OS which manufacturers such as Dell and HP decide to put on the tablets they manufacture.

Windows-based tablets have existed for the several years. There must be some justification of manufacturers implementing Windows into their tablets. They must have financial viability and demand otherwise they would have ceased to exist long before the iPad was a twinkle in Jobs' eye.

Your view of the technology world is far too oriented by what you perceive is what the mass consumer wants. You fail to acknowledge the importance of business/enterprise, and how much that rubs off on mass consumers.

Your view is simple. You think that these easy-to-use, limited functionality devices will mark the end of the Windows era. However, there's one huge flaw to your view....

Tablets are complementary devices. They fill a gap in the market that is not covered by fully fledged devices such as notebooks and desktops, or smaller, even more limited smartphones. Sure, they may take a bite out of surrounding markets, but they will never have the technical ability to make a huge dent in those markets. Akin to the mind set that TV would replace radio. However, radio is more popular than ever, making its own technical advances.

What about this for a scenario....

In a day's computing you wish to write a letter, then perhaps watch a film or two, then make amendments to that presentation for work, and then possibly play a game....

Would you use a tablet - to put it down and type up your letter, then hold it up for 2 hours watching your film (or you could leave it down, but you can imagine your neck would feel pretty strained), then put it back down to amend your presentation to pick it back up and wave it around to play a game. Alternatively you could use it left in its keyboard dock, in which case you might as well be using a laptop with a fully fledged OS, with the added comfort of a larger screen and full size keyboard.


By Tony Swash on 11/28/2010 12:14:35 PM , Rating: 1
quote:
quote:
Apple will sell 40 million iPads next year, maybe a 100 million iPhones and god knows how many iPod Touches and all run iOS
That's an absolutely huge assumption based on nothing but your opinion.


Time will tell. Apple just sold 14 million iPhones in a non-holiday quarter. Every year since its launch iPhone sales have increased significantly. The smart phone market is growing very rapidly. And iPhone is coming to Verizon. I think between 20 and 25 million iPhone per quarter is a real possibility, in fact likely.

iPads are more of an unknown quantity. They seem to be selling as fast as Apple are making them. I expect very big iPad sales for the holiday quarter. And iPad V2 is coming in the spring. I think you will be shocked by the scale of iPad sales figure in the coming year. Shocked.

Windows 7 is an awful OS for touch screen tablets. I hope they make lots of Windows 7 tablets because all it will do is drive consumers into the arms of Apple. This is worth a read.

http://www.guardian.co.uk/technology/2010/nov/23/n...

Adding a touch interface layer over an existing OS is a UI disaster. Touch requires an entirely new UI concept. Again time will tell.

quote:
Windows-based tablets have existed for the several years. There must be some justification of manufacturers implementing Windows into their tablets. They must have financial viability and demand otherwise they would have ceased to exist long before the iPad was a twinkle in Jobs' eye.


True. And they sold like crap. iPad has outsold all existing Windows tablets many times over in it's first few months in the market. iPad currently has 95% of the tablet market. There are reasons for that.
quote:
Your view of the technology world is far too oriented by what you perceive is what the mass consumer wants. You fail to acknowledge the importance of business/enterprise, and how much that rubs off on mass consumers.

Your view is simple. You think that these easy-to-use, limited functionality devices will mark the end of the Windows era. However, there's one huge flaw to your view....

Tablets are complementary devices. They fill a gap in the market that is not covered by fully fledged devices such as notebooks and desktops, or smaller, even more limited smartphones. Sure, they may take a bite out of surrounding markets, but they will never have the technical ability to make a huge dent in those markets. Akin to the mind set that TV would replace radio. However, radio is more popular than ever, making its own technical advances.


What is happening is that the consumer market is driving technology now, not enterprise. That is a key factor in Microsoft's malaise.
quote:
What about this for a scenario....

In a day's computing you wish to write a letter, then perhaps watch a film or two, then make amendments to that presentation for work, and then possibly play a game....

Would you use a tablet - to put it down and type up your letter, then hold it up for 2 hours watching your film (or you could leave it down, but you can imagine your neck would feel pretty strained), then put it back down to amend your presentation to pick it back up and wave it around to play a game. Alternatively you could use it left in its keyboard dock, in which case you might as well be using a laptop with a fully fledged OS, with the added comfort of a larger screen and full size keyboard.


Nice scenario but the reality is that consumers love the iPad, can't buy enough of them, love using them, are buying them in their millions. So maybe your scenario is a bit wrong, maybe its a fine example of the geek Ludite world view, looking at tomorrow and only seeing yesterday. Windows 7 tablets advancing boldly into the past.


RE: Their first choice was to move to North Korea
By themaster08 on 11/28/2010 5:20:40 AM , Rating: 1
quote:
And what they did, which Microsoft did not, was think about what an OS for the new mobile post desktop PC world should look like.
That would be Apple's ideal world. The elimination of a market in which they fail to heavily compete.

However, I'm afraid I cannot see all of those accountants crunching numbers on their iPhones.
All of those book writers doing their literation with an iPad.
All of those gamers switching from the comfort of a big screen and tactile feedback to waving their arms around whilst trying to focus on a 3.5" display playing the next version of Call of Duty.
All of those business conferences shared over FaceTime.
All of that video and audio encoding performed using several times less powerful CPUs.
The next version of Photoshop released for iOS, so you can manipulate your images on that huge screen and fine manipulation peripherals....

Do you see where I'm going with this?

Sure, smartphones may take a chunk out of the desktop market share in the coming years. Hell, who needs to go through the laborious task of switching a computer on and waiting for it to boot up, to tell your friends on Facebook what a great night you had and how hungover you are?

My point is, there will always be a need for desktop computers. Those who are productive in their work and their time I'm sure will always use a desktop computer. There are some things that a mobile device can never replace.


By Tony Swash on 11/28/2010 7:53:04 AM , Rating: 2
quote:
That would be Apple's ideal world. The elimination of a market in which they fail to heavily compete.

However, I'm afraid I cannot see all of those accountants crunching numbers on their iPhones.
All of those book writers doing their literation with an iPad.
All of those gamers switching from the comfort of a big screen and tactile feedback to waving their arms around whilst trying to focus on a 3.5" display playing the next version of Call of Duty.
All of those business conferences shared over FaceTime.
All of that video and audio encoding performed using several times less powerful CPUs.
The next version of Photoshop released for iOS, so you can manipulate your images on that huge screen and fine manipulation peripherals....

Do you see where I'm going with this?


I agree that there will always be desktop PCs. It's just that the desktop PC segment of the computing world is shrinking rapidly in importance and in terms of economic weight in the market. The desktop used to define personal computing. That historical phase is passing. Now its the device in your pocket or the little slate on your lap that defines computing. The desktop won't go away it will just become another, minority, segment of a wide spectrum of computing devices and experiences.

In a similar way the old main frame and mini computer market didn't go away when the desktop PC revolution happened back in the 1980s, which I am old enough to have lived through, it just shrank in terms of importance, and economic and technical weight in the over all world of computing. The companies that had traditional dominated the main frame market mostly continued to do so and made decent but not pectacular amounts of money doing so. But they were functioning in a technical and economic back water. I think that is what will happen to the desktop PC. It will continue to exist, Microsoft will continue to be the biggest player, it will probably retreat more and more into the enterprise market and make decent but not a spectacular amounts of money. But it will be a technical and economic back water in the larger market.


“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs









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