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The little logo that has Apple in a tiff.  (Source: NYC)
Apple and Steve Jobs are unhappy with New York's new logo for its green campaign

Looking at NYC's GreeNYC campaign logo -- a little green apple with curve bisecting it -- it certain looks harmless.  The GreeNYC campaign was launched by Mayor Bloomberg as part of a vision for sustainability over the next twenty-five years.  It aims to cut the city's carbon emissions by 30 percent and to conserve natural resources.

The innocent looking logo has been popping up of late on bus shelters, hybrid taxis and shopping bags from Whole Foods.  The city filed for trademark for the logo in May 2007.  Soon after filing Apple began a fierce legal campaign against the symbol, which it has continued to escalate to the present.  Apple claims that the earth friendly logo will, "seriously injure the reputation with which [Apple] has established for its goods and services."

Perhaps Apple bears a bit of ill will against environmentalist movements due to its rough treatment at their hands in the past.  Environmental activists Greenpeace blasted the MacBook Air, which it gave a B-, and the iPhone, which it denounced as "toxic".  Still, Apple has promised reform and has tried to revamp its products to be environmentally.  CEO Steve Jobs even claims to be a big environmentalist and supporter of Nobel Prize-winning activist Al Gore.

Regardless Apple, for some reason, has chosen to wage legal war against NYC over a trademark that looks at casual glance little if anything like the Apple logo, other than its a logo with an apple in it.  NYC officials state. "The city believes that Apple's claims have no merit and that no consumer is likely to be confused."

Lawyers specializing in trademarks stated that Apple will be hard pressed to prove a case of trademark dilution.  For such a case to work, Apple would have to virtually argue than any logo with an apple in it violates Apple's trademarks. In other words Apple has to basically prove that it has exclusive trademark of the world's most popular produce.

Apple has waged lengthy legal campaigns over its name and device names in the past.  Apple finally ended its long battle with the Beatles' Apple Corps not long ago, opening the way for a possible arrival of the Beatles catalog on iTunesApple also fought Cisco Systems, who tried to use the name iPhone for its products to Apple's chagrin.

The final decision will be made by the Trademark Trial and Appeal Board of the patent office.  Currently surveys are being commissioned which will question people at malls across the country to determine if Apple has any right to challenge NYC over the logo.

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Apple is not suing
By KeithP on 4/4/2008 2:49:22 PM , Rating: 5
Unless something has changed in the last few days, Apple is not suing. NYC has filed for a trademark and Apple has commented on the trademark, which is part of the process.

Like I said, I could be wrong, but so far there has been no "suing" involved.

RE: Apple is not suing
By RobFDB on 4/4/2008 3:07:25 PM , Rating: 2
I was reading through the comments and I’m glad someone has actually posted what's really going on. As you said, NYC filed for a trademark and ANY trademark submission has a 30 day challenge process, that's all Apple is doing.

No one is suing anyone.

RE: Apple is not suing
By Imazalil on 4/4/08, Rating: 0
RE: Apple is not suing
By KristopherKubicki on 4/4/2008 3:33:21 PM , Rating: 2
The article does not once state anyone is suing anyone. It merely states Apple is contesting the trademark.

RE: Apple is not suing
By daftrok on 4/4/2008 4:19:22 PM , Rating: 5
So in other words:
"Change the logo or we will sue."

RE: Apple is not suing
By JustTom on 4/4/2008 6:07:45 PM , Rating: 5
Actually it states Apple
began a fierce legal campaign
with very little corroborating evidence.

RE: Apple is not suing
By paydirt on 4/7/2008 9:37:54 AM , Rating: 1
OK, then why is the press getting this so very wrong?

If the press is getting it right, then Apple needs to eat shit and die.

RE: Apple is not suing
By BruceLeet on 4/4/2008 9:45:59 PM , Rating: 2
Why are they so mad, I mean they do have Macbook Pro's

Kris this wouldn't happen to be Jason Mick would it?

He looks like a Jason *wink wink*

RE: Apple is not suing
By mikefarinha on 4/4/2008 4:20:51 PM , Rating: 3
We'll you'd have to forgive the assumption that Steve is suing. Looking at the verbiage the article uses it's easy to see why people would jump to this conclusion.

And besides, when was the last time Apple + Steve Jobs + Lawyers didn't equal a lawsuit in a news article?

RE: Apple is not suing
By Polynikes on 4/4/2008 4:20:59 PM , Rating: 5
Actually, I think people who will bash Apple for this are the ones who realize how incredibly retarded their challenge is.

Next thing you know, Apple will attempt to own all rights of actual Apples, and in order to sell them grocery stores will have to pay royalties, because they're Apple's trademark.

RE: Apple is not suing
By StevoLincolnite on 4/5/2008 5:37:07 AM , Rating: 5
And then Mc' Donalds will sue apple over the use of "Mac" in there products.

RE: Apple is not suing
By mondo1234 on 4/5/2008 11:52:28 AM , Rating: 2
Dont bite the hand, Its free advertising! I would license them the real Apple symbol if it were mine.
This isn't unusual, here is MS warning about the same thing.

Must be a slow news day.....

RE: Apple is not suing
By MPE on 4/4/2008 3:13:54 PM , Rating: 2
They are not just commenting on it - they are actually challenging the application.

RE: Apple is not suing
By Imazalil on 4/4/2008 3:28:23 PM , Rating: 2
Yes, that is essentially the same thing though, The green NYC apple guys applied for the trademark (not critical to actually using the logo, btw), (mac) Apple feels it hits a little close to home and are chalenging the application, by commenting on their trademark application. They don't have their lawyers out suing anyone, etc... yet.

April Fools was...
By One43637 on 4/4/2008 2:25:56 PM , Rating: 2
.. a few days back!

All kidding aside, I can't for the life of me see how Apple sees this as a logical move, when the logo looks nothing like theirs!

RE: April Fools was...
By JediSmurf on 4/4/2008 2:53:22 PM , Rating: 5
If you squint and twist about 30 degrees to the right while doing a one legged squat with a peach on your head then it looks the same!

RE: April Fools was...
By walk2k on 4/4/2008 7:09:42 PM , Rating: 5
but.... it's a f*cking apple!

pretty sure GOD had a patent on that design about a couple billion years ago...

RE: April Fools was...
By Alexstarfire on 4/5/2008 11:33:45 AM , Rating: 3
Actually, if you want to get technical Creationists believe that it was about 6,000 years ago. That's really besides the point though.

Anyways, my thoughts exactly. I could understand if it looked like theirs', like if it only used different colors but the exact same apple, but it's not.

RE: April Fools was...
By rdeegvainl on 4/7/2008 8:49:18 AM , Rating: 1
Thanks for lumping all creationists together into one pile and generalizing their beliefs.

New Slogan
By kibets on 4/4/2008 2:27:03 PM , Rating: 2
New York should change its slogan to "The Big iPod", see what Stevie does then.

RE: New Slogan
By ObiDon on 4/4/2008 2:47:19 PM , Rating: 5
or "the big mac" so they can get hit by apple and mcdonald's at the same time ;)

RE: New Slogan
By Esquire on 4/4/2008 2:56:09 PM , Rating: 2
that is awesome.. lol nice comment.

RE: New Slogan
By eye smite on 4/5/2008 12:48:11 AM , Rating: 2

RE: New Slogan
By eye smite on 4/6/2008 7:37:39 PM , Rating: 3
God bless you children that keep rating me down for sport, and have your parents get you some help for your OCD.

RE: New Slogan
By rdeegvainl on 4/7/08, Rating: 0
RE: New Slogan
By ElFenix on 4/4/2008 4:50:25 PM , Rating: 2
that should be Big iMac

Other way around
By solidst8 on 4/4/2008 3:19:19 PM , Rating: 5
Apple also fought Cisco Systems, who tried to use the name iPhone for its products to Apple's chagrin.

I believe it was Cisco who already trademarked the iPhone name long before Apple debued its product.

RE: Other way around
By audiophi1e on 4/5/2008 7:52:53 AM , Rating: 2
I agree. I think it was actually Cisco that had the original trademark "iPhone". If I remember correctly, they ultimately agreed that they both could use the name for their respective products.

RE: Other way around
By JoshuaBuss on 4/5/2008 11:19:51 PM , Rating: 2
talk about brand diluting.. who hears 'iphone' and thinks about cisco's voip phone?

cisco should've never allowed that.

RE: Other way around
By strmbkr on 4/7/2008 12:44:28 PM , Rating: 4
With Apple products such as iWORK, iTRIP, and such, I get the feeling that iRAN and iRACK are next.

RE: Other way around
By ThisSpaceForRent on 4/6/2008 3:28:31 AM , Rating: 2

Just gonna rub some salt in the wound here. Shame on DTfor posting this article with an error like that. Proof reading errors are one things, but not fact checking? Does Dan Rather work for DT now?

Fvck you $teve Jobs
By 325hhee on 4/4/2008 2:41:44 PM , Rating: 3
Man this guy makes me sicker and sicker everyday. Does he think he owns the word apple or anything and everything to do with it? Why not sue every single fruit company that picks apples, or anyone that markets apple juice.

I hate $teve Jobs and his brainwashed apple fanboys/girls. Somebody stop them already, NYC has been an apple way before he was even born. NYC should sue the crap out of him, we're the Big Apple, he's nothing but a seed.

RE: Fvck you $teve Jobs
By Imazalil on 4/4/08, Rating: 0
RE: Fvck you $teve Jobs
By KristopherKubicki on 4/4/2008 3:38:09 PM , Rating: 5
other than commenting on the trademark application, which is a normal part of said application. It's just a random blog full of hot air.

They are challenging the application, which is clearly stated in the article. That is not suing, nor just merely commenting either.

The "Dvorak method" of gaining page views would be (oh I don't know) Crain's or Engadget getting the story wrong.

RE: Fvck you $teve Jobs
By omnicronx on 4/4/2008 4:31:20 PM , Rating: 3
Yeah, good thing you are not brainwashed and realize that this article doesn't link to a single real story about apple doing anything, other than commenting on the trademark application, which is a normal part of said application . It's just a random blog full of hot air.
The article states exactly what happened, and I find Apples intentions here interesting, regardless if commenting on an application is part of the process. If you think DT just wants page views, and neglects content, then why are you here anyways?

RE: Fvck you $teve Jobs
By pugster on 4/4/2008 3:32:02 PM , Rating: 1
Next thing that Steve Jobs wants to do is to go after the Apple Industry for name infringementment, sue the writers of Merriam Webster dictionary to change the definition of apple to a company from a fruit, and make sue the candy maker for making sour apple candy for defaming the apple name.

I'm torn
By Reclaimer77 on 4/4/2008 5:35:39 PM , Rating: 4
I'm torn between my hate of the Green hippie and my hate of Apple and everything Macintosh.

Man I don't know who to side with on this one. Help !

RE: I'm torn
By rcc on 4/4/2008 6:14:36 PM , Rating: 2
Man I don't know who to side with on this one. Help !

Release your hate my son. Or at least save it for something personal. : )

Next thing I know ..
By chick0n on 4/4/08, Rating: 0
RE: Next thing I know ..
By root mean sq on 4/4/2008 3:36:22 PM , Rating: 2
i hear apple has its legal dep't looking into the statute of limitations on trademark infringement, they want to sue Issac Newton for using an apple falling as the incidence that sparked his discovery of gravity.

RE: Next thing I know ..
By lightfoot on 4/5/2008 12:30:19 AM , Rating: 2
Apple would have to sue Sir Isaac Newton for associating Apple with science. That would "seriously injure the reputation with which [Apple] has established for its goods and services." You wouldn't want to scare away all the creative people by implying that their computer is capable of scientific stuff.

RE: Next thing I know ..
By mindless1 on 4/5/2008 5:29:27 AM , Rating: 1
It is kind of stupid isn't it? Apple acting as though nobody else can use the symbol of an apple when NYC clearly predates Apple Computer Company.

Fair is fair, let's make Apple Computer give up the name and symbol. It's about time we set some precedence and I for one would love to see them whine about losing their name. Apple acts like a spoiled 2 year old and it's only going to get worse if we don't rein them in.

liberals ...
By Soulkeeper on 4/4/2008 8:41:29 PM , Rating: 4
the apple liberals are hiring liberal lawyers to attack the liberal new york people that are using the green liberal apple ...
ohhh joy

Is not Ironic ?
By Shark Tek on 4/4/2008 2:48:55 PM , Rating: 3
Apple claims that the earth friendly logo will, "seriously injure the reputation with which [Apple] has established for its goods and services."

I wonder if the reputation that Apple is talking about is the one that refers to their issues with the environment months ago. As one of the companies who doesn't care about the environment according to GreenPeace?

By nismotigerwvu on 4/4/2008 2:49:23 PM , Rating: 3
Apple doesn't want consumers to relate their products with an eco-friendly program? One would assume Apple would be all over this like a hobo on a ham sammich, I mean free brand image improvement seems like it could only help, not hurt.

By Locutus465 on 4/4/2008 2:55:08 PM , Rating: 3
Can I be the one that get's to come up with Steve Job's punishment for being an idiot? Oh please?

Apple Growers Associations
By mxnerd on 4/4/2008 3:16:34 PM , Rating: 3
Cisco owns the trademark of iPhone and Apple claimed it can use it for free and does not need Cisco's agreement. And now it wants to fight anyone who tried to to use an apple logo on it?

I think maybe several Apple Growers Associations in the states can have a case with Apple!

By omnicronx on 4/4/2008 3:26:20 PM , Rating: 3
If Apple thinks they own the rights to a picture of an apple, then they have something comming.

Apples Logo has what looks to be a bite taken from the side, it also doesnt have the stem. If this was a replica of the logo I would understand, but i am guessing this is going to go nowhere..

I mean who gets mad about a capaign logo? Its not like they are selling anything.

By HaZaRd2K6 on 4/4/2008 3:55:29 PM , Rating: 3
That little note at the end about Cisco is quite misleading. Cisco, in fact, owned the iPhone trademark, so regardless of the fact that Apple puts "i" in front of many of their products, Cisco was well within their rights to use the name "iPhone".

It's also not like Apple has a total aversion to not putting "i" in front of a product's name; just look at the MacBooks, Mac Pros and Apple TV.

By NaughtyGeek on 4/4/2008 2:26:35 PM , Rating: 2
Is there anything that business doesn't sue over these days? I mean, c'mon! What better way to up taxes on NY residents than having "the city" fighting ridiculous lawsuits. Jobs, your legal team is composed of tools.

By dark matter on 4/4/2008 4:15:13 PM , Rating: 2
"There is always one bad apple to upset the apple cart."

According the Jobs, there is no such thing as a bad apple.

Misleading quote / hyperlink?
By tallcool1 on 4/4/2008 6:16:52 PM , Rating: 2
CEO Steve Jobs even claims to be a big environmentalist and supporter of Nobel Prize-winning activist Al Gore.
The hyperlink associated with this comment, nowhere in that story does it refer to Steve Jobs as being a supporter of Al Gore?

Being that the hyperlink starts with "supporter of...", I would think the linked story would back that up.

By cscpianoman on 4/4/2008 7:29:19 PM , Rating: 2
Good grief! What's next? Washington State Apples!

Note to Steve (hand) Jobs
By phxfreddy on 4/5/2008 4:15:12 AM , Rating: 2 not pick such common item for trademark if does not want other people using. (duh)

What about Applebee's logo
By SilentRunning on 4/5/2008 9:09:58 AM , Rating: 2
Doesn't the Applebee's logo look more like Apple's logo than the NYC one.

Seriously, Apple Computers must be jealous of the stem.

By Belard on 4/5/2008 3:10:05 PM , Rating: 2
Stupid legal games like this is nothing more than BAD PR for Apple, its stupid, a waste of time.

If they want to contest that a logo infringes on their trade mark - then their current iMac computers are much closer to a copy of a PC design made 7 years ago!

The Apple logo looks nothing like the NYC Green Apple logo, period. The iMac... well, thats looks like a copy from another computer.

By piroroadkill on 4/6/2008 4:09:15 AM , Rating: 2
I didn't know Al Gore won a Nobel prize, what a joke.

Apple Snapple!!!
By jmfahnbulleh on 4/6/2008 10:16:12 AM , Rating: 2
Apple Snapple!!

What's in YOUR refrigerator??

The Big Apple
By AmbroseAthan on 4/4/2008 2:29:24 PM , Rating: 1
Apple is aware New York City's Nickname & monikor is "The Big Apple" right? Unfortunately for Apple, "The Big Apple" general usage has been around for much longer then the company.

By websterphreaky on 4/5/2008 5:37:42 PM , Rating: 1
Jobs is a complete Arrogant A-Hole and makes the average New Yorker look like Mother Theresa.

Apple products are damn garbage - just Google Apple, Mac or iPud (iPod) "bugs" "problems" "flaws" "owner lawsuits" "class-action lawsuits", etc., and be ready for a surprise. Here's a big surprise - Apple hasn't MADE anything of their own since the Apple IIe, which began the Liberal Dreaded idea of "off-shore out-sourcing" to Canada and then to Japan, then Taiwan, Korea, Singapore and since 2000 the Lefty playground of Totalitarianism Commie China. Flip ANY Apple product over since 1978 and it WON'T SAY Made in the USA! Apple PREDATES all the other US Gadget and computer makers!

New York is an AMERICAN City, Apple is a foreigner. FU@K Apple iPud and iPhony Company, China.

Capitalization Confusion
By Nightskyre on 4/4/08, Rating: 0
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot

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