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Native lansdscape email support  (Source: Apple Insider)

In-App purchases, will enable shareware and subscription applications on the iPhone for the first time.  (Source: Engadget/Apple)

Push notifications will allow users to interact with non-running iPhone Apps, while preserving battery life.  (Source: Engadget/Apple)

One picture says it all -- iPhone copy and paste is here at last!  (Source: Engadget/Apple)
OS v3.0 coming in June, will bring MMS, Copy Cut and Paste, turn by turn directions (third party), FM radio (third party, hardware), push notifications, and landscape email

Apple, struggling amid a rough economy continues to look to the iPhone as its brightest sales star.  Today Apple announced the new version of its iPhone OS, version 3.0 at a special presentation to the press.

At the start of the presentation, Apple lauded the iPhone's performance pointing out that it is now sold in 80 countries.  Stated presenter, Greg Joswiak, "Before we shipped our first phone, we set an aggressive goal -- we said we'd sell 10 million phones. And we sold 13.7m. We blew it away.  We've sold 17m altogether, you can see how people have accepted the 3G. But the touch also runs the same OS, and if you look at the time period, we've sold over 30m units of iPhones and iPod touch."

Apple also plugged the development community, saying that it has received 800,000 SDK download requests and has 50,000 companies and individuals working on developing Apps.  Apple defended its track record of approvals, which has received a lot of attention of late, saying that it approved 96 percent of submitted Apps, rejecting a mere 4 percent.

Scott Forstall, Apple's SVP of iPhone software was on hand to demo the new v3.0 OS and new SDK.  He started by announcing 1,000 new APIs in the new SDK.  He states, "Let me tell you what we're doing for developers. Our goal was to make devs successful, we gave them the best tools ever. It blew us away what they did. We've spent the last year working hard to make the SDK even better."

In a major announcement he revealed that developers will now have the ability to create Apps with so-called "in App purchases."  This means that subscription Apps like magazines or shareware should now be possible.  The purchase is tied to iTunes just like a standard App download and like downloads, Apple gets a 30 percent cut, including fees, and hands the rest to the developer.

More SDK announcements include the addition of Bluetooth and automatic discovery APIs.  This should allow multiplayer Apps.  Also new, developers will have new APIs to talk to hardware peripherals -- like attached speakers.  The APIs will likely bring one feature the iPods have long lacked -- FM radio -- to the iPhone and the iPod Touch via third part hardware, says Apple.  Apple also says that medical device makers like blood pressure cuff makers are interested in using the iPhone as a readout for their devices.

Apple is including a Maps API in the new OS/SDK for use with creating turn-by-turn directions. 

One of the biggest pieces of news, though, was that Apple has revised its server setup to support push notification, a feature the presenters admitted was "overdue".  Push notifications are a means for non-running Apps like IM clients to receive and display alerts to the user while they're using another program -- say Safari.  Apple says in testing push notifications only dropped battery life 20 percents, versus full background (running multiple Apps at once), which dropped batter life 80 percent or more.

EA was on hand to announce The Sims for the iPhone.  At the original SDK launch they had announced Spore for the iPhone.  In a decidedly different application announcement, Johnson and Johnson announced an iPhone blood sugar reade.

Oh, and after about an hour and five minutes of other stuff, Apple announced that the OS v3.0 is bring cut, copy, and paste, as rumored, to the iPhone. Copy and paste is accomplished by double clicking words to copy them and then sliding your finger to select a block of text.  Shaking undoes paste jobs.  The feature will work in SMS messages, Safari and more.

Speaking of "more" -- Apple announced MMS support as well.  Support for landscape email was also announced.

The SDK is available in beta form today, while the new OS will be released to customers in June as a free iPhone update.  Disappointing for some is that iPod Touch owners will have to shill out $9.95 for the new OS.  Also iPhone first generation customers won't have access to MMS.

In all Apple has delivered on many rumors -- push notifications, copy and paste, turn by turn, FM radio support (via third party), MMS messaging, and landscape email.  It has failed to deliver on others, though -- Flash, new hardware, officials plans for tethering, and background applications.  As with the iPhone itself, the new OS is still a work in progress, but one with a lot of attractive features at least.


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Ya got me
By Brandon Hill (blog) on 3/17/2009 3:47:29 PM , Rating: 4
They did everything that I wanted them to do with this update:

1) Copy and Paste
2) Landscape email
3) Universal search (especially of emails)

I don't really care too much about the other stuff, but you won't see me complaining.

The iPhone OS is a great operating system platform and I can't wait to pick up an iPhone when my Alltel contract expires. I can finally say goodbye to my cheap phone + iPod touch 32GB 2G combo.




RE: Ya got me
By 67STANG on 3/17/09, Rating: -1
RE: Ya got me
By talozin on 3/17/2009 5:25:31 PM , Rating: 5
Something impossible to do with an iPhone.

As far as I'm concerned, other drivers being unable to text while driving is reason enough to encourage iPhone ownership.


RE: Ya got me
By 67STANG on 3/18/09, Rating: -1
RE: Ya got me
By 67STANG on 3/18/09, Rating: -1
RE: Ya got me
By psychobriggsy on 3/18/2009 2:37:26 PM , Rating: 3
It was retarded. Faffing around typing on a device is far more distracting than quickly upping the volume or selecting a radio station. The effects on a driver are worse than drink driving, for the time that they are writing the message. Hell, even talking on the phone handsfree has a negative effect.


RE: Ya got me
By Sandok on 3/18/2009 5:06:16 PM , Rating: 2
Unless you need to focus really hard and take more than a few seconds (with your eyes averted from the road) to change radio station or up the volume, I can't see where the "fair" comparison is...


RE: Ya got me
By Brandon Hill (blog) on 3/17/2009 5:26:21 PM , Rating: 4
I'd rather have the large screen then a smaller screen + physical keyboard. And I also actually like the onscreen keyboard.

My iPod touch is turning into a multimedia/gaming/internet workhorse for me. I don't know of any Blackberry that could offer me the entire ecosystem that Apple provides.

When it comes to PCs, I don't give Apple the time of day -- they just don't appeal to me at all. But they have really struck a chord with the iPhone/iPod touch... at least with me.


RE: Ya got me
By 67STANG on 3/18/2009 3:44:25 AM , Rating: 2
Just a matter of preference, really. Probably the same reason I despise all of Apple's other products: You have to have visual confirmation of your physical actions.

I guess the fact that I don't require a portable music player and that I like real buttons puts me out of Apple's demographic.


RE: Ya got me
By Targon on 3/18/2009 8:45:44 AM , Rating: 2
This is a part of the reason I am waiting for Palm to get a GSM version of the Pre out. If Palm had released WebOS three years ago on the Treo line, a lot of people would be using a Palm phone instead of Blackberry.


RE: Ya got me
By talozin on 3/17/2009 5:44:14 PM , Rating: 2
The one that really pleases me is A2DP support -- I'd pretty much given up on them putting that in, but here it is. Nice surprise, that.


40 minutes have passed
By Mitch101 on 3/17/2009 3:30:50 PM , Rating: 5
40 minutes have passed - has it been hacked yet?




RE: 40 minutes have passed
By afkrotch on 3/17/09, Rating: -1
RE: 40 minutes have passed
By aharris on 3/17/2009 3:38:37 PM , Rating: 5
I'd actually say it's the Open Source zealots who do the jail-breaking, not the Apple zealots.

By definition the Apple zealots are the ones who wouldn't want the OS changed in any way their master doesn't approve.


RE: 40 minutes have passed
By afkrotch on 3/17/09, Rating: -1
RE: 40 minutes have passed
By aharris on 3/17/2009 5:17:09 PM , Rating: 3
The US carriers are like insurance companies: They're all equally bad, but you have to live with one.

That's why I went AT&T for the phone, not the carrier. The rates are similar, and the coverage happens to be ok where I live.

And my phone is jail-broken simply because I wanted to have my wallpaper behind my icons instead of the plain black background. The other benefits that come with are just a plus, but the carrier had no influence on my decision to jailbreak my phone.


RE: 40 minutes have passed
By omnicronx on 3/17/2009 5:24:48 PM , Rating: 2
I thought it was not possible to unlock the 3g. I think you need some special sim card adaptor, and even then it is not foolproof (its similar to the way the original 2g phones were unlocked)

Jailbreaking is not the same as unlocking either, its main function is to allow you access to the operating system in ways you previously could not (custom apps, workaround etc.), unlocking is the act of unlocking the phone for use with other carriers.


RE: 40 minutes have passed
By Narbo on 3/17/2009 5:49:25 PM , Rating: 2
You can software unlock any 3G iPhone however the baseband included in the latest 2.2.1 release has not been broken yet so you need to create a firmware image with the previous baseband if you wish to unlock with 2.2.1.

See http://blog.iphone-dev.org/ for details.


RE: 40 minutes have passed
By Sazar on 3/17/2009 4:32:48 PM , Rating: 2
It won't come out till June.

Did you even read what was posted?


RE: 40 minutes have passed
By Mitch101 on 3/17/2009 6:26:38 PM , Rating: 3
I sure did but if history has anything to do with it.

iPhone firmware 1.2 hacked before release date.
http://ipodgamesnewshacks.wordpress.com/2008/03/17...


Flash
By schrodog on 3/17/2009 5:10:11 PM , Rating: 2
quote:
It has failed to deliver on others, though -- Flash, new hardware, tethering, and background applications.


Since many websites use Flash, wouldn't it make since for the iPhone to include flash in Safari? Did I miss something? Did Apple explain why they are not including Flash?




RE: Flash
By Pirks on 3/17/09, Rating: 0
RE: Flash
By omnicronx on 3/17/2009 5:47:02 PM , Rating: 5
Funny.. WinMo and Nokia phones have no problem with Flashlite 3. In fact there is no noticeable battery life loss at all, i mean 0% to the user.

What do I think? They don't want competition for the games in the app store, but I may just be crazy ;)


RE: Flash
By psychobriggsy on 3/18/2009 8:22:10 AM , Rating: 1
Flash Lite is about as useful as a nutty turd in a bowl of corn flakes.

Why do we need Flash? For adverts, some with embedded video that will eat loads of bandwidth? I'd prefer AdBlock to save that bandwidth actually.

Video can move to HTML5 video tag.

Flash games ... I assume Apple would rather that they were rewritten as AppStore games.

I've never cried about not getting Flash by having Flashblock installed. It's a complete and utter PITA. Maybe it could be made available, but only with Flashblock by default, so you can click to play certain flash content if you really desire it.


RE: Flash
By Shadowself on 3/18/2009 9:59:59 AM , Rating: 1
If a Flash laden web site loads all that Flash crap and takes a minute to load versus not loading and taking five seconds that sounds like a battery impact to me. The battery has to run the phone (probably at peak performance) to load and display all that Flash crap (and as said elsewhere here, most of that Flash crap is just that -- ads I have no intention to ever read or even view).

This is both an annoyance and a battery drain due to longer load times to view the useful information on a given web page.

And, to me, it is not a matter of the iPhone OS versus Windows Mobile. It is a matter of optimized software to show things on web sites that I actually want to see. I have not visited a web site in quite a while that uses Flash for something I feel I truly need to see.


RE: Flash
By TomZ on 3/17/2009 5:57:50 PM , Rating: 5
quote:
Eats the battery too much and introduces another unneeded layer of runtime on top of OS X. Basically the same reasons as for Java or .Net
Why would a flash player consume more battery compared with anything else that might be running? That's silly.

And omni is right - by keeping Flash (and Java and .NET) off the iPhone, it allows them to control the platform, and more importantly, the revenue streams.

I love how people criticize Microsoft, Intel, and others...but then give Apple a pass when they are highly anti-open and anti-competitive with t-heir platforms.


RE: Flash
By Shadowself on 3/17/09, Rating: -1
RE: Flash
By TomZ on 3/17/2009 8:09:00 PM , Rating: 4
Let's see, Apple has 100% control over the hardware platform, operating system, browser, development tools, and distribution channel. There is no question that if Apple wanted to keep Flash off the iPhone, it would be able to do that easily.

And I wouldn't expect Adobe to complain too loudly, except that as the iPhone gains more market share, I would guess they would want to run their software on that platform.

And for Apple, clearly their motive is they don't want people programming Flash on the iPhone, since that is no longer Apple's tools and Apple's platform. After all, a Flash app could be played on any number of platforms.

Really, Apple wants lots and lots of developers - but it just wants really small developers that it can easily control - those that will play by Apple's rules and not make a fuss.


RE: Flash
By Pirks on 3/17/09, Rating: -1
RE: Flash
By Pirks on 3/17/09, Rating: -1
RE: Flash
By TomZ on 3/17/2009 8:03:18 PM , Rating: 4
I'm well aware of the market share of these products, but the market share is irrelevant. Their behavior is still anti-competitive. Sure, there is no anti-trust prosecution because they have not achieved a monopoly in the relevant markets. But my point really is that consumers and techies don't seem to mind the way they strictly control their platforms.

If Microsoft did the same, there would be an OUTRAGE.


RE: Flash
By Pirks on 3/17/09, Rating: -1
RE: Flash
By Whaaambulance on 3/18/2009 3:08:26 PM , Rating: 1
I think it is rather clear that nobody that posts on DT really takes what you say seriously. As soon as you post something, you are immediately rated down to -1. It's definitely entertaining though, keep up the good work!


RE: Flash
By Pirks on 3/18/09, Rating: 0
LOL@Pirks
By Whaaambulance on 3/18/2009 7:38:31 PM , Rating: 2
Notice how almost every single -1 rated, red collapsed post belongs to Pirks.

Just thought I would throw that out there.

Oh yeah and.... lol@Pirks for good measure.




RE: LOL@Pirks
By Pirks on 3/18/2009 8:00:36 PM , Rating: 2
Notice how this Whaaaclown is attached to me, like a little puppy :)) Stay on a leash, Spot. Or should I call you WhaaaSpot? ;)


RE: LOL@Pirks
By Whaaambulance on 3/19/2009 11:45:52 AM , Rating: 2
Really? That's why you're on my balls like sweat in every thread. And you get owned each time. Keep coming back with your weak points, biased opinions and failure arguments.

Ratings speak for themselves. You = -1


RE: LOL@Pirks
By Pirks on 3/19/2009 2:23:17 PM , Rating: 2
quote:
That's why you're on my balls like sweat in every thread
Keep lying, constantly-"where is Pirks"-posting clown :)))


RE: LOL@Pirks
By Whaaambulance on 3/19/2009 6:05:29 PM , Rating: 2
LOL@Pirks


RE: LOL@Pirks
By Pirks on 3/19/2009 7:06:23 PM , Rating: 2
LOL@Whaaaclown


30 million iPhone/iPod Touches sold
By ltcommanderdata on 3/17/2009 4:16:56 PM , Rating: 4
Finally we get an idea of how the iPod Touches are selling. Apple's always talked about iPhone numbers, but they've never broken down iPod Touch sales from overall iPod sales before. It's actually interesting that the iPhone has sold more units at 17 million than the iPod Touch at 13 million, considering the Touch sells in more countries and doesn't require a contract.

In any case, a 30 million strong iPhone/iPod Touch platform in less than 2 years is impressive considering Microsoft just finished boasting that it has sold 50 million Windows Mobile devices in it's lifetime stretching back to 2003. (http://www.moconews.net/entry/419-mwc-we-learned-j... Apple has achieved 60% of lifetime Windows Mobile sales in a third of the time.

Other major handheld platforms include Sony just finished trumpeting 50 million PSP sales worldwide last month since the PSP launched in 2004. (http://www.computerandvideogames.com/article.php?i...

Nintendo also announced 100 million Nintendo DS sales across all variants last week since it's launch in 2004. (http://www.businesswire.com/portal/site/home/perma...

I don't know BlackBerry unit sales, but RIM announced in December 2008 that they had hit 21 million BlackBerry subscribers. (http://www.rim.com/investors/pdf/Q3F09_MDA_FS_PR.p...




By JoshuaBuss on 3/17/2009 4:30:28 PM , Rating: 2
Nice to see those numbers. I'm quite surprised there's more iphones + ipod touches than blackberries!!


By ltcommanderdata on 3/17/2009 4:34:20 PM , Rating: 2
Ack. Noticed 2 of my links aren't working.

Here's the Nintendo 100 million sales as of this month link again:
http://www.businesswire.com/portal/site/home/perma...

and the BlackBerry 21 million subscribers link:
http://www.rim.com/investors/pdf/Q3F09_MDA_FS_PR.p...


By omnicronx on 3/17/2009 5:27:16 PM , Rating: 2
quote:
It's actually interesting that the iPhone has sold more units at 17 million than the iPod Touch at 13 million, considering the Touch sells in more countries and doesn't require a contract.
Interesting, but not exactly unexpected. The ipod Touch is pretty expensive for a standalone mp3 player, why buy an mp3 player and a phone, when you can have both for a little bit more money. It makes even less sense for someone with an expired phone contract to buy a ipod touch.


MMS
By Alphafox78 on 3/17/2009 3:39:29 PM , Rating: 2
It will be sweet not having to tell people "oh, you gotta email that photo to me. yes, you can txt a photo to an email address from your env."
I wonder if you can txt in landscape mode now..




RE: MMS
By dhalilahma on 3/17/2009 3:48:10 PM , Rating: 2
I think this will in fact be the end of jailbreaking (not unolocking) The last few cool apps and hacks that made jailbreaking worhtwhile have almost been entirely overrun by this update. I only re-jailbreaked lately for the xgps turn by turn app but soon that will be replaced by a shiny app store version that works properly.


RE: MMS
By Nihility on 3/17/2009 4:11:07 PM , Rating: 2
Not me, I have a first gen 16 GB iphone. No MMS for me :(

They have addressed a lot of my other gripes. We can finally sync notes, that's nice.

No mention of To Do lists though :(


RE: MMS
By probedb on 3/18/2009 5:04:43 AM , Rating: 2
Yeah and no more getting a text saying I have to go to a URL and enter a code to open an MMS.


Ridiculous
By DeathBooger on 3/17/2009 4:22:31 PM , Rating: 4
Leave it to Apple to make a silly over the top presentation about basic things such as copy and paste functionality. A simple email to the press would suffice.




RE: Ridiculous
By ltcommanderdata on 3/17/2009 4:31:43 PM , Rating: 1
Well copy and paste might be the most marketable new feature to the user, but I find many of the other new APIs a lot more interesting. Like Bonjour support for peer to peer communication between iPhones and Touches for gaming, syncing files or other transfers. They demoed the ability of the iPhone and Touch to connect to third party devices like a glucose monitor, and I can see this ability having many creative applications.

The fact that Apple has introduced client side APIs for tethering is also a good sign even if cell phone carriers are reluctant to adopt it on their end. Standardized turn-by-turn GPS APIs and maps APIs allowing integration into any application should also allow apps to be better tailored for the platform, ie. mobile and roaming, with presence information.


RE: Ridiculous
By robinthakur on 3/18/2009 2:02:15 PM , Rating: 2
So are you more angry about Apple pulling the rug from under you, as an Apple-hater, by implementing all the features their customers and critics always wanted and then some, or because they decided to market the features properly and tell people about it? Some people are never happy. Maybe you should buy an iPhone...

Must be a depressing day for Nokia who just had to lay off most of their marketing and sales staff in the UK. Hardly surprising as anybody who's gone from an iPhone to a recent nokia like the n9x knows how archaic they feel in today's market. Ditto SE, Microsoft and the rest. Clearly I made the right decision when I ignored the expensive Blackberry Storm advertising blitz before Christmas and went for the expensive Apple marketing instead ;) They certainly know how to print money, I can see them rolling out new cheaper models soon though, to cater for those that want an actual iPhone but for whatever reason can't afford it and resort to buying a pale imitation instead.


RE: Ridiculous
By Pirks on 3/18/2009 2:50:15 PM , Rating: 1
quote:
I can see them rolling out new cheaper models soon though, to cater for those that want an actual iPhone but for whatever reason can't afford it and resort to buying a pale imitation instead
They never did it with Mac, so what makes you think they will do it with iPhone?


Cut Copy Paste
By grandpope on 3/17/2009 4:00:52 PM , Rating: 5
How is it possible that Apple has implemented Cut on the iPhone OS before it's possible on their flagship OS?




Tethering 3.0
By solgae1784 on 3/17/2009 3:09:04 PM , Rating: 3
quote:
It has failed to deliver on others, though -- Flash, new hardware, tethering, and background applications.


Incorrect on one thing. Official client support for tethering IS coming on 3.0. It's a matter for AT&T to implement tethering on their side. It has been addressed in the Q&A session after the presentation.




no flash = retarded
By GlassHouse69 on 3/17/2009 6:12:15 PM , Rating: 3
no flash? it's a stupid product.

nuff said




By Chaser on 3/17/2009 5:06:52 PM , Rating: 2
And from another recent Dailytech article...
quote:
...but recent reports from inside sources indicate that these desirable features are unfortunately not to be.
I guess my inside sources proved better than yours.

And to you Apple: Its about time!




Costing Ipod Touch users
By PitbulI on 3/18/2009 7:31:16 AM , Rating: 2
I know that from 1.xx to 2.0, it cost ipod touch users but this sort of sucks that I'll need to shell out 10 bucks US(Who knows what that will be Canadian) to get the OS because I know there will be apps that need 3.0 to function.

Then again, it's only 10 bucks hopefully but I can't even buy an ITunes card to pay for it. Or, can I? In Canada I heard those iTunes cards don't work for anything but Music and movies. I can't buy Apps or games unless it's off a credit card.




New features
By Reuntes on 3/26/2009 2:56:03 PM , Rating: 2
One of the new features I don't really approve of already. I have a feeling it will bring sad advertising to mobile users everywhere.

http://img140.imageshack.us/img140/4811/23533439.j...




I don't care...
By SpaceRanger on 3/17/09, Rating: 0
The real question here is....
By Pirks on 3/17/09, Rating: -1
RE: The real question here is....
By Whaaambulance on 3/17/2009 3:32:25 PM , Rating: 4
Always stealing everyone elses phrases. Oh well, at least you lived up to my expectations.


RE: The real question here is....
By Pirks on 3/17/09, Rating: -1
RE: The real question here is....
By vapore0n on 3/17/2009 3:48:40 PM , Rating: 2
you ate 10 minutes late!


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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